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#4 in Best Countries Overall

Canada takes up about two-fifths of the North American continent, making it the second-largest country in the world after Russia . The country is sparsely populated, with most of its 35.5 million residents living within 125 miles of the U.S. border. Canada’s expansive wilderness to the north plays a large role in Canadian identity, as does the country’s reputation of welcoming immigrants.

GDP PC, PPP

GDP PER CAPITA, PPP

#19 in Best Countries Overall

A number of independent kingdoms united in 1492 to form the Kingdom of Spain, a cultural patchwork that continues to shape the modern nation’s dynamic identity. Spain comprises much of the Iberian Peninsula, which it shares with Portugal on the southwestern edge of Europe. It also includes the Balearic Islands in the Mediterranean Sea, the Canary Islands in the Atlantic Ocean and two enclaves in North Africa.

New Zealand

#9 in Best Countries Overall

British and Polynesian influences course through picturesque New Zealand, an island nation in the Pacific Ocean southeast of Australia . Early Maori settlers ceded sovereignty to British invaders with the Treaty of Waitangi in 1840, and European settlers flooded in. Today, 70 percent of Kiwis, a common term for the people of New Zealand after a native flightless bird, are of European descent. A sense of pride has surged among the Maori, the country’s first settlers who now account for about 14 percent, as homeland grievances become more openly addressed.

Netherlands

#13 in Best Countries Overall

Situated along the fringes of Western Europe, the Netherlands is a coastal lowland freckled with windmills characteristic of its development around the water. Three major European rivers - the Rhine, Meuse and Schelde - run through neighbors Germany  and Belgium into the nation’s busy ports.

#29 in Best Countries Overall

Jutting into the Atlantic Ocean on the edge of the Iberian Peninsula and flanked by Spain  to the east, Portugal is a nation with its gaze turned outward. Its history is steeped in discovery and exploration, beginning with early leaders that, after ousting Celtic and Moorish settlers in the 12th century, focused on building their kingdom beyond continental borders.

#5 in Best Countries Overall

The Commonwealth of Australia occupies the Australian continent. The country also includes some islands, most notably Tasmania. Indigenous people occupied the land for at least 40,000 years before the first British settlements of the 18th century.

#15 in Best Countries Overall

Italy is a south-central European country, whose boot-shaped borders extend into the Mediterranean Sea. The country’s historical cities, world-renowned cuisine and geographic beauty make it a popular destination for more than 40 million tourists each year. The nation is home to Mount Etna, Europe’s tallest and most active volcano, and houses two countries within its borders – the Vatican and San Marino.

#11 in Best Countries Overall

The Kingdom of Norway is the westernmost country in the Scandinavian peninsula , made up mostly of mountainous terrain. Nearly all of its population lives in the south, surrounding the capital, Oslo. Norway’s coastline is made up of thousands of miles of fjords, bays and island shores. The Norwegians developed a maritime culture, and were active throughout the Viking era, establishing settlements in Iceland and Greenland.

#28 in Best Countries Overall

Thailand, which translates to “land of the free,” is the only Southeast Asian nation that did not encounter European colonization. Located just above the equator, the nation is wedged into the Indochina peninsula with neighbors Myanmar , Laos and Cambodia and has an arm that extends out to Malaysia .

#20 in Best Countries Overall

Geography defines the history and culture of Nordic Finland, one of the most northern-reaching countries in the world. Bordered by Scandinavia, Russia , the Baltic Sea and the Gulf of Bothnia, Finland and its vast stretches of heavily forested open land acts as a northern gate between West and East.

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Which are the most tourist-friendly countries?

These countries are in the best position to make the most of a thriving tourism industry Image:  REUTERS/Albert Gea

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Stay up to date:, sustainable development.

In 2016, the travel and tourism industry contributed an astonishing $7.6 trillion to the global economy – that’s 10.2% of global GDP. It also generated a total of 292 million jobs, which means that 1 in 10 people work in the sector. The numbers of international arrivals are just as impressive, reaching 1.2 billion in 2016, 46 million more than in 2015.

