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LVMH Tower New York: Photos, Architect

LVMH Tower New York, 57th Street Building, Architect, Images, Design, Location, Photos

LVMH Tower New York Architecture

Manhattan Skyscraper design by Christian de Portzamparc architect at 57th Street

Jun 15, 2008

Location: 57th Street, New York 171921, NY, USA Date built: 1995-99 Design: Christian de Portzamparc , Architect, Paris, France

Photos: Wade Zimmerman

This Manhattan architectural project skilfully deals with Manhattan’s building regulations turning them to prevent the massive reflected presence of the IBM tower opposite, while setting a landmark for the city and emphasizing LVMH’ s prestigious identity.

The tower building soars up to the sky playing with prismatic vertical volumes made out of various types of glass.

LVMH Tower New York – Building Information

Program: American headquarters of the LVMH group, this office tower also accommodates two boutiques on the ground floor and a penthouse at the top. Surface Area: 8 683 m2 SHON Height: 100m Client: L.V.M.H Architect d’Operation: Hillier Eggers Group

Address: 21 East 57th Street Height: 100 m Floors: 24

Consultants: – Facade: R.A. Heingtes Architects – Structure: Wesikopf – Pickworth – Lifts: John van Deusen & Associates – Technical tradesmen: Liker & Associates – Zoning: Development Consulting – Economist: Federman Design & Const.con.Inc

CDP TEAM: Bruno Durbecq, Wilfrid Bellecour, Isabelle Ragot

The 21 East 57th Street tower architects : Atelier d’architecture Christian de Portzamparc

Location: East 57th Street ; Fifth & Madison Avenue

This is the only New York building by Portzamparc – an office building for LVMH – Moët Hennessy-Luis Vuitton. Also by Christian de Portzamparc – City of Music Paris: see our Paris Architecture page.

Christian de Portzamparc

Location: 57th Street, New York City , USA

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A beautiful Louis Vuitton exhibit has taken over the former Barneys building

Traveling show "200 Trunks, 200 Visionaries: The Exhibition" will be on display through December 31.

The final leg of Louis Vuitton's much chronicled traveling exhibit "200 Trunks, 200 Visionaries" has officially been activated in New York at the former Madison Avenue flagship of Barneys, where it will stay through December 31.

View this post on Instagram A post shared by Caroline Wright Turnipseed (@caroline.w.turnipseed)

Previously on display in Paris, Singapore and Los Angeles, the show seeks to honor the designer's iconic trunks, which he started making at the young age of 16, while also celebrating the house's 200th birthday.

To do so, organizers have set up a variety of installations and interactive experiences that dissect the history of the label. In total, expect to look through 200 custom-made and personalized trunks made by a variety of figures, some Vuitton's own collaborators (Marc Jacobs, Supreme) and others by unrelated visionaries (Gloria Steinem, Brooklyn Balloons). 

Standout trunks include ones by music curator and DJ Benji B, who turned his creation into a soundproof music studio with a vintage-looking jukebox smack-dab in the middle of it. Ticket holders will get to choose to listen to songs from a roster that includes 200 picks inside of the space.

View this post on Instagram A post shared by Faye Mcleod 🏴󠁧󠁢󠁳󠁣󠁴󠁿 (@fayedreamsalot)

Architect Peter Marino, on the other hand, decided to pay homage to Vuitton's connection to magician Harry Houdini (who can forget the time the designer challenged Houdini to escape from a locked Vuitton trunk?) by, according to an official statement, "[creating] a trunk that even Harry Houdini could not get out of."

View this post on Instagram A post shared by Melanie Nazarian (@the.nazgroup)

Once the show closes, the products on display will be be auctioned off by Sotheby's and all proceeds will be donated to charity.

In addition to the various cultural and fashion-related spaces within the four floors that comprise the experience, visitors will also be able to satisfy their hunger pangs at limited-time restaurant Freds x Louis. As a reminder, Fred's was the popular restaurant that used to reside inside of Barneys before the legendary department store closed down about three years ago.

View this post on Instagram A post shared by Olivia Guerriero (@lalaliv_)

The exhibit at 660 Madison Avenue by 61st Street is completely free to access and runs daily from 10am through 8pm. Guests are encouraged to book timed visits right here .

• Anna Rahmanan

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Wired New York

Louis vuitton north american headquarters/lvmh.

19 East 57th Street, between Fifth and Madison Avenues, Google Local Map Architect Christian de Portzamparc

Tishman Construction served as Construction Manager for the new Louis Vuitton North America Headquarters. Situated on 57th Street between Fifth and Madison Avenues, the 23-story, 100,000 square foot glass encased tower houses a Christian Dior retail store on its first two levels and administrative offices of Louis Vuitton and its affiliates on floors three through 22.

The tower’s design features an all-glass sculpted facade with multiple planes and complex geometric shapes. Ceramic frit, applied between the layers of curtain wall glass, serves a dual role – to create an interesting visual effect when one is standing inside the building and looking out, as well as to produce an unusual pattern on the building’s exterior. Unique interior and exterior lighting creates special design effects during evening hours.

