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Bigger budget, more staff, and increased testing: inside Lidl-Trek's transformation into a super team

By 2028 the American team wants to win one of cycling's three Grand Tours, and be firmly among the sport's leading elite

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The talk is big, the grandest it could be, but are Lidl-Trek walking the walk? Are the American team really set on becoming the undisputed best men’s and women’s team in cycling?

Last June, European supermarket giant Lidl invested a significant amount into the team, increasing their annual budget to around €40m - placing them among the richest outfits in the sport.

Revolutions don’t happen overnight, but the plan from the outset was unambiguous: within five years, they would become the men’s and women’s number one ranked UCI team, and win a men’s Grand Tour. 

If the task for the men’s team is daunting - not least because of the presence of UAE-Team Emirates and Visma-Lease a Bike, but also because of the team’s current forte being the Classics - then the challenge for the women’s outfit is also complicated, with the all-conquering SD Worx in their way.

2024 has started positively, though, with 19 victories shared between the teams, and Mads Pedersen, new signing Jonathan Milan, Elisa Balsamo and Ellen van Dijk all regularly winning.

So what have been the changes behind the scenes in the nine months since Lidl came on board? “ We’ve been able to sign a lot of good riders , leaders like Tao [Geoghegan Hart] and [Jonathan] Milan, as well as other strong guys, so that’s an improvement,” says Bauke Mollema, a rider with the team since 2015.

“There’s also been an investment in more coaches, data analysts, and nutritionists, a desire to try to improve everything because those marginal gains are so important these days.”

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Previously, the team’s coaching department did all the data analysis, but now they have specialists in place who have been pivotal in more riders spending more time in the wind tunnel and working on aerodynamic improvements on the track. There has also been a recruitment drive in other departments, including two new chefs, as well as a new 14-rider men’s development team.

“The team’s goals are bigger, and what the team has done really well is to get everybody on board with that goal really quickly,” says Amy Cameron, a team press officer. “You can feel like everyone is wanting and trying to step up.”

Despite the new flow of cash, developing meaningfully but steadily is the plan, according to lead sports director Steven De Jongh. “We have more budget now so it makes things easier,” he says.

“But what’s been good is that we’ve kept our DNA. Ok, we’ve hired a lot of people, but at the winter training camps it still felt like it was us, Trek, and that’s a good sign.

“You can choose to grow explosively, hire people straight away, but it’s better to do it step by step. The culture we have is really good and we should take care of that. We have this sponsorship now and we have time to grow towards the goals in a good way. We’re now in the transition of becoming a GC team - it’s just a matter of time.”

Key to making the partnership work is a close working relationship between Lidl and the team, and Cameron says that “there is a constant back and forth between Lidl, Trek and the team. It’s a real partnership, everyone is fully invested."

She adds: "We did store visits before the team’s launch in Bilbao, and again before the Vuelta last year. At Milan-Sanremo, in La Gazzetta dello Sport, there were Lidl adverts with our riders in their stores, so you can see that we’re part of their marketing as well. We are a tool for them just as much as they are a tool for us.”

The team have high hopes in the current spring Classics , principally through Pedersen, Balsamo and Elisa Longo Borghini, but once full attention turns back to multi-day racing, there is one clear mission. “To fight with the biggest teams in the world,” says Mollema. “Visma and UAE are ahead right now, but our goal is to be the number one team in the coming years.”

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A freelance sports journalist and podcaster, you'll mostly find Chris's byline attached to news scoops, profile interviews and feature writing across a variety of different publications. He has been writing regularly for Cycling Weekly since 2013.

Previously a ski, hiking and cycling guide in a number of places, but mostly in the Canadian Rockies and Spanish Pyrenees, he almost certainly holds the record for the most number of interviews conducted from snowy mountains.

He lives in Valencia, Spain.

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Giro d'Italia stage 14 Live - Race against the clock for the general classification

‘Lidl-Trek is now a super team’ - US WorldTour squad begins new era in 2024

Team manager Luca Guercilena tells Cyclingnews how Lidl’s sponsorship will transform the men’s and women’s teams

Lidl-Trek has a bigger budget, stronger rosters and higher ambitions for 2024. 

