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Louis Vuitton's L'Invitation Au Voyage - Venice

Released on 10/29/2013

(upbeat rock music)

Starring : Louis Vuitton

Featuring : David Bowie

Director : Arizona Muse

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L'invitation Au Voyage: Louis Vuitton's First Ad Film (Official)

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L'Invitation Au Voyage by Louis Vuitton

Paris and its mysteries... For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history. An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets -- also desired by a man hot on her heels -- enclosed for more than 150 years in a legendary trunk created by Louis Vuitton. 

Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny.

Read more:  http://senatus.net/article/arizona-muse-stars-louis-vuitton/

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Louis Vuitton launches first ever TV campaign

Louis Vuitton‘s first ever TV ad campaign, titled L’invitation au Voyage and featuring model of the moment Arizona Muse has finally been unveiled.

The Art of Travel

In the campaign shot by Inez & Vinoodh, Muse models a Monogram Louis Vuitton bag in the dramatic setting of Paris’s Louvre museum.

Admiring the  Mona Lisa,  she realizes a man is following her. After finding she is the only one to have the key to a mysterious trunk where a letter is hidden, she accepts Vuitton’s invitation to a journey, disappearing in a hot air balloon above Paris.

The campaign consists of print, film, and digital offerings. Vuitton intends to let the story unfold further, with the next episode slated to be unveiled in 2013.

louis vuitton l'invitation au voyage

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Join Bowie On His Vuitton Voyage

DAVID BOWIE 's new Louis Vuitton campaign has been unveiled for the first time and we have the images to show you. See the initial ideas for the advert with the final storyboard, then go behind the scenes as the campaign is photographed by David Sims. The advert is the second stage of a film, starring Arizona Muse , that was first launched last November - showing the journey of the Vuitton woman and entitled L'Invitation Au Voyage . Muse's adventure starts in Paris at the Louvre, before she is whisked off in a hot-air balloon that takes her to Venice - where she meets Bowie. Cue picturesque shots of the model travelling along Venetian canals in an old-fashioned boat and decadent scenes of a masked ball - a more glamorous version of the masked, surreal soirée seen in 1986 cult film Labyrinth , which also starred Bowie. Unsurprisingly, the musician also sings a track from his new album, The Next Day . The full film - which promotes Vuitton's new Tambour watch and Vivienne bag - will premiere on the label's app on November 7. A shortened clip will be shown on television on November 10, while the campaign images will appear in magazines and newspapers later this month. Watch the teaser film below:

October 31

David Bowie stars in Louis Vuitton’s L’Invitation Au Voyage campaign, alongside Arizona Muse.

Arizona Muse For Vuitton

Arizona Muse For Vuitton

The Making Of LInvitation Au Voyage

The Making Of L’Invitation Au Voyage

The Making Of LInvitation Au Voyage

Luxurylaunches -

Louis Vuitton’s first television campaign L’Invitation au Voyage Au Voyage debuts

louis vuitton l'invitation au voyage

Sometimes, luxury is just lolling on a lounge and watching your favorite brand debut its TV commercial. Most of the Louis Vuitton fans worldwide were eager to watch the one-minute advertisement on TV or the internet last weekend. In an attempt to reach out to more people and widen its audience via television and social media, Louis Vuitton’s new L’Invitation au Voyage campaign is shot by Inez and Vinoodh and features model Arizona Muse. With a key around her neck, the lady steps out of her apartment with her LV bag. Being followed by a mysterious man, she enters the Louvre museum and runs past iconic art pieces like Mona Lisa, searching for a secret. A legendary trunk created by Louis Vuitton, containing a letter enclosed for more than 150 years, opens up with her key. Muse shows the letter in her bag and escapes in a red hot air balloon which rises high above Cour Carrée, Paris, for a far-off destination in pursuit of her destiny.

lv-campaign-2.jpg

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Louis vuitton “l’invitation au voyage”.

Directors: Inez and Vinoodh           Agency: VLM           Production Company: The Collective Shift

Beauty meets intrigue in Louis Vuitton’s romantic spot, which sees model Arizona Muse carry out a clandestine mission. Method finished the spot within a two-week schedule – from clean up and rig removal to beauty retouching, speed changes, sky replacements and full composites.