Tishman managed the construction on one of New York’s most prestigious and heavily trafficked thoroughfares, coordinating the work with city officials and smoothly managing all construction activities while several other major construction projects were taking place on the same block.

December 7, 1999 The LVMH Tower- LVMH unveils USA Headquarters in central Manhattan, New York

LVMH, the world’s leading luxury goods company, today announced the opening of the LVMH Tower, its North American headquarters. The 23-story tower, located at 19 East 57th Street, was designed by the architect Christian de Portzamparc, winner of the Pritzker prize.

The tower will be inaugurated tomorrow, 8th December at midday, by Bernard Arnault, CEO of LVMH. The evening ceremony will begin with the illumination of the tower in the presence of Hillary Rodham Clinton. This will be followed by a dinner in aid of the Municipal Art Society of New York, attended by more than 600 guests from France and America.

A new Christian Dior boutique, 500 square metres in size, will be opened simultaneously on the ground floor of the tower. The American offices of Parfums Christian Dior, Céline, Guerlain, Loewe, Louis Vuitton and LVMH will be situated on the other floors.

The tower is built of glass produced specially for façades, which is alternately transparent or translucent. A curtain wall of translucent white glass partially covers the body of the building, which is itself covered with transparent panes which filter the light. “This building is a body, not a façade. It is a crystal flower unfolding in the New York sky ” said Christian de Portzamparc. Check Top toys and Menards Ad .

The building will also have original and innovative lighting. A luminous beam, 100 metres high, will be used to change its appearance through the use of different colours.

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Home to Louis Vuitton North America Headquarters, LVMH Tower is situated on 57th Street between Fifth and Madison Avenues. The 23-story, 100,000 square foot glass encased tower houses a Christian Dior retail store on its first two levels and administrative offices of Louis Vuitton and its affiliates on floors three through 22. Designed by Architect Christian de Portzamparc, the tower features an all-glass sculpted facade with multiple planes and complex geometric shapes. Lilker Associates provided mechanical, electrical, plumbing and fire protection systems design services.

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21 East 57th Street

Structural Material

100 m / 328 ft

Floors Above Ground

8,683 m² / 93,463 ft²

Construction Schedule

Construction Start

The main contractor is the supervisory contractor of all construction work on a project, management of sub-contractors and vendors, etc. May be referred to as "Construction Manager," however, for consistency CTBUH uses the term "Main Contractor" exclusively.

Tishman Construction

Other consultant other consultant refers to other organizations which provided significant consultation services for a building project (e.g. wind consultants, environmental consultants, fire and life safety consultants, etc)., fisher marantz stone, material supplier material supplier refers to organizations which supplied significant systems/materials for a building project (e.g. elevator suppliers, facade suppliers, etc)., otis elevator company.

Usually involved in the front end design, with a "typical" condition being that of a leadership role through either Schematic Design or Design Development, and then a monitoring role through the CD and CA phases.

Atelier Christian de Portzamparc

Structural engineer, weiskopf & pickworth, mep engineer, lilker associates.

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“200 Trunks, 200 Visionaries: The Exhbition” in New York

Louis Vuitton’s global exhibition that showcases the imaginative trunks created by 200 visionaries heads from Los Angeles to New York on its next stop.

Initially conceived to celebrate Louis Vuitton’s bicentennial birthday, this ambitious homage heads onward from Singapore, welcoming a new wave of visitors to experience an ephemeral presentation space and discover the creations up close. From its debut in Asnières at the Louis Vuitton family house then onward to Singapore and Los Angeles, this fourth destination is enhanced with several new spaces, welcoming visitors with an inspiring experience. Occupying the landmark Barney’s New York building, the temporary revival of its iconic café Freds will bring fresh energy to the beloved location.

Information

The exhibition.

The Opening

Guests including Jaden Smith, Karlie Kloss, Nigel Sylvester, Francesca Sorrenti, Ben Ditto, and Mr. Flower Fantastic at the exhibition opening in New York.

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DE PORTZAMPARC, Christian : Tour LVMH, NEW YORK, Cycle : 1 architecte – 1 bâtiment, PAVILLON DE L’ARSENAL.

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Tour Loewe's New High-Design NYC Flagship

By Dan Thawley

Photography by Naho Kobuta

At a time when many are questioning the validity of brick-and-mortar retail spaces, the notion of a destination store has become more important than ever for some fashion houses. Not only does an elevated boutique attract a sophisticated clientele—for whom the experience of shopping is nearly as important as the purchase itself—but it manifests as an environmental representation of a brand’s aesthetic and values. There is no doubt that Irish designer Jonathan Anderson understands this implicitly, judging by his meticulous approach to retail in the latest roll-out of stores for the LVMH-owned Spanish brand Loewe—a house he has transformed in four short years into one of the fashion world’s most influential names.