The reportedly 40% boost in budget, thanks to the arrival of the Lidl supermarket chain, has elevating the US-registered WorldTour team to the status of ‘super team’, allowing them to take on UAE Team Emirates and Jumbo-Visma in the men’s WorldTour and SD Worx in the women’s WorldTour. 

Team manager Luca Guercilena is convinced that the arrival of Tao Geoghegan Hart , Jonathan Milan, Andrea Bagioli, Carlos Verona and others will strengthen the men’s team that already includes Mads Pedersen, Giulio Ciccone, Mattias Skjelmose and Quinn Simmons.

Britain’s Izzy Sharp , Canadian sisters Ava and Isabella Holmgren and Clara Copponi  will join Elisa Balsamo, Lizzie Deignan, Elisa Longo Borghini, Amanda Spratt, Elynor Bäckstedt and Gaia Realini in the women’s line up.     

The 48 riders of the men’s, women’s and new men’s development team , are in Calpe, Spain, along with a similar number of staff, for an important December training camp. It is the only time they will all be together before the start of the 2024 season and a new era for the team.  

Guercilena is still undergoing treatment for lymphoma and so won’t be able to attend the training camp. However, he has overseen the transformation of the team in recent months and is excited to see how the team performs in the years to come.

He explains to Cyclingnews the team’s plans and ambitions for 2024.

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Lidl-Trek win race to sign junior road, MTB World Champion Albert Philipsen Tao Geoghegan Hart: It’s all about getting back to the level I was in May 'A whole different ball game' - Teutenberg sculpts Lidl-Trek future with young talent

Cyclingnews: This winter marks the start of a new phase for the team with Lidl as a key partner and several big-name riders signed for 2024. How important will the season be for the team? What are the goals for the team? 

Luca Guercilena: 2024 will mark a new starting point for the team. The agreement with Lidl and the signing of a bunch of new riders, gives the team the opportunity to be more ambitious. The aim is to fight for the number one spot in the UCI team ranking. Of course to do that, we know we have to build a team that can win a certain quantity of races and a certain quality of races. That will take some time but it's our plan and what drives us. 

CN: UAE Team Emirates, Jumbo-Visma and Ineos Grenadiers are considered as the super teams of the men’s WorldTour. Should we now add Lidl-Trek to that list considering the team’s budget, rider roster and ambitions? 

LG: I believe we’ve reached that level with our budget and the riders we have. Lidl-Trek is now a super team. Now the most important part will be to perform as a super team. In sport, money always helps, but it’s the results and how you achieve them that count the most, that’s what we’ll be judged on.

CN: How did you convince Lidl to become a major title sponsor and what do they expect from the team and the sport of professional cycling? 

LG: I think our proposal to Lidl was based on three main points. The first is the professionalism and qualities of Trek as a company. Both Lidl and Trek are major companies with similar ambitions and ways of working. For sure that made a significant difference. 

Secondly, Lidl, like us, have the ambition to be the best team in professional cycling. Like us, they want to prove that business skills could be applied to sport to highlight the qualities of the company. 

Thirdly, we created a clear strategy and marketing plan together. We know that sponsorship is not just about showing off the logo, so our plans go much deeper and wider than that. Marketing, special side events, promotions and lots of other things are also parts of our project. Their global appeal and strategy is like ours, we’re very much in sync in the way we work and what we want to achieve.  

For us as a team, involving Lidl in our project is a source of pride and satisfaction. In recent years not many major cycling teams have been able to attract a global B2C sponsor into the sport but we did and we’re proud of that. Lidl’s support has helped us increase the team’s budget, sign new riders and make other investments like the Development team. It’s made us bigger and better.   

Bigger and better for 2024

CN: In addition to the men’s WorldTour team, Lidl-Trek have the incredibly successful women’s WorldTour team and now a men’s development team. What else have you worked on to be better in 2024?  

LG: We’re trying to improve the overall quality of the team, to constantly raise the bar, as they say. We’ve strengthened the men’s and women’s WorldTour teams, signed some of the most talented young women and created a men’s development team. We’ve created two team bases in Spain so that riders can train there if it’s bad weather at home or need some special support from the team. The young riders will be based in Girona and we’ll have another base in Denia, near Alicante. We’ve also hired apartments in Tenerife at altitude for specific training camps.