Sr. Creative Director: Randie Swanberg

Color:  Company 3

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American supermodel Arizona Muse features in Louis Vuitton's latest institutional marketing effort reinforcing the label's travel heritage and artisanal roots

Arizona Muse Stars for Louis Vuitton L’Invitation Au Voyage

American supermodel Arizona Muse features in Louis Vuitton's latest institutional marketing effort reinforcing the label's travel heritage and artisanal roots

By  Natalie White

A t the Cour Carré of the Louvre, the site of Louis Vuitton 's big-budget fashion shows for the past few seasons,  a red-and-white-striped hot air balloon carrying model Arizona Muse in its basket recently lifted off for the cameras of Inez van Lamsweerde and Vinoodh Matadin , who filmed the French luxury label's latest push into television and cinema advertising.

The one-minute commercials from Louis Vuitton debuted Sunday on CBS in the U.S., TF1 in France, Channel 4 in the U.K., and on 15 channels in China. They were also aired on Monday in Italy, Russia, Japan, Korea and Hong Kong. In the following week, the ads will screen in cinemas across countries including Ukraine and Germany. A two-and-a-half-minute "director’s cut" has been made available on Louis Vuitton’s website and various social media presence like Facebook.

With original music by composed by John Murphy, supermodel Arizona Muse features with Italian masterpieces in a museum setting. She is seen with the Mona Lisa, before using a key on her necklace to unlock a Vuitton trunk she encounters.

louis vuitton l'invitation au voyage

From the inside lid she plucks a letter, tucks it into her purse and makes her escape into the sunset-streaked Paris sky as a handsome man trails her. In a travel-inspired theme, Arizona is seen with the Louis Vuitton Speedy handbag in Monogram Empreinte leather, and the limited edition key pendant.

The video commercial is the latest example of Vuitton’s "institutional" advertising, reinforcing the label's travel heritage and artisanal roots — as a complement to its fashion advertising. Van Lamsweerde and Matadin, who shot Vuitton’s first fashion advertising, said the film is an invitation on a journey opening "the pathways of knowledge, initiation, mystery and curiosity."

Louis Vuitton intends to let the story unfold further, with the next episode slated to be unveiled in 2013.

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Bragmybag

Louis Vuitton L’Invitation au Voyage Campaign

Updated on: March 19, 2019

louis vuitton l'invitation au voyage

FASHION STYLES , LOUIS VUITTON

The second chapter of an intriguing story about fantasy and drama comes together in Louis Vuitton L’invitation au Voyage. A young woman, Arizona Muse, captured in a dream was taking a Venetian adventure, starting her journey on air balloon and enjoying her view of the beautiful city full of lights. In the middle of the night, three royal soldiers pulled her balloon down as she prepared her arrival in Venice. Her elegance was radiated by the Louis Vuitton pumps in snakes’ skin, the Vivienne bag in black from the Parnassea collection and her black evening dress.

The journey continued by meeting with David Bowie, who took a look at her eyes and was mesmerized by her beauty. On the same time, the harpsichord was playing the music : ‘I’d Rather Be High’, clarifying her current emotional feeling.

Arizona Muse was enthusiast by the experience and as she closed her eyes, suddenly woke up. Everyone disappeared, David Bowie was nowhere to be found and the music has stopped. It’s daytime now and the journey was just a dream, but one that would be engraved in her heart forever.

The Vivienne bag is one of Louis Vuitton most wanted accessory from the Parnassea collection. It’s made from exceptionally strong calf leather and has a gold Louis Vuitton initials signed on the front. David Bowie wore a Tambour Evolution watch, bold and modern style while Arizona chose a monogram Idylle 3 gold necklace and a Lockit bracelit in pink gold as her dressing.

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Arts and Culture - Louis Vuitton Publishing

New Editions Of Louis Vuitton City Guides

louis vuitton l'invitation au voyage

Louis Vuitton has updated ten editions of its City Guides: Paris, London, New-York, Beijing, Lisbon, Moscow, San Francisco, Seoul, Singapore, and Tokyo.