Dubbed Casa Loewe, each of the brand’s new flagships have been conceived as a showcase of Loewe’s participation in a cultural conversation that spans far wider than fashion. The first of these spaces was revealed in Madrid in 2016, Londoners got theirs this past spring, and New York’s Greene Street location opens this week. “There is something nice about SoHo that feels realistic and there is a kind of [homeyness] to it and a kind of romance,” Anderson tells AD, musing on his newest emporium that deserves the label “curated” in the truest sense of the word. By approaching each store like an art-filled living room, Anderson’s personal edit of modern and contemporary artworks from the Loewe Foundation finds harmonies with craft pieces acquired from makers who participate in the annual Loewe Craft Prize.

The new store is located on the ground level of an edifice characteristic of its SoHo neighborhood, which Anderson describes as “realistic, homey, and romantic.”

Though previous iterations have included backlit agate ceilings and dramatic staircases, the focal point of the Greene Street store is a curved bank of floor-to-ceiling threaded wooden columns inspired by a piece Anderson spotted at the Kettle’s Yard house and museum in Cambridge, England, home to the idiosyncratic collection of British and European avant-garde pieces accumulated by the late Jim and Helen Ede. “It’s one of my favorite houses, and I have been going there for a very long time; I think it’s one of the most dynamic collection in Britain,” he says. “As you go into the front door to the right, there is a cider press Ede bought or exchanged with someone in France, and above it he has a pair of crystal decanters and a blue painting by Miró that he was given while in Paris. I like the idea of repurposing something into a stand. There is a kind of Brancusi feeling to it.”

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Though Anderson elicits no direct collaborations with decorator or architects for Loewe’s stores, the decision to strip back 79 Greene Street to gray stucco walls and its original oak floors allows for a warm, blank canvas for the international array of artists (some known, others obscure) whose creations he has placed throughout. “I really find something more interesting in buildings that are just for what they are. There is something less contrived about it,” he said, before citing Axel Vervoordt as both inspiration and supplier. “We’ve bought a lot of furniture from him,” comments Anderson. “He always has a really beautiful plaster finish. He has been able to exenterate spaces that already exist.”

With Vervoordt’s tables amongst the homier touches, a cornucopia of sculptures, paintings, photography, and ceramics can be found vying for attention with Loewe’s textural clothing and leather goods. Anderson insists his curation is instinctive, with no geographic rhyme or reason to the New York selection, which includes artists from New Zealand, South Africa, Germany, Japan, and Sri Lanka. “It’s really about the mood I’m in when designing a store. When I see the space, there is a vibe that feels right for it, or for the area,” he says. “Whatever is happening on that day when we do the edit of the works—it’s holistic.” Among those choices are names Anderson has championed previously, like that of Kate Newby, whose garland sculptures are strung from the ceiling, and the early-20th-century nudes of Lionel Wendt, which form a provocative dialogue with a hand-painted screen by Lisa Brice. Bigger, however, does not always mean better chez Loewe, with a vibrant yellow tea bowl by Takuro Kuwata demanding as much attention as a wall-size vintage photograph nearby. “It’s about the dialogue with the volumes,” says Anderson. “How do you take an Angus McBean picture and make it a precious object that could be big or small. A tea bowl or a ceramic can ground a room: It’s like a focal point or a full stop.”

By Michael Gioia

By Hannah Martin

By Katie Schultz

Louis Vuitton Reanimates the Former Barneys New York Flagship

The traveling exhibition 200 Trunks, 200 Visionaries takes over the storied department store through the end of the year.

660 Madison Avenue is a hallowed address, known and revered by fashion-loving New Yorkers—or, at least those who have lived and shopped here since before February 2020. But until this week, the building that once housed the flagship location of Barneys New York remained an empty shell.

Through the end of December, the space has been reanimated with Louis Vuitton’s 200 Trunks, 200 Visionaries , a traveling exhibition of conceptual “trunks” designed by a slew of creative innovators (Gloria Steinem, BTS, and Frank Gehry among them) commissioned by the French fashion house. The project was inaugurated last year to commemorate the 200th birthday of Louis Vuitton, the man who founded the brand as a luggage company in the 1800s.

The department store has been transformed into a high-gloss wonderland of trunks.

The exhibition—a high fashion Museum of Ice Cream, of sorts—fills four floors of the former department store, which aside from its criss-crossing escalators and elegant staircase down to what was once the best beauty department in Manhattan, has been rendered unrecognizable in a flurry of glossy, highly produced spaces.

The exhibition begins on the ground floor, where a corridor leads visitors to a trunk paneled in digital screens that introduces the project. It’s followed by rooms dedicated to trunks designed by art director Willo Perron and artist Francesca Sorrenti, among others, followed by a cavernous space in which a multitude of trunks are stacked artfully on top of the shipping crates in which they arrived. Upstairs, a room wallpapered in balloons spotlights Robert Moy’s balloon-covered trunk, and a series of dramatically lit galleries contain designs by the likes of architect Peter Marino (a bondage-inspired box in a dimly lit enclosure) and DJ/producer Benji B. (a functioning jukebox in a vintage-inspired monogram trunk).

In the basement is a space for interactive workshops.