We’ve also invested a lot to improve the structural core and back-room staff of the team, as we work as one united team across the men’s and women’s programmes. We have more staff with specific roles such as a psychologist, nutritionists, chefs and data analysts. 

CN: Lidl-Trek have recently announced the signing of talented junior road race and mountain bike World Champion Albert Withen Philipsen, who will turn professional in 2025 after his final season as a junior. Can we expect more major signings like this in the future?  

LG: As the saying goes, Rome wasn’t built in a day, so we need to be careful and build the team strategically to reach our goals. Albert Philipsen is one of those key rider signings for the long-term future of the team. We’ve signed him for 2025, to help him develop carefully with us, so he can reach his full potential while racing for Lidl-Trek.  CN: How does the arrival of Tao Geoghegan Hart and Jonathan Milan change the ambitions of the men’s team? 

LG: I think Tao is a perfect leader for the GC in stage races, and for sure we want to support him to be a contender to win a Grand Tour. We’ll give him the time to get ready to be competitive and build a group of teammates around him.

Jonathan Milan needs to make the step up to be a multiple race winner but we’re confident he can do it. He will have a dedicated group of riders to lead him out in the sprints and he’ll also be part of our Classic group. We believe he has huge potential.

CN: What would you say is the philosophy of the Lidl-Trek team? How do you select your riders and based on what qualities?  

LG: The philosophy of the team will always be the same: the name in front of the jersey is more important than the one on the back, than any individual rider. Team goals always have priority over individual results. Everyone on the team has to respect each other and the internal rules, so we create the right empathy and help each other do the best we can. 

Rider selection is a long, detailed process for us. We check rider results, study their performance and testing history, do further internal performance tests, psychological tests, nutrition analysis and biomechanical tests. Finally riders undergo an interview with me and the high performance staff to understand their ambitions, eventual race calendars and goals. CN: How do you ‘build’ a cohesive, successful team of riders and staff? Everyone was in the USA in October and now in Calpe at the December training camp. What happens during the get togethers? 

LG: The visit to see Trek in the USA is a chance for everyone to meet the people in the company and to spend some fun time together, to build our team spirit and to get to know each other.  

The December camp is the most important of all. It’s the only time of season in which we are all together. We start working on all the performance aspects of the team and the riders train and spend time together. The January camp is more specific for training, the workload is very high, when riders train with the teammates they will then race with during the season. Each camp has specific goals but also includes some fun stuff too. It’s a mix of both work and fun that builds a strong team. It’s all part of a process.

CN: What are the advantages of having both a successful men’s and women’s team? Should all major teams have to do the same?  

LG: We believe we have one team of 48 riders, with no distinction between the men and women. The level of assistance they have is the same, and being at camp together helps each team learn from each other. They also push each other to do well and help each other. 

A new business model for professional cycling

CN: There is a lot of talk about the business model of professional cycling due to the structural problems of the sport, evident after the attempted merger of Jumbo-Visma and Soudal-QuickStep did not happen. 

LG: I think now is the time to change and build a new cycling model. The costs at every level in the sport have grown exponentially in the last few years for teams and organisers. This means we need a new model that brings more into the sport than just sponsorship or fragmented television rights. We need a structure like they have in tennis, Formula 1 and the US professional sports. We need a business model for professional cycling that includes the good things done in those sports and the unique things that make cycling so special. CN: Can Lidl-Trek be an example for change and help make the change happen?

LG: We are going all in to try to make it happen. Cycling must be financially sustainable like other professional sports, with one entity to create, control and distribute new kinds of incoming, while respecting the existing structures. It can happen, we can make it happen together, just as we are doing at Lidl-Trek for 2024.

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Stephen is the most experienced member of the Cyclingnews team, having reported on professional cycling since 1994. He has been Head of News at Cyclingnews since 2022, before which he held the position of European editor since 2012 and previously worked for Reuters , Shift Active Media , and CyclingWeekly , among other publications.

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Giro d'Italia: Jonathan Milan storms to his third victory of race on stage 13

J onathan Milan (Lidl-Trek) reaffirmed his dominance over the Giro d’Italia sprint field on stage 13 with a third victory at the 2024 race in Cento, strengthening his hold on the maglia ciclamino after a perfect Lidl-Trek lead-out.