What’s even more incredible is that these figures are expected to continue growing in the coming decade. And this has the potential to help countries generate economic growth, create jobs and enable national and regional development.

But which countries are in the best position to make the most of all these opportunities? Every two years, the World Economic Forum sets out to answer that question by ranking the travel and tourism competitiveness of 136 countries. These are the top 10 according to our latest index .

These countries have successfully created an enabling environment for travel and tourism to thrive by facilitating travel to their nation, promoting their natural and cultural heritage, and ensuring rewarding and hopefully unforgettable experience for their visitors.

Unfortunately, there is no magic bullet and no one-size fits all approach that other countries not in this top 10 list can attempt to copy. Some countries will have more difficulty growing their tourism industry as a result of their economic or geopolitical context, while others may not have been blessed with unique natural and cultural resources.

That said, this year’s report shows that many countries around the world have been able to make policy changes that have made them more competitive. And from those observations, we’ve been able to draw together four interesting points that all countries might learn from.

While historically the majority of travel was North-North, this reality is changing. Outbound travel from Africa, the Middle East and Asia-Pacific is expected to grow exponentially in the coming decade.

Developing and emerging markets are not only becoming larger source markets, but they are also improving their travel and tourism competitiveness in order to position themselves as more attractive destinations. In the 2017 edition of the Travel & Tourism Competitiveness Report , we found that 12 of the top 15 most improved countries are developing and emerging markets. This growth is here to stay. South-South tourism is on the rise, and this trend will continue as these countries improve their competitiveness and develop their travel and tourism sectors.

While isolationist and protectionist rhetoric is on the front page of the newspapers, the travel and tourism industry, unlike global trade, remains relatively unharmed to date.

Governments around the world realize that for the most part, the barriers to travel are not making people and countries safer, but are hindering economic growth, job creation and tolerance between countries. In 2016, destinations worldwide required 58% of the world’s population to obtain a visa prior to departure – a significant improvement from 2008, when 77% of the world’s population was made to apply for a traditional visa. In effect, the great majority (approximately 85%) of countries have reduced, at least partially, the burden of obtaining a tourism visa in the past two years.

To continue supporting the expected growth in international travel in the coming decades, we need to continue improving policy frameworks and innovate the way people move across international borders.

Today, digital has become a basic requirement to being competitive, even in travel and tourism. Countries not integrating technology and enhancing their connectivity will be left behind. In recent years, we have seen a significant increase in the telecommunications infrastructure across countries. And ICT readiness correlates directly to the amount of value that tourism can generate.

However, the meaning of being “ICT ready” continues to evolve rapidly, causing many organizations, companies and countries to spend time rethinking their “service delivery”, integrating constant connectivity into the experience.

At the same time, the growing number of connected citizens around the world provides a unique opportunity for customers benefit from the inclusive nature of the travel and tourism industry. In effect, the internet has become a great mechanism to enable locals and travellers to connect directly without relying on intermediaries.

Despite growing global awareness on the importance of sustainability, and the fact that real progress has been made on some fronts, many aspects of the natural environment continue to degrade, causing a serious and quantifiable impact on the tourism sector.

Data reveals that the environmental strength of a country is directly related to tourism revenue. Although this relationship is complex, and there is no evidence of direct causality, the more pristine the natural environment of a country is, the more tourists are inclined to travel there, and the more they are willing to pay to access well-preserved areas. Consequently, as the natural capital depletes, destinations lose revenue.

Read the Travel & Tourism Competitiveness Report 2017 here .