A trip down to the basement level reveals a pristine atelier space, where 3-D printers hum along as they build whimsical animal figurines and shelves are stocked with paintbrushes, crayons, and glue. Here, Vuitton’s Visual Image Studio team will be in residency, hosting a series of interactive workshops for visitors throughout the next few months.

Should you get hungry during your visit, former Barneys fans will be thrilled to hear that Fred’s, the iconic power lunch spot once located on the 9th floor, is back—with the same team, menu, and everything. The restaurant will be open for lunch, aperitifs, and small bites throughout the course of the pop-up. Reservations can be secured here .

Fred’s is back—with a Louis Vuitton twist.

And it wouldn’t be a proper exhibition without an exit through the gift shop: After descending from the final galleries, visitors have the opportunity to browse an eclectic mix of small leather goods, accessories, and editions from the house’s beloved travel book series. Even if it’s no longer the fashion Mecca it used to be, it’s comforting to have the opportunity to walk out of 660 Madison with shopping bags full of fabulous things once again.

JUST ANNOUNCED

Louis vuitton's 57th street flagship to be torn down, rebuilt.

The Louis Vuitton flagship at 1 E. 57th St., Manhattan.

LVMH Moët Hennessy Louis Vuitton, the French parent company of luxury retailers such as Givenchy and Fendi, filed a permit last week to tear down its 20-story flagship Louis Vuitton location in Manhattan's ritzy Plaza District, city records show, to make way for a revamped store.

The Paris-based conglomerate, more commonly known as just LVMH, plans to raze its 91,060-square-foot berth at 1 E. 57th St., which is currently occupied by the pricey leather goods brand, according to a June 7 application filed with the Department of Buildings.

LVMH, the world's largest luxury goods company, with 75 brands to its name, including Christian Dior, had previously filed plans in March to bulldoze another one of its buildings next door, at 743 Fifth Ave., which shares a wall with the one on East 57th Street and is currently home to a store for Swiss watchmaker Hublot.  

Franklin Dickinson, the senior vice president of architecture and construction at LVMH, is the signatory on both applications. Demolition of the Louis Vuitton storefront between Fifth and Madison avenues is slated to cost $13 million, according to the filed permit, which was first reported by PincusCo.  

Earlier this year LVMH was in talks to scoop up the adjacent structure at 745 Fifth Ave., a 35-story building owned by Paramount Group and occupied by the Bergdorf Goodman men's store on the first three floors. The Parisian company was one of several bidders competing for the property, Crain's reported in January. Now six months later, it doesn't appear as if the building has been sold, according to city records.

And amid construction of its new Louis Vuitton flagship, the dimensions for which are so far unclear, LVMH has reportedly signed a seven-year lease at 6 E. 57th Street — a Trump Organization building currently home to the high-end jewelry brand Tiffany & Co., which LVMH acquired in 2021. However, no construction permits have been filed yet to erect the new space, records indicate.

Neither LVMH nor the Trump Organization responded to a request for comment. LVMH's corporate headquarters are at 19 E. 57th St. It reported 2023 revenue of $92.7 billion.

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French luxury goods conglomerate LVMH is making moves around its pocket of Billionaires’ Row on East 57th Street.

First, there’s a lease out to relocate its US headquarters to 550 Madison Ave. — and another to shuffle its Louis Vuitton store to the Trump Organization’s 6 E. 57th St., while the fashion house’s own location across the street is being renovated.

Those 36,000 square feet at 6 E. 57th St. are still occupied by Tiffany & Co. — which is also an LVMH subsidiary — and the luxury retailers will play musical chairs of sorts once the jeweler moves next door to its own redeveloped digs on the corner of Fifth Avenue this spring.

(Tiffany’s landmarked headquarters space, 727 Fifth Ave., has been getting an entire facelift by OMA architects that includes a new, multi-level glass penthouse and an outdoor terrace, while Peter Marino has been tapped for the interiors. It’s completing elevator installations and waiting for signoffs before holding a grand opening celebration, sources said.)

LVMH is headed by French billionaire Bernard Arnault — the richest man in the world. He bought Tiffany in 2021 in a $13 billion-plus deal while the jeweler’s renovations were already underway. It has been operating out of the former NikeTown space, at 6 E. 57th St., under a sublease.

The deal for the Louis Vuitton move there was cut directly with former president Donald Trump . The space is connected to both Trump Tower and the atrium that links to the IBM office tower at 590 Madison Ave.

Although two, five-year options to renew at low rents remained on that NikeTown lease, Trump sealed a short-term deal with Arnault’s son, Alex.

“The deal was done at huge numbers,” one real estate source told The Post, believed to be just five years. Another source pegged the rent at $20 million per year.

The French company’s exclusive retail broker, Robin Zendell, the Trump Organization and LVMH did not respond to requests for comment.

The possibility of LVMH using the Nike spot for one of its numerous luxury brands has been buzzed about since Feb. 15, when Trump posted on his Truth Social feed that he had dinner with Alex Arnault and his wife Géraldine at Mar-a-Lago in Palm Beach.