Fernando Gaviria (Movistar) started the sprint early as he’s tended to do in recent years, prompting Milan to jump from the wheel of his last man Simone Consonni (Lidl-Trek) and chase down the Colombian, before blasting past him for the hat-trick with no one matching his top speed.

Milan was dropped earlier in the stage when Ineos Grenadiers ignited the racing in the crosswinds with 60km to go but worked well with his full squad in a frantic 20km chase to ensure he had the chance to fight for the win.

A great sprint from Poland’s Stanisław Aniołkowski (Cofidis) saw him take second behind the Italian, with Phil Bauhaus (Bahrain-Victorious) taking third in Emilia-Romagna.

Despite expending so much effort in the echelons, Jasper Stuyven, Edward Theuns and Consonni also proved that Lidl-Trek had the best sprint outfit as a whole at the 2024 Giro, earning high praise from their powerful sprint leader.

“Let's say that it was a moment when I stopped and then it happened these echelons in the front,” explained Milan of the moment he lost contact. 

“The guys, like always, did an amazing job. We really pushed full gas to come back and catch the first group and then we always stayed in the first positions, then they delivered me in the perfect position."

Milan’s track teammate Consonni has been the top final lead-out man, navigating the final few twisting bends into Cento with his sprinter glued to his wheel.

“We started the finish really well. We knew we had to come in the last corner with Simone and he had to start his leadout with 400m to go,” Milan said. “It was impressive how the guys rode today, how everyone did his part, how everyone pulled for this team goal. I’m super happy, super proud of the guys and like always I have to say thanks to them.”

Tadej Pogačar (UAE Team Emirates) maintained his race lead after staying safe in the nervous crosswind sections and staying in the front echelon at all times, before being led home to Cento by his team.

Dani Martínez (Bora-Hansgrohe) in second overall and Geraint Thomas (Ineos Grenadiers) in third did similarly before the GC battle starts again at the weekend with the 31km time trial tomorrow, and brutal mountain stage to Livigno on Sunday.

How it unfolded

The flattest stage of the 2024 Giro got the start that was expected with only three Italians on second-division teams interested in launching into the breakaway, knowing they had no chance of winning the 179km stage.

Andrea Pietrobon (Polti-Kometa), Manuele Tarozzi and Alessandro Tonelli (both VF Group-Bardiani CSF-Faizanè) were the takers as the race headed away from the coastal start in Riccione, with flat roads in Emilia Romagna awaiting them.

They would quickly build up a three-minute advantage after nine kilometres until the sprint teams came to the front to gently control things. This was the status quo for around the next 115 kilometres of racing on the flat, piadina stage.

Groves and Milan would trade the top spot behind the break at the first two intermediate sprints in the maglia ciclamino contest.

The similar look of a Lidl-Trek, Alpecin-Deceuninck and Soudal Quick-Step domestique riding on the front could have been on a loop throughout the middle stage, with a few scares of wind being present but nothing materialising.

This was until with 62km to go, when the race navigated a quick left and right turn past Conselice, Ineos Grenadiers decided to light up the racing in the crosswinds on the exposed, open roads.

Tobias Foss hit the front for the British team and ignited the stage into life after a very calm few hours of riding, forcing the GC and sprint teams to ensure they were up in the front.

A big split instantly formed as the wind blew across the road and the rare sight of echelons in the Giro d’Italia formed, catching out Maglia Ciclamino and one of the big favourites for the day, Milan.

With teams in front coming through and off and working with Ineos, Lidl-Trek set off on a furious chase in the wind with Milan even working a lot himself on the front, coming painfully close to making contact with 50km to go but missing out when the pace kicked up again.

The trio in front were quickly absorbed and soon after, Milan had been navigated back to the front group 43km from the line Cento, however, with quite some energy wasted in having to chase while the likes of Merlier and Ewan sat safely in front.

With everyone back in and the longest exposed windy roads behind them, the peloton got ready for the final sprint run-in.

A futile attack was tried by Dries De Pooter (Intermarché Wanty) and Martin Marcellusi (Bardiani) with 30km remaining in the day, but both men were back in the peloton inside the finale 10 kilometres. The chase behind their move did see a crash in the peloton for the likes of eighth-place overall Filippo Zana (Team Jayco AlUla), highlighting the nerves coming into the finish.