Since 1998, Louis Vuitton has instilled its nomadic nature into its collection of City Guides by proposing a selection that is as specialized as it is individual. With a growing catalog of 30 cities in print and digital formats, the collection has establish itself as indispensable companions for the discerning traveler. Each guide speaks as readily to flâneurs as to business travelers, or even local residents: there are both palaces and charming boutique hotels, gourmet restaurants and neighborhood bistros, street markets and upscale food shops, antique shops and designer hubs, museums and boutiques, unmissable monuments and secret spots…

This year, the Paris edition has been enriched with new addresses, following the updates of the Beijing, Lisbon, London, Moscow, New York, San Francisco, Seoul, Singapore and Tokyo guides. Architect and interior decorator François-Joseph Graf invites us to rediscover Paris, actress and singer Sophie Auster accompanies us throughout New York, and architects Alexei Ginzburg and Kengo Kuma share their visions of Moscow and Tokyo, respectively.

The Louis Vuitton City Guide mobile application, available on iPhone or iPad, offers the entire catalog of cities and covers thousands of regularly-updated addresses. Additional content can also be found on Apple TV, which proposes an ensemble of subsidiary video programming, and Louis Vuitton's connected Tambour Horizon watch, offering the “Around Me” and “24 Hours” features.

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Louis Vuitton The Essentials

When Louis Vuitton arrived in Paris, he took advantage of family connections and learned the ropes of his trade. An eager and observant apprentice, he progressively honed his skills and savoir-faire to expand his company’s product lines.

A VOCATION IS BORN

Louis Vuitton was only in his early teens when he left his native village around 1835 to start a two-year journey to the French capital. As Gaston-Louis Vuitton recounts, Louis left because he did not get along with his stepmother.

There is no written documentation of what was his life was like during that time, or of his exact route, until he arrived in Paris in 1837. According to various sources, he took a string of day jobs to be able to obtain food and shelter: day labourer, stable boy, chef’s assistant and even lumberjack. Those two years of travel forged his character, as life on the roads of France was difficult. Louis became increasingly determined to make his way to Paris. There he joined his cousins Laurent, Constant and Frédéric, some of whom worked as packers.

Louis was “placed” in a context in which his family already operated, one that gave him the opportunity to work with wood. He began an apprenticeship with Romain Maréchal, a “ layetier-coffretier-emballeur ” (box-maker/cabinet-maker/packer) from the Faubourg Saint-Honoré district. His work entailed building crates as well as carefully packing customers’ effects inside. After three years as an apprentice, Louis was promoted to the position of ouvrier [workman] in 1840.

Romain Maréchal’s workshop and store were strategically located at the corner of rue du 29 Juillet and rue Saint-Honoré, in Paris’s first arrondissement, next to the Tuileries Palace the home of Emperor Napoleon III and his wife, Empress Eugénie.

The nearness to the Tuileries was ideal. The Empress travelled regularly between her various holiday spots and enlisted the services of the local packers.

Au Pauvre Diable, 1809

Rousselle, 1845

Chenue as of 1760 (still in business)

Fanon as of 1795

Martin (founded in 1792) then Morel then Goyard at this location as of 1856 (still in business)

Romain Maréchal circa 1835

Lavolaille as of 1845

Constant Vuiton goes into business for himself in 1846

Coulembier then Moynat as of 1849 (still in business)

Louis Vuitton as of 1854

Maison Gagelin, circa 1827

Aux Trois Quartiers, founded shortly before the July Revolution of 1830

Grands Magasins du Louvre, opened in 1855

À la Ville de Paris, opened in 1841

The other advantage to the Saint Honoré district was its quantity of drapers’ shops, the predecessors to department stores. Their customers could go directly to neighbouring box-maker/packers to have their new finery packed.

Maréchal made the most of this location and forged his savoir-faire around this service specialisation. Louis would carry on this vocational legacy in founding his company in 1854.

EVER-EVOLVING SAVOIR-FAIRE

The economic and social upheavals of the 19 th century were in part responsible for the evolution of Louis’s profession. These changes prompted him to adjust the advertising and market position he chose for the Maison.