“We were celebrating the deal we made on the former Nike Store on East 57th Street and Fifth Avenue,” Trump wrote. “Alex is very excited about the re-opening of Tiffany. It will be a truly spectacular renovation, and bring Tiffany into a new Era of fabulous Success and Growth!” Alex is the second oldest son of Bernard Arnault, and has been focused on Tiffany’s as EVP and head of communications since 2021.

The Wall Street Journal reported last week that Alex just paid some $18 million to buy a penthouse at 30 Park Place downtown, which sits above the Four Seasons hotel.

Louis Vuitton’s offices and store are in a 15-story building at 1 E. 57th St. that, at one time, was the Warner Brothers store. LVMH has been methodically updating the upper office floors, but will soon refresh the three-level store itself.

LVMH’s city headquarters is to the east, at 19 E. 57th St. It is a mere 62 feet wide and was designed by Pritzker-winning architect Christian de Portzamparc. Opened in December 1999, it’s technologically ancient and, despite its glass curtain wall bumps and pretty details, its 23 stories are a warren of small offices.

Executives have been touring spaces in the neighborhood, but a short-term deal has eluded them because it would take extremely high rents to offset the needed capital improvements that are typically spread over a long lease.

LVMH finally settled on the long-term deal at 550 Madison Ave. where sources say there’s now a lease out for 150,000 square feet. Asking rents are $190 per foot.

The former Sony Building has undergone a complete transformation including a new public atrium between East 55th and 56th streets.

Neither Mary Ann Tighe of CBRE who represents the building ownership, the Olayan Group, nor Jeffrey Peck of Savills who represents LV North America returned requests for comment.

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Adrienne Klasa and Sarah White in Paris and Joshua Oliver in London

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.

Barely a year after buying a huge building on the Champs-Élysées, Brookfield Asset Management received an offer last autumn that was so tempting it abandoned its plans to redevelop the Paris block. 

The near-€1bn sale in December to Bernard Arnault’s LVMH netted the Canadian real estate investor at least €200mn, according to broker estimates, and marked a new record for the city’s most famous avenue. The luxury conglomerate plans to use the site as a store for Dior, its second-biggest brand after Louis Vuitton.

The location, near museums and monuments, is making the thoroughfare desirable again for top brands after years of the area being shunned.

“When you’re on the roof of 150 Champs-Elysées, you have the feeling you can almost touch the Arc de Triomphe,” said Vincent Kerboull, who runs French transactions for Brookfield and is part of the team that sold the 20,000-sq metre building to LVMH.

First laid out in the 17th century, the Avenue des Champs-Élysées was long the pride of Paris and remains a tourist magnet. But a tackier turn in recent decades has pushed away locals as a mix of rundown arcades, fast-food joints and souvenir outlets took over and whole empty blocks fell into decline.

Efforts to clean up the street have picked up in recent years as a flurry of property deals has pushed it back upmarket, with luxury brands led by LVMH pouring money and political capital into revamping the area.

High-end brands now occupy about 25 per cent of the avenue, up from 15 per cent five to six years ago, according to commercial real estate adviser Cushman & Wakefield. 

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LVMH secretary-general and Arnault lieutenant Marc-Antoine Jamet took over as president of the avenue’s business association, the Comité Champs-Élysées, in 2021.

“For LVMH, the Champs revamp is clearly strategic,” said one person close to the company. “When Jamet joined the Comité, he was there to help smooth things for the group . . . and give [the organisation] more energy.”

With the wider retail world still grappling with the tilt towards online shopping, the biggest players in luxury are bolstering their physical presence, snapping up prime properties in high-end shopping streets around the world. 

French rivals Kering and LVMH have spent more than €5bn between them on big real estate transactions since the start of last year. Gucci-owner Kering’s €1.3bn purchase from Blackstone in April of a building on Milan’s Via Monte Napoleone was the biggest property deal in Europe for two years. In January it also spent €885mn on a Fifth Avenue building in New York currently let to Dolce & Gabbana and Armani.

The companies insist property purchases aid their business rather than being core to it. They still lease the majority of their retail locations globally, but competition to buy some of the most eminent locations has picked up in the past 18 months, brokers say, defying a wider real estate downturn.

“The business of a group such as ours is not a real estate business. We use fine locations around the world to place the best brands, but we have to have the best brands and find the best locations at the best price,” Arnault said at the group’s annual meeting in April.

The real estate pile-in comes in part as luxury groups have been balking at investing millions in redesigning stores and renovating buildings where they are only short-term tenants. And in part it is to secure the spots so others cannot. For 150 Champs Elysées, Brookfield had looked initially at leasing the space to a variety of competing luxury brands.

“This is about protecting prime locations. It is a defensive strategy at its core,” said Chris Gardener, managing director at real estate adviser CBRE, who works on large retail transactions. “You could call it the ‘store wars’.”

Kering has underperformed its peers in recent quarters but, with cash to spend, it has also made several big-ticket property purchases geared towards elevating its brands.