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13 Most Tourist-Friendly Places Around The World Where You Don’t Have To Worry About Being A Stranger

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The Most Tourist-Friendly Places On Earth: More Smiles Ahead

• Hospitality and tourist-friendliness are key factors to consider when choosing a travel destination. South Korea, Japan, and Greece are among the most tourist-friendly countries in the world.
• South Korea is known for its charm and hospitality, with cities like Seoul and Busan worth visiting. Japan offers a blend of cultures and polite residents, while Greece's culture of hospitality to strangers dates back to ancient times.
• Thailand, Spain, the United States, Australia, Italy, Portugal, the Philippines, Canada, New Zealand, and Iceland are also known for their tourist-friendly atmospheres, welcoming people, and diverse attractions.

Hospitality and tourist-friendliness are some of the most important things to consider before visiting a place. These factors often determine whether one will have an enjoyable experience or a regrettable one. From pedestrian-friendly cities to those who open their arms to LGBTQ+ travelers , the world is much kinder than we're made to believe.

Many destinations around the world become less appealing by not having these qualities. Some, however, have them, and it helps to know that one will not have to worry about being a stranger when visiting the best tourist-friendly destinations around the world. Out of them all, these are perhaps the most tourist-friendly countries in the world to visit as a foreigner. Pack a bag and get those tickets booked ASAP!

UPDATE: 2023/11/17 18:22 EST BY NOAH STAATS

This article has been refreshed with two new friendly countries, both in Asia, as well as expanded attractions to see in each respective place. From the East to the West, and everywhere in between, there is more happiness and kind people to meet this year!

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13 South Korea

South Korea is one of the friendlier countries/places for tourists to visit. Known for its charm and hospitality, South Korea is the birthplace of K-Pop Korean BBQ and hosts plenty of cities worth booking a hotel in. Per a Pew Research study, nearly 85% of South Koreans have a positive view of Americans and the West, making this a safe choice for travel. Although some countries may not be as welcoming to foreigners, this is not the case in South Korea. Notable cities include Seoul, Incheon, Ulsan, Busan, Gwanju, and so on.

• Top attractions in South Korea : Gyeongbokgung Palace, N Seoul Tower, National Museum of Korea, Bukchon Hanok Village, Bulguksa, Lotte World, War Memorial of Korea

Japan is yet another super-friendly Asian country for tourists, following years of smiling faces and blended cultures being allowed in its neighborhoods. With massive tourist hubs like Tokyo, Sapporo, Kyoto, Osaka, Yokohama, Nagoya, Kobe, etc. Being polite is another major part of Japanese culture, with respect between all age groups and genders, making the country even better for a wide range of visitors. Even for those who don't speak Japanese, Japan's residents are often said to be helpful to foreigners and will help them as much as possible.

• Top attractions in Japan : Fushimi Inari Taisha, Kiyomizu-dera, Shinjuku Gyoen National Garden, Imperial Palace, Kinkaku-ji, Osaka Castle

These are a few unique things you can only see and do in Japan .

The culture of hospitality to strangers is ingrained into Greek culture, which is why strangers are often treated with so much respect and care. This culture dates back to ancient times, and Greeks stay true to this as they believe the stranger could be a god in disguise looking to test them.

In addition, Greece is one of the most touristy destinations in the world, and there’s always somebody from every part of the world there, so one will never feel alone or like a total stranger.

• Top attractions in Greece: Acropolis of Athens, Delphi, Parthenon, Meteora Mountains

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10 Thailand

Millions of people visit Thailand every year , so the country's residents have seen enough tourists that they have become used to them. At any time, tourists are scattered all over the country, so no single tourist is ever alone.

This makes it feel kind of safe here, and the locals often look for ways to please visitors however they can. Thai people are also famous for being very friendly and hospitable. After all, Thailand isn't nicknamed "The Land of Smiles" for nothing.

• Top attractions in Thailand: The Grand Palace, Railay Beach, Ayutthaya, Tonsai Beach

Spain is one of the most visited countries in the world , and that's not just because of its numerous historic and natural attractions and the many vibrant Spanish cities worth visiting . The country is also popular among travelers because of its warm and friendly atmosphere.