When with Romain Maréchal, Louis Vuitton was trained in the trade of layetier-coffretier-emballeur, a box-maker/cabinet-maker/packer).

BOX-MAKER – PACKER

In the 18 th century, the job of the layetier – box-maker – entailed making all kinds of boxes and, more particularly, “boxes in which one can securely enclose the effects one wishes to transport safely from one province to another.” In the 19 th century, it came to mean the manufacture and sale of travel cases. The origin of the French word layetier comes from the French layette or laie , meaning, until the 18 th century, a small chest or drawer used to store linen, jewellery or documents. In the 19 th century, the packer was the person who came to customers’ homes and filled trunks, crates, boxes.

In the 19 th century, however, a shift took place between the two trades, as fashion historian Denis Bruna explains in his article “Layetier-Coffretier-Emballeur: the sources of a specialized knowledge”. His findings are based on two manuals from the 1830s that clearly link the profession of layetier – box-maker – to that of emballeur – packer.

In 1888, the Almanach-Bottin du commerce de Paris confirms this evolution: the addresses of layetiers-coffretiers-emballeurs were all listed under the “Packer” heading of “ Emballeur ”.

When he struck out on his own in 1854, Louis kept only the term emballeur – packer – on his invoices and trunk labels.

Initially, Louis’s trade was packing goods for travel and preparing transport crates which he had made by suppliers. On the header of a letter from 1859, the name “Louis Vuitton” is followed by the words “ Emballage général Douane Exportation ”, suggesting that the company also handled the documentation related to goods transport.

Louis soon found the quality of the supplied transport crates unsatisfactory and decided to manufacture them himself, opening a workshop on rue du Rocher in 1858 to do so.

A year later, Louis established his workshops in Asnières-sur-Seine solely for manufacturing trunks.

Louis kept the term emballeur – packer – on his labels and invoice headers for several decades, and his descendants would continue to include the term. Both Gaston-Louis Vuitton and Patrick-Louis Vuitton characterised themselves as emballeurs .

Manufacturer of travel goods

The packer expertise that Louis acquired from Monsieur Maréchal would later inspire him when he began his work manufacturing travel goods. His knowledge of wood meant he made the best use of specific species: poplar made the barrel lighter and beech strengthened the slats.

Louis addressed the challenges of the day by inventing a trunk that was both lightweight and sturdy, for a too-heavy trunk increases transport costs and one that is too fragile can be damaged during the journey. His ability to imagine and install the most diverse interior fittings based on the customer’s needs helped set him apart from his competitors.

Opening the Asnières workshop dedicated to making trunks and the expansion and development of various forms of transport led Louis to use a new vocabulary in describing his business: that of manufacturer of travel goods. This what Louis listed as his profession on the death certificate of his daughter, Émilie-Élisabeth, in 1879.

The concept of travel goods appeared quite early on documents the Maison produced. An 1860 trunk label bears both the words “Louis Vuitton Emballeur” and “ Fabrique et magasins d’articles de voyage ” to indicate the manufacture and retail sale of travel articles. This combination of terminology appears later, as well, on labels from the 1870s and 1880s.

At the various world’s fairs and maritime exhibitions in which Louis took part, the Maison was listed in the sections dedicated to travel articles.

TRUNK-MAKER

Over the course of his career, Louis never used the term “ malletier ” (trunk-maker) to describe his trade, despite the fact that this vocation did exist in his day. According to the Encyclopédie ou Dictionnaire raisonné des sciences, des arts et des métiers , a venerable reference tome on arts, sciences and trades, a malletier is a person who “makes and sells army footlockers, trunks, valises, suitcases.” The trade was often associated with those of coffretier (cabinet-maker) and bahutier (chest-maker).

The Maison’s affiliation with the trade of trunk-maker came later: on a 1922 label, Maison Louis Vuitton is presented as a “ malletier coffretier ”, illustrated by a plate from the Encyclopédie .

Leather craftsman

In the late 19 th century, the expansion of automobile and train travel led Louis to rethink the size and shape of his luggage models, as well as the materials used to make them. As clothing stored in trunks remained inaccessible during the voyage, the Maison began developing a smaller, lighter type of luggage designed to hold the traveller’s essentials.