With just the sprint to come, the nerves hotted up most with 5k to go when narrowing in the roads prompted GC teams Ineos and UAE to hit the front so Pogačar and Thomas got around safely to the 3km mark.

Jayco AlUla hit the front with 2km to go but Caleb Ewan was nowhere to be seen in their train, with Lidl-Trek coming past them and asserting their dominance in the final few bends to get Milan into top position. The Bull of Buja enjoyed a red carpet ride to the final 200 metres when Gaviria launched and Milan scorched past him for the victory.

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Milan wins Giro stage 11 on the line, Merlier relegated from second place

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Xander Schauffele and Collin Morikawa shared the PGA Championship lead after the third round on Saturday in Louisville, Kentucky while Shane Lowry made an epic charge up a jam-packed leaderboard and Scottie Scheffler lost ground.

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Fietskleding

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Stap je in weer en wind op de fiets ? Ben je een fietsvakantie aan het plannen? Dan heb je passende fietskleding nodig. Van veilige helmen en praktische shirts tot broeken met ingenaaide padding en winddichte jacks: hier vind je geschikte fietskleding voor heren, dames en kinderen.

Must-have voor elke fietser: de helm

Veilig fietsen is niet alleen belangrijk voor kinderen of beginners. Ook beroepswielrenners zullen moeten letten op veiligheid. En dat begint met een geschikte fietshelm. Als het om snelheid en records gaat, zijn aerodynamisch gevormde helmen de juiste keuze. Een multisport- of fietsbril beschermt tegen zon, wind en regen en draagt aanzienlijk bij aan je comfort op de fiets.

Fietskleding voor het bovenlichaam

Ons lichaam stelt ontwikkelaars van sportieve fietskleding voor bijzondere uitdagingen. Want hoewel de bewegingen van de benen veel wrijving en warmte genereren, is het bovenlichaam nauwelijks in beweging. Bovendien moet het bovenlichaam tegen kou, vocht en (op warme dagen) overmatige blootstelling aan de zon worden beschermd. Vooral tijdens lange trainingssessies is functionele fietskleding van grote waarde. Zowel in de zomer als in de winter geldt: een goede uitrusting helpt je gefocust te trainen zonder hinder van het weer te ervaren. Voor het bovenlichaam is daarbij de volgende combinatie van belang: ondershirt, jack, shirt en handschoenen. De verschillende kledingstukken kunnen in lagen worden gecombineerd. De functionaliteit komt daarbij maximaal tot zijn recht. Bij droog weer met aangename temperaturen is een shirt voldoende.

Hoe vind ik een geschikte fietsbroek?

Fietsen vergt vooral veel van het onderlichaam. Daar kan alleen optimaal rekening mee worden gehouden als er gebruik wordt gemaakt van innovatieve thermovezels en moderne productiemethoden. Als het om de benen gaat, is er bij beroepswielrenners vooral veel aandacht voor compressie en vochtafvoer. De comprimerende werking van een fietsbroek kan in zones die veel te verduren hebben de bloedsomloop stimuleren. Daardoor ontstaat er minder snel verzuring. Een goede combinatie van materialen zorgt ervoor dat er vocht vanuit de wrijvingszones kan worden afgevoerd. Bovendien zijn aan de binnenkant vaak antislipzones verwerkt. Een ergonomisch gevormde padding zorgt er daarnaast voor dat je ook na een lange tocht de volgende dag weer probleemloos op de fiets stapt.

Support voor de handen: fietshandschoenen

Fietshandschoenen helpen om in alle omstandigheden controle over de fiets te houden. Handschoenen met slim aangebrachte padding bieden daarbij de beste steun. Bovendien moeten de vingers van de handschoen van antislipstukken zijn voorzien. Dit zorgt voor een ideale grip op de remmen. Voor koude trainingssessies zijn winterhandschoenen geschikt.

Behalve dat fietshandschoenen voor meer controle over de fiets zorgen, beschermen ze ook bij valpartijen. Moderne handschoenen zijn voorzien van pads op de handpalmen, zodat bij een valpartij de druk op de hand wordt gedempt en schaafwonden worden voorkomen.