While English is not commonly spoken in some places, the people always do their best to make tourists feel welcome and comfortable. Also, many expatriates live and work in this country, so one can easily blend into the population.

• Top attractions in Spain: La Sagrada Família, Guggenheim Museum, Plaxa Manor

8 The United States

The US welcomes everybody with open arms regardless of which part of the world they come from. It is one of the most diverse countries in the world, where people from every culture on the planet can be found.

Whether from Europe, Africa, Asia, India, Polynesia, Latin America, or Australia, everybody is welcome in the US. The country is also tourist-friendly, so one does not have to worry about being a stranger here.

• Top attractions in the US: Grand Canyon, Central Park, Hollywood, Yosemite National Park

7 Australia

The population of Australia is diverse, and the people are welcoming, so tourists will not feel like they're on their toes while visiting. Australians are generally happy and easy-going people, and they have a good sense of humor that benefits everybody.

The only challenge visitors might have in Australia is understanding the accent, but knowledge of popular Aussie slang terms and words will help them get along well. The slang is not really such a huge problem anyway.

• Top attractions in Australia: Sydney Opera House, Great Ocean Road, Fraser Island, Kakadu National Park

People in Italy have been used to foreigners for a long time; they welcome everybody with open arms. Italians are also kind and hospitable and will usually go to extra lengths to help visitors.

Whether visiting on vacation or looking to live in Italy, one will not have to worry about being a stranger in this country.

• Top attractions in Italy: Colosseum, Trevi Fountain, Uffizi Gallery Museum

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Portugal is a very beautiful, peaceful, and welcoming country. Tourists who visit will agree to the fact that the people are super friendly and always looking to help or start up a conversation. While tourists without knowledge of Portuguese might find it difficult to navigate or get things done in some places, there's usually always an English-speaking person around who's willing to help out.

Those who are fortunate enough to learn even just a little bit of Portuguese can even be adopted into a family before their vacation is over.

• Top attractions in Portugal: Torre de Belem, Geres Mountain Range, Castle of Guimaraes

4 The Philippines

The Philippines is one of the friendliest countries in the world. The locals are very helpful to everybody, especially tourists, and their smile is warm and contagious. Tourists who are lucky enough can even get shelter and a bowl of rice decorated with eggs, tomatoes, and beef tapa from local people.

There's so much to say about Filipino hospitality - it could fill up a book. It doesn't matter who one is or where one is coming from; the Philippines welcomes everybody.

• Top attractions in the Philippines: Mayon Volcano, Chocolate Hills, Batad Rice Terraces

Canada is a large and culturally diverse country filled with friendly people, from the streets to the customs office. Whether purchasing something from a shop or asking for directions, visitors to Canada will feel the warmth of Canadians at every turn.

A recent study even placed Canada at the top of a list of the most accepting countries for migrants. This is a reassuring revelation and one that will surely make visitors to the country feel more comfortable.

• Top attractions in Canada: Banff National Park, Niagara Falls, CN Tower

2 New Zealand

New Zealand, like many other Polynesian countries in the world , is a place of warmth and hospitality. Here, it's not difficult to blend into the community, as New Zealanders are generally considered to be friendly and down to earth.

Perhaps the abundant natural wonders in New Zealand have something to do with this? It's not totally certain, but it sure is one more thing visitors will enjoy in addition to the welcoming atmosphere in this beautiful country.

• Top attractions in New Zealand: Hobbiton Movie Set, Fiordland National Park, Abel Tasman National Park

Iceland has long remained at the top of the list of the tourist-friendliest countries in the world. The people here are open-minded and kind, and there's a strong sense of community. Icelandic people are also considered some of the happiest people in the world, and Iceland is one of the safest countries in the world with low crime rates.

These positive features all combine to make visitors feel welcome and safe enough to enjoy all that Iceland has to offer .

• Top attractions in Iceland: Iceland's famous Blue Lagoon , Golden Circle, Diamond Circle, Hallgrimskirkjs Church
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