These travel bags would not be made with wood; instead, leather was seen as the best choice for this type of article, being flexible, lightweight and sturdy. In 1880, a leather goods department was created at the Asnières workshops to meet these new needs.

Leather was used for a variety of bags, from travel bags to ladies’ bags to hard-sided luggage.

By allowing and even pushing his trade to evolve, Louis Vuitton made it possible for his company to expand and diversify, laying the foundations for a Maison that would become celebrated for the quality of its travel articles.

MAISON ADVERTISING MEDIA

Interior luggage labels and advertising cards clearly show the evolution of the company.

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The morozov collection. icons of modern art.

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Vincent Van Gogh , La mer aux Saintes-Maries, 1888

The major international exhibition brings together in Paris 200 masterpieces from the French and Russian modern art collection of the brothers Mikhaïl (1870-1903) and Ivan Morozov (1871-1921).

The Morozov Collection. Icons of Modern Art brings together a selection of works by renowned French artists including Manet, Rodin, Monet, Pissarro, Toulouse-Lautrec, Renoir, Sisley, Cézanne, Gaugin, Van Gogh, Bonnard, Denis, Maillol, Matisse, Marquet, Vlaminck, Derain and alongside Russian masters including Repin, Korovin, Golovin, Serov, Larionov, Goncharova, Malevich, Mashkov, Konchalovsky, Outkine, Saryan and Konenkov.

Conceived by Anne Baldassari, the exhibition’s chief curator, the exhibition includes astonishing discoveries and memorable moments, with a unique design that evokes historical references and highlights the timeless nature of works that exemplify the emerging artistic modernity of the late 19th- and early 20th centuries.

"A vast collection of modern French and Russian paintings makes up a historic show." The New York Times

Paul Gauguin, Eu haere ia oe (Où vas-tu ?), La Femme au fruit, Tahiti, 1893

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Auguste Renoir. Portrait de Jeanne Samary. Rêverie, Paris, 1877

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Paul Cézanne. Paysage bleu , Aix-en-Provence, 1904-1906

Ilia Machkov. Autoportrait, Moscou, 1911

Galerie nationale Trétiakov, Moscou

Paul Cézanne. Le Grand Pin, Aix-en-Provence, 1895-1897

At the end of the visit, the Music Room in Ivan Morozov’s Moscow mansion is presented outside the State Hermitage Museum as part of a special exhibition design and installation that marks the ending of the presentation of the Morozov works. Consisting of a monumental decorative installation of seven panels commissioned by Ivan Morozov in 1907 from Maurice Denis on the subject of  The Story of Psyche  (1908-1909), and of four sculptures by Aristide Maillol, the Music Room provides a rare window into the life of the prominent collector.

L’Histoire de Psyché. Panneau dixième, Paris, 1908-1909

The landmark exhibition is the second in the  ICONS OF MODERN ART  series, organized by the Fondation Louis Vuitton in partnership with the State Hermitage Museum (Saint-Petersburg), the Pushkin State Museum of Fine Arts (Moscow) and the State Tretyakov Gallery (Moscow).  

Following the exhibition of the Shchukin Collection at the Fondation Louis Vuitton in 2016/2017, the Morozov Collection continues the Fondation's series dedicated to prominent collectors and pioneering patrons of modern art.

Anne Baldassari, Heritage curator

Musée d'Etat des Beaux-Arts Pouchkine, Moscou

Galerie Trétiakov, Moscou

Visiting Tools

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Browse the exhibition “The Morozov Collection. Icons of Modern Art” at your own pace, revealing the secrets of the works and discovering the comments by the exhibition curator, Anne Baldassari. Available on App Store and on Google Play.

Short Tours

Led by specialised guides, micro-tours are a chance to discover architectural highlights at the Fondation at a glance. Designed to be enjoyed either alone or in a small group, these tours are the perfect introduction the exhibition. In weekdays, every 30 minutes from 10.30 a.m. to 7 p.m., until 10 p.m. on fridays and from 10 a.m. to 8 p.m. on weekends.