“Once a brand is making over €3bn in sales, these [kinds of locations] become indispensable,” Kering chief executive François-Henri Pinault told reporters in February. But “just because a building is available in a premium location, it doesn’t mean we’ll buy it. We will take it only if it makes sense.”

LVMH’s Champs-Élysées spree also included the acquisition of a building housing a multistorey Louis Vuitton store for a reported €770mn in 2023. The group is transforming another large property — a leased building the size of a city block currently encased in scaffolding that mimics a giant Louis Vuitton trunk — that is expected to include a Louis Vuitton-branded hotel.

“Luxury has outperformed the rest of retail, no doubt about that,” said Robert Travers, head of Emea retail at Cushman & Wakefield. “Once you get out of the top 10 streets, rents halve very quickly. There is no real estate sector that is as location-sensitive as luxury.”

Transforming the Champs-Élysées is taking time. The side streets directly off the avenue still host cheap brasseries, kebab shops and money changers. A McDonald’s restaurant is one of that group’s most profitable worldwide, according to brokers, meaning it is unlikely to leave.

But a gradual takeover of part of the avenue by some large sports brands — Nike and Lululemon have prime spots and Adidas has just opened its largest European store there — explain part of the avenue’s new allure, one that may be reinforced after Paris hosts the Olympic Games this summer. 

“It’s an artery in the city that attracts young people,” said Vincent Ascher, a partner and luxury specialist at Cushman & Wakefield in Paris, adding that luxury groups were looking to broaden their clientele too. “The avenue is famous, Instagrammable.”

However, it is still a less obvious choice for luxury groups that already draw customers to the nearby upmarket shopping streets of Avenue Montaigne or Rue du Faubourg Saint-Honoré.

Most real estate experts are sceptical that the Champs-Élysées could ever draw the most exclusive brands such as Chanel or Hermès.

“There are lot of people buying real estate,” Hermès chief executive Axel Dumas told reporters in March. “We are lucky. We like to be more offbeat. They buy a lot on Fifth Avenue. We are not on Fifth Avenue. They buy a lot on the Champs-Élysées. We are not on the Champs-Élysées.”

The growing push by LVMH coincides with a concerted effort by city authorities to redevelop the area in conjunction with the Comité, with proposals to make it leafier and more friendly for pedestrians and bikes. The city has held giant picnic events, car-free days and artistic showcases on the avenue in recent years in an effort to draw back Parisians.

Although LVMH properties have been targeted by protesters — climate and social activists Attac this year unfurled a huge “Tax the rich” banner on the giant Louis Vuitton box — the luxury group has so far largely sidestepped the planning battles that have bogged down some other redevelopment projects, such as during the construction of the Frank Gehry-designed Louis Vuitton Foundation art museum in western Paris or a rejected plan to build a Cheval Blanc hotel in Beverly Hills last year.

Emmanuel Grégoire, Paris deputy mayor in charge of urbanism and architecture, said luxury groups’ upgrades on the Champs-Élysées were welcome as they would make some buildings that had been given over to offices more accessible. 

“We discuss it all with the brands, we negotiate the building permits and we’ve asked them to open up some floors,” Grégoire said. His main concern was preserving a balance on the avenue, he added, with theatres nearby and a sporty component as well as luxury.

Still, LVMH, France’s largest company, has left nothing to chance. Jamet, friendly with Paris mayor Anne Hidalgo and a fellow member of the Socialist party, is well-connected and well-versed in officialdom, people who have worked with him said. Hidalgo has a long-standing relationship with the group, attending fashion shows and lighting Christmas decorations on the avenue with Jamet and the Comité.

LVMH declined to comment. Jamet did not respond to a request for comment.

The group’s interests sometimes serve those of the city as well. When LVMH took on the leases to construct the Louis Vuitton Foundation in a park to the west of the French capital, Paris officials were also able to nudge the company towards investing in revamping an adjacent historic amusement park.

“Luxury groups like LVMH put means into maintaining and improving a lot of places [and] buildings,” the person close to the group said. “The French state needs private investors in its heritage — even though not everyone likes that in France.”

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Future LIFE New York: LVMH reaffirms sustainability commitments, highlighting actions by Maisons in North America

· October 25, 2019

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Future life new york: lvmh reaffirms sustainability commitments, highlighting actions by maisons in north america - lvmh.

A month after the Future LIFE Paris  event, LVMH North America Chairman & CEO Anish Melwani and Sylvie Bénard, LVMH Group Senior Vice President Environment, welcomed senior executives from LVMH Maisons in New York to highlight initiatives by the Group and its Maisons based in North America to uphold the highest levels of environmental performance. At the same time, the third edition of LIFE in Stores , a program to improve the energy performance of retail spaces at LVMH stores, took place in New York from October 22-24.

LVMH has been engaged in protecting the environment for more than 27 years and has always made environmental performance a strategic growth pillar. In 2012, this commitment took on tangible form through the global LIFE (LVMH Initiatives For the Environment) program, which has been embedded in the strategic planning of LVMH’s 75 Maisons since 2015. In 2016, LVMH further strengthened this policy, defining four objectives for 2020: improve the environmental performance of all its products, apply the highest standards for sourcing, improve key environmental performance indicators for all sites, and reduce CO2 emissions.