Last but not least: fietsschoenen en -sokken

Een goede combinatie van sokken en schoenen ondersteunt sporters op verschillende manieren:

• Achillespeesbeschermers in de sokken beperken de wrijving en kunnen blaren voorkomen.
• Een stabiliserende bandage beschermt de spieren midden onder de voet.
• Pads bij de tenen verdelen de druk beter.
• Een kliksysteem op de schoenzolen zorgt voor een optimale grip op de pedalen.
• Een draaibare snelsluiting helpt je de schoen moeiteloos aan je voet aan te passen.
• Geperforeerde delen ondersteunen de ademende werking van de sokken.

Fietsschoenen moeten ook geschikt zijn voor het type fietssport die je beoefent. Schoenen voor wielrenners hebben bijvoorbeeld een stijve zool en nauwelijks profiel. Met andere fietsschoenen kun je ook een stuk lopen.

Welke eigenschappen moet fietskleding voor dames, heren en kinderen hebben?

Wanneer je fietskleding aanschaft, moet je behalve op de gewenste look ook op een aantal andere aspecten letten. Denk hierbij aan de kwaliteit van de afwerking en een aantal andere eigenschappen.

Fietskleding moet ademend en vochtregulerend zijn

Als je verschillende lagen combineert, moeten deze ook functioneel zijn. Bij ademende kleding houdt de eerste laag de lichaamswarmte vast maar wordt vocht doorgelaten. Dit vocht komt dan in de tweede laag van de fietskleding terecht, die een regulerende werking heeft en het vocht afvoert. Het fietsjack zorgt vervolgens als derde laag voor de bescherming tegen weer en wind. Het voorziet in extra isolatie maar laat vocht verdampen.

Fietskleding moet bestand zijn tegen weer en wind

Bij lange fietstochten is een goede bescherming tegen regen van belang. Ook in de zomer kan koele regen in combinatie met de luchtstroom tijdens het rijden tot gevolg hebben dat het lichaam afkoelt. Dit kan mogelijk resulteren in spierpijn en verkoudheid. Daarom moet een regenjack slim ontworpen zijn. Ventilatiezones, een capuchon en gelaste naden helpen het lichaam te beschermen.

Fietskleding moet reflecterend zijn

Moderne jacks, broeken en shirts, maar ook fietshelmen, zijn voorzien van reflecterende onderdelen. Dit is een goede aanvulling op de wettelijk voorgeschreven fietsverlichting. Ze vergroten de zichtbaarheid op de openbare weg, als het donker is of als het zicht om andere redenen slecht is.

Fietskleding moet compact zijn

Fietsjacks moeten gemakkelijk en compact kunnen worden opgeborgen. Ook moeten ze zo licht mogelijk zijn, om de belasting voor de fietser tot een minimum te beperken. Veel jassen kun je oprollen en om je lichaam gespen.

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BIKE CHECK: Jonny Milan’s Giro Madone

A closer look at the Madone SLR that is capable of keeping up with the power of the Bull of Buja at this year's Giro d'Italia.

If you didn’t know it before, you do now! Jonathan Milan is one of the fastest sprinters in the world and he is proving that time and time again at this year’s Giro d’Italia. Thankfully, he has a bike able to measure up to the impressive power he puts out on the pedals.

Here’s Milan’s Madone SLR below including the all-new Pirelli PZERO Race TLR RS tire and the SRAM Red AXS.

Full Specification

Frame: 7th-generation Trek  Madone SLR, size 60 

Colour: Red

Groupset: New SRAM Red AXS

Brakes: SRAM Red Disc, 160 front/140 rear rotors

Cranks: SRAM Red 175 w/ Quarq Power Meter

Chainrings: SRAM Red 54/41

Cassette: SRAM Red 10-33

Chain: SRAM Red Flattop

Wheels: RSL62 Tubeless

Pedals: TIME XPRO 10

Tires: Pirelli PZERO Race TLR RS, 28mm 

Cockpit: Madone RSL 120mm (-7 degree tilt), 39-42 flared width

Saddle: Bontrager RSL 145

Bike computer: Wahoo ELMNT ROAM

Trek Madone

In this story.

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Jonathan Milan completes a Giro Hat-Trek!

Taylor Knibb wins U.S. Time Trial Championship, earning *2nd* Olympic spot

• Jonathan milan

Check out TFR DH’s exquisite ‘Merlot’ paint scheme 🍷

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