While you wait for the exhibition, play with the chatbot of the Fondation Twelvy. Put yourself in Mikhaïl and Ivan Morozov's shoes and become an art collector !

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Les expositions à ne pas rater cet automne en Belgique et à l'étranger : voici nos conseils

De septembre à décembre, voici un choix parmi les expositions à ne pas rater. on continuera à fêter les cent ans du manifeste surréaliste et les 75 ans de la mort d'ensor, mais on parlera aussi d'amour, et on rendra hommage à alechinsky sans oublier la biennale de lyon, l'arte povera et le pop art. l'automne des amoureux de l'art restera chargé en belgique et à l'étranger. heureusement puisque des études récentes ont montré ses bienfaits aussi sur la santé mentale et physique des visiteurs  notre dossier..

Guy Duplat

  • Publié le 29-08-2024 à 15h46
  • Mis à jour le 29-08-2024 à 16h29

Evelyne Axell, Ice Cream, 1964  Huile sur toile . Collection particulière,

1) Les expositions en Belgique

De sophie taeuber à paul delvaux.

En Belgique, plusieurs grands noms de l'art sont à l'affiche. Le 20 septembre s'ouvre à Bozar une exposition consacrée au couple Hans/Jean Arp (1886-1966) et Sophie Taeuber-Arp (1889-1943). Vingt ans après une première exposition au même endroit consacrée au seul Jean Arp. Cette fois, c'est un angle tout différent qui a été choisi. Le titre le dit bien : Hans/Jean Arp et Sophie Taeuber-Arp, Friends, Lovers, Partners , insistant sur leur intimité, leur complicité, leur influence réciproque. On verra comment l'un a développé ses célèbres sculptures de formes organiques, biomorphiques, nées souvent du hasard alors que l'autre (Sophie), choisit le textile, la peinture abstraite, la couleur.

Hans/Jean Arp, "Homme et femme", vers 1928, aquarelle et mine de plomb sur papier. Collection privée

Une seconde expo à Bozar, la première menée par Zoë Gray, la nouvelle directrice des expositions, débutera le 10 octobre et sera consacrée à l' Amour . Du Summer of Love de 1967 à aujourd'hui, on montrera comment, au cours des cinquante dernières années, nous avons dépassé l'image du couple traditionnel ou de la famille nucléaire, avec des œuvres d'artistes comme Louise Bourgeois, Marina Abramovic, Niki de Saint Phalle, Bruce Nauman, Tracey Emin, Pistoletto ou la Belge Evelyne Axell.

A Bozar, Evelyne Axel, "Joli mois de mai" 1970

Au musée des Beaux-Arts de Bruxelles (11-10), exposition consacrée à l' Esquisse . Avec une centaine d'œuvres venues des collections, allant de van der Weyden à Ensor, en passant par Rembrandt, Rubens et Magritte. Ou comment voir la naissance d'une œuvre, son "âme même".

On retrouvera cet automne deux thèmes déjà développés en début d'année, mais avec de nouveaux points de vue. Le musée des Beaux-Arts d'Anvers (28-9) offrira la plus grande expo Ensor depuis 30 ans. Ensor, rêves fantasques, au-delà de l'impressionnisme veut montrer un artiste pionnier. On retrouvera ses chefs-d'œuvre provenant du monde entier avec ceux des artistes internationaux à qui il voulait se mesurer, comme Edouard Manet ou Edvard Munch.

Il y a juste cent ans, en 1924, André Breton publiait Le Manifeste du Surréalisme , acte de naissance du mouvement du même nom. Après les deux superbes expositions du printemps à Bruxelles, à Bozar et au musée des Beaux-Arts, c'est à Mons qu'il faudra se rendre (19-10), au musée des Beaux-Arts pour Le surréalisme : bouleverser le réel , avec l'accent mis sur "L'objet surréaliste" qui promet une exploration inédite du mouvement en Belgique à travers son rapport à la société.