A month after Future LIFE Paris, the event at LVMH headquarters in New York highlighted the Group’s accomplishments in four areas and presented a series of concrete goals. Senior leaders from LVMH Maisons, including Louis Vuitton, Sephora, Benefit Cosmetics, Fresh, Marc Jacobs and Colgin Cellars, presented the sustainability best practices and steps their companies have taken to meet and exceed responsible environmental standards in areas ranging from product eco-design, sourcing and waste management, to energy consumption at stores and production sites and biodiversity. Sephora US, for example, announced that all of its stores, headquarters and distribution centers are now using 100% renewable energy.

Gabriela Hearst, whose namesake brand is widely recognized as one of the leading emerging luxury fashion brands in environmental responsibility, talked about the pioneering carbon-neutral runway show for her Spring-Summer 2020 collection. Sustainable fashion experts Julie Gilhart and Cara Smyth also shared their perspectives on emerging issues and the evolution of customer expectations.

In conjunction with the agenda of presentations, students from Ivy League universities and journalists were invited to take a closer look at the LVMH Group’s environmental policy and the initiatives pursued during a “Green Journey”, including a private tour of the LIFE in Stores exhibition. Presented at LVMH headquarters in New York on October 22-24, LIFE in Stores features international exhibitors specialized in lighting solutions and lights.

The event provided a chance for LVMH to underline the central contribution to its sustainability commitments made by improved energy performance across the retail networks of its Maisons. The Green Journey also invited students and journalists to take part in workshops on environment at Marc Jacobs and Fresh, and to visit Bvlgari and Louis Vuitton stores.

Lee Ufan Arles and Guerlain launch 2nd edition of Art & Environment Prize 

Cultural Olympiad of Paris 2024: a program that bridges the arts, sports and the Olympic values spotlighting the engagement of our Maisons 

Dior presents 2025 Cruise Collection in Pertshire, Scotland 

Search lvmh.com, business groups, liste des rã©sultats.

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Louis Vuitton’s Paris HQ Could Become LVMH’s Next Hotel-Megastore Complex

• Robert Williams

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Louis Vuitton’s new exhibition space on the Seine River, as well as parts of the brand’s adjoining headquarters on Rue du Pont Neuf could eventually be transformed into a flagship store and hotel, WWD reported Tuesday citing comments by CEO Michael Burke.

The move would follow sweeping renovations and store expansions at the historic homebases of LVMH’s other top brands. Christian Dior recently combined six buildings originally acquired by the brand’s founder in the 1940s, creating a sprawling store, museum, restaurant, luxury suites and spa that opened earlier this year. In 2016, Fendi moved its offices out of the Palazzo Fendi in Rome to make room for an expanded store, hotel, and haute fourrure atelier, while American jeweller Tiffany & Co’s iconic New York flagship is currently undergoing a major renovation.

Louis Vuitton’s headquarters is just steps from La Samaritaine, a department store in which LVMH invested more than $1 billion to acquire and transform into a luxury hotel and tax-free shopping mall.

A spokesperson for the brand declined to comment.

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholder’s documentation guaranteeing BoF’s complete editorial independence.

Robert Williams is Luxury Editor at the Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

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Rauw Alejandro Pays Homage to New York at Gov Ball Headlining Set, Talks ‘New Single, New Era’ in Pre-Show Interview

"I got an album that's almost ready," the Puerto Rican superstar told Billboard ahead of his headlining debut at the genre-spanning festival.

By Isabela Raygoza

Isabela Raygoza

Associate Editor, Billboard Español

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It’s a new era for Rauw Alejandro . Fresh off the release of his first solo single since August, the disco-tinged “Touching the Sky,” and teasing an upcoming album, the Puerto Rican artist has taken center stage across the international festival circuit.

Post Malone’s Headlining Set at Gov Ball: Not Much Country, But Tons of Hits

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His connection to the crowd was palpable: “I’ve always had a special connection to this city. My dad was born in Brooklyn. It’s a meeting point for many cultures,” he said to the audience. “Many of us left our country in search of opportunities and dreams. And I feel that here you can fulfill all the dreams that you want to do in life. In my case, a dream is being fulfilled by sharing it here with all of you, a dream that I am living today, thanks to all of you who have supported me since day one.”

Gov Ball, with its iconic New York-inspired elements like a tattooed Statue of Liberty and city memorabilia, saw Rauw honor NYC in his own unique way. A subway train replica served as his stage backdrop to kick off his newest song “Touching the Sky,” setting the scene for a powerhouse dance performance that pulled from Broadway-style theater, assuring all of his superstar caliber. In a standout highlight, the performer got off the stage to sing among the tens of thousands of fest-goers.

It’s exciting to have you here in New York headlining at Gov Ball. How are you feeling about today’s performance?

I’m really excited. It’s my first time. It’s a big deal. In the last few years, there have been a lot of Latinos headlining U.S. festivals. We are here. 