A Mons au Bam, Jane Graverol Le Regard 1973

Lié au surréalisme, Paul Delvaux sera à l'honneur à Liège, à la Boverie (4-10). Cette manifestation veut révéler des facettes méconnues de cet artiste considéré comme le peintre des femmes et des gares. Elle a l'ambition de mieux comprendre la place de l'œuvre de Delvaux dans le surréalisme.

Paul Delvaux, La Gare forestière, 1960, huile sur toile, 160 x 220 cm, collection Foundation Paul Delvaux

Alechinsky, Villa Empain

À la Villa Empain à Bruxelles, la Fondation Boghossian rendra hommage (26-9) à Alechinsky, pinceau voyageur , une invitation au voyage avec une centaine d'œuvres et de nombreux documents d'archives, rassemblés au cours des septante dernières années. C'est la première fois que la Villa consacre ainsi une exposition solo à un artiste majeur européen du XXe siècle.

Alechinsky, Octave, 1983                       
Encre et acrylique sur papier, marouflé sur toile
219 x 180 cm

Le 10 octobre, la Centrale à Bruxelles rouvre ses portes, après travaux, avec une expo, la première de sa nouvelle directrice artistique Tania Nasielski. Intitulée Hosting l'expo est inspirée de la Summer exhibition de la Royal Academy à Londres. Après un appel à candidatures adressé aux artistes basés dans la capitale, de toutes générations et de toutes disciplines en arts visuels, 800 candidatures ont été reçues et anonymisées. Un comité artistique a sélectionné 246 artistes et 354 œuvres, qui seront disséminées dans tous les espaces de la Centrale pour célébrer la diversité artistique de la scène bruxelloise actuelle.

Le musée de Mariemont proposera (21-9) Bouddha. L'expérience du Sensible , une expo qui s'annonce comme une immersion profonde dans l'univers du bouddhisme, les multiples représentations de Bouddha, le panthéon et les rituels bouddhiques.

Au Macs, la superbe expo des vidéos d' Ariane Loze se poursuit jusqu'au 3 novembre. En décembre, le musée proposera un solo de l'artiste américain Daniel Turner qui travaille à partir de matériaux de sites désaffectés. Pour son expo au Macs, il a choisi de partir des matériaux récupérés à l'ancienne prison de Forest.

Le BPS22 accueillera (28-9) Alain Séchas et son œuvre en référence à la bande dessinée et à la caricature.

Le Z33 à Hasselt proposera (29-9) une expo solo de Lucy McKenzie . On se souvient comment ses fresques avaient marqué les esprits lors de son passage à la Verrière à Bruxelles, début 2022.

Au Wiels, on découvrira dès le 7 septembre les expos d' Ana Jotta et Christopher Kulendran Thomas .

Enfin, signalons l'ouverture le 12 septembre d'un nouveau lieu à Bruxelles, près du Wiels, l'ECC ( Espace Constantin Chariot ) du nom de son créateur qui fut cofondateur de La Patinoire à Bruxelles. Installé dans l'ancien et très vaste bâtiment des cahiers ATOMA, ce sera à la fois une galerie d'art, un hall d'expos et, à terme, une "ruche d'artistes" qui abritera une dizaine de résidences temporaires d'artistes.

2) A l'étranger : Michaël Borremans, Pop Art, Arte povera, Michelange...

Michaël Borremans, Fire from the Sun (Four figures) 2017, 174x220 cm, Voorlinden Museum

À l'étranger, on se réjouit déjà de découvrir la grande exposition que le musée Voorlinden, près de la Haye consacrera à partir de la fin novembre, au peintre belge Michaël Borremans et ses images énigmatiques à la beauté déroutante. Son expo à Bozar en 2014 avait attiré 144 000 visiteurs !

En France, l'attention se portera d'abord sur la Biennale d'art de Lyon (du 21 septembre au 5 janvier). Elle investit cette année un nouveau lieu : les halles métallisées des Grandes Locos, récemment délaissées par la SNCF, avec une centaine d'artistes sur le thème des Voix du fleuve , avec une jeune génération de plasticiens mais aussi la présence d'artistes comme Chantal Akerman, Christian Boltanski et le dernier projet de Lina Lapelytė, époustouflant Lion d'or de Venise en 2022.