Do you prepare differently to perform a headlining festival set in comparison to your own concerts or while on tour? How does the experience differ to you?

It’s different. In festivals, you share a stage with other artists, so you don’t have two or three hours to do a show. My shows are normally two and a half hours long, arena and stadium shows. But festivals, it’s like we’re united as artists. We’re sharing energy with the public. The festival starts midday until 10 p.m., so it’s like a quick teaser. Festivals are more fun, more energetic. I focus more on what people like. I just want to have a good time. My concert, I just go into my album concept, and then I try to tell a whole story about it, and promote your new album. With festivals, we use it more for promoting singles. It’s the taste before the tour. I remember my first festival, when I didn’t have an album yet six years ago. It was just promoting me as a new artist. Festivals are that opportunity. I’m headlining this festival, and I have a special surprise for the people here. My dad is from Brooklyn; I have a lot of family in New York, so there’s that special connection. And this weekend is the Puerto Rican Day parade. Puerto Rico is here.

2024 Governors Ball Festival: See The Best Photos

Dance is such a significant element of your performances. Can you share some insights into how you develop your choreography? Who are your choreographers? 

In my opinion, you are the best dancer, taking the genre’s performances to the next level .

I realized that this is where I want to be, so I started studying a little bit more. I try to get better and better with time, [incorporating] the salsa flavor. There’s been so many artists through past generations that have inspired me. I remember seeing Michael Jackson when I was a boy.

My dad has been a huge fan of Elvis Presley and James Brown. So it’s like you grew up with that style. Since I was young, all [dance] performers caught my attention. I was like, watching them [thinking], “Oh my God, I want to be like them.” I’m hyper. I cannot be on the stage [sitting still]. I need to move. 

You recently released “Touching the Sky,” your first solo single since August (“Hayami Hana”). 

Yes, new single, new era. I tried to divide my projects by eras and characters. It’s just a starting flavor. I got an album that’s almost ready. I try not to repeat albums, soundwise. In all my albums, you will always find reggaetón. Your essence will always be there. It’s different touch, perspective and musical colors. I did “Touching the Sky” a few months ago, and it feels like summer is coming. It’s that vibe. I don’t plan exactly what song is going to be [the first single]. It’s just how you feel at that moment. We’re going with a New York vibe. And I filmed in New York. It was really fun.

You channel an old dapper New York era. What were your influences?

I loved freestyle, too. On a different subject, Billboard reported in December that you left Eric Duars and that you have a new management. How has this change influenced your career direction?

I think everything is for the better. I always try to grow as an artist. I’ve been in this game for almost nine years now. I started in the music business by myself, officially in 2015. Then in 2017, I signed with them [Duars]. And now, 2024. It has been long time. You grow up, you learn. What we did together was great. Now it’s just a different vision, a different perspective. But that doesn’t have to be… it’s just business. I have a great team right now. I’m 31 years old, a grown ass man. I feel really happy at this moment of my life. I feel in control of my whole career. I know what I want to do. I have my notes. I learned. It’s just part of growing. 

Many of your oldest fans, including myself, first discovered your music on SoundCloud over five years ago. How do you think starting on such a platform influenced your music career?

SoundCloud was a huge tool for me when I started my career. I really support SoundCloud artists, and YouTube. Back in the day, it was just SoundCloud and YouTube before big platforms. I remember in the Island, everybody was down with SoundCloud, listening to this s— in SoundCloud. It was a small group. Myke Towers, Alvarito Díaz. Even Bad Bunny. All the artists back in the days, like in 2017.

Now you’re headlining so many festivals: a Coca-Cola Festival, you did Sueños [last month], you’re going to be a Baja Beach Fest headliner. That’s a big growth. 

I was seeing the old festival flyers the other day. My name was little, and now we’re headliners!

I think that’s part of life, growing and learning. We are here, and I’m just focused right now on the present and my future. All these [past] life experiences, I just use it for being a better person.

How was going to the Met Gala?

The Met Gala was fun. It was my first time. I felt like this kid in a new school. I was like, “What’s up? My name is Rauw. Hi, I’m Puerto Rican.” It was fun. We had the after parties and everything. I’ve been around fashion for the last few years. I think music and fashion always [go well] together.

Speaking of fashion, what are you wearing tonight on stage?

I work with my stylist. Shout out to Chloe and Chanel. We worked with them also for a few years. They are amazing. But you are going to see some classic Rauw, like an old salsa generation. It’s going to be really fun.

Any new tattoos?

I’m working on it. I haven’t had the time, but I want to tat my legs, my back, everything. The only thing I’m not going to do in my life, because [I promised] my grandma, was my face.

Last words? 

It’s a new Rauw, new era, new music. The album is something amazing. I always like to do my final touches in Puerto Rico. I think it’s just good luck. Puerto Rico has this magic touch that no other place has, in my opinion. The biggest artists in the Latin world, most of them are in the Island. It has something magical. If you guys want to find out, you need to go and have a visit to the Island.

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