Chantal Akerman sera aussi célébrée à Paris (28-9) au Jeu de Paume qui reprend – en plus réduite — la très belle exposition qui lui fut consacrée au printemps à Bozar.

Le Centre Pompidou présentera dès le 4 septembre l'exposition Surréalisme qu'il consacre à son tour aux cent ans du Manifeste du surréalisme. Une exposition itinérante qui avait débuté à Bruxelles au printemps dernier au musée des Beaux-Arts, mais qui, à chaque étape, est adaptée, avec d'autres œuvres dans chaque musée qui l'accueille. À Paris, elle sera très différente avec l'accent mis, souligne Didier Otinger le commissaire, sur le rappel que le surréalisme est bien plus qu'une école esthétique. "Il a toujours veillé à concilier le "changer la vie" de Rimbaud et le "transformer le monde" de Marx".

Tom Wesselman, Great American Nude N°48, 1963, Huile et collage sur toile,  213,3 x 274,3 x 86,3 cm
Fondation Louis Vuitton, Paris

La Fondation Vuitton, rendra hommage (16-10) au Pop Art et son influence jusqu'aux artistes actuels au départ de 150 œuvres de Tom Wesselman (1931-2004) et 70 œuvres d'artistes très divers dont la Belge Evelyne Axell pour démontrer que l'influence du Pop Art a continué jusqu'aujourd'hui.

La Bourse de Commerce – Pinault Collection mettra en évidence (9-10) un courant tout à l'opposé du Pop Art : l' Arte Povera , avec plus de 250 œuvres des treize principaux protagonistes de l'Arte Povera, de Giovanni Anselmo et Alighiero Boetti à Penone et Pistoletto. Avec aussi des œuvres d'artistes actuels dont la création résonne étroitement avec la pensée et la pratique de l'Arte Povera.

Michelangelo Pistoletto, 1967, reproduction de Vénus en ciment recouvert de mica et de chiffons,

Réouverture du Jacquemart-André

À Paris toujours, le musée Jacquemart-André rouvre après un an de travaux, avec une exposition de prestige : Chefs-d'œuvre de la Galerie Borghèse.

Caravage, garçon à la corbeille de fruits, 1596, Galleria Borghese

Le Louvre, proposera (16-10) une exposition thématique autour d'une œuvre célèbre qualifiée de "très énigmatique" : le Pierrot, dit le Gilles de Watteau . En parallèle, le Louvre propose une exposition inédite consacrée aux multiples figures du fou qui foisonnent dans l'univers visuel du XIIIe au XVIe siècle.

Le Petit Palais annonce une exposition sur le grand peintre espagnol Ribera (5-11) alors que le musée d'Art moderne de Paris (11-10) a choisi avec L'âge atomique un angle original : revisiter l'histoire de la modernité au XXe siècle à travers l'imaginaire de l'atome !

Au Louvre – Lens, l'expo thématique de l'automne (25-9) est centrée sur les Exils : Que fait l'exil à la création ? Quelle forme la création lui donne-t-il ?

À Londres, notons la grande expo Van Gogh à la National Gallery Poets and Lovers (dès le 14-9) et, à la Royal Academy, (le 9-11), Michelangelo, Leonardo and Raphaël ou comment au tournant du XVIe siècle, trois titans de la Renaissance italienne se sont brièvement croisés, se disputant l'attention des plus puissants mécènes de la Florence républicaine.

Un avion Air France tente cinq fois d'atterrir à Tenerife mais n'y parvient pas à cause des vents violents

Une semaine de retard pour la fin du chantier sur le R0 entre Haut-Ittre et la Flandre

De la Jupiler à la Cara : les bières sans alcool gagnent du terrain

Les articles abonnés les + lus

"Des rumeurs courent sur le comportement de Volodymyr Zelensky"

Un phénomène inquiétant touche de plus en plus de restaurants belges: "Je ne peux pas faire semblant qu'il ne s'est rien passé"

Pour le général McMaster, rien ne fut plus dur que de servir Donald Trump

Un homme tué par balles à Bruxelles, la thèse du guet-apens n'est pas exclue, "mais il y a sans doute autre chose en plus"

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