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• India's travel and tourism sector poised for growth: Projected revenue to reach USD 23.72 bn by 2024

• Updated On Apr 16, 2024 at 01:37 PM IST

New York City expects 65 million visitors this year with over 3.8 lakh visitors from India

New York City is home to the world’s busiest airport system and the number one port of entry for US international travellers. New York City welcomed a total 61.8 million travellers in 2023, marking a recovery of 93 per cent of the City’s record 2019 visitation levels. New York City welcomed 336,000 India travellers – marking full recovery of the market’s pre-pandemic visitation levels.

• Published On Apr 16, 2024 at 01:36 PM IST

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India Tourism Revenue

• India's Tourism Revenue reached 3 USD bn in Dec 2023, compared with 3 USD bn in the previous month
• India's Tourism Revenue data is updated monthly, available from Jan 2001 to Dec 2023
• The data reached an all-time high of 3,211 USD mn in Dec 2019 and a record low of 9 USD mn in Apr 2020

View India's Tourism Revenue from Jan 2001 to Dec 2023 in the chart:

What was India's Tourism Revenue in Dec 2023?

India's Tourism Revenue reached 3 USD bn in Dec 2023, compared with 3 USD bn in the previous month See the table below for more data.

Tourism Revenue by Country Comparison

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India Tourism Revenues

Tourism revenues in india decreased to 58330 inr million in march from 182810 inr million in february of 2020. tourism revenues in india averaged 101558.57 inr million from 2008 until 2020, reaching an all time high of 226170.00 inr million in december of 2019 and a record low of 31530.00 inr million in may of 2008. source: department of tourism, india,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   health,   climate.

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Gulfood dubai 2023, tourism and hospitality, indian tourism and hospitality industry analysis, the tourism sector is projected to contribute us$ 250 billion to the country’s gdp by 2030, generating employment for 137 million individuals., advantage india, robust demand.

* Drawing upon world-class healthcare amenities and traditional healing practices, medical tourism and wellness retreats entice 21% of international travelers.

* The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

* International tourist arrivals are expected to reach 30.5 million by 2028.

* According to WTTC, over the next decade, India’s Travel & Tourism’s GDP is expected to grow at an average of 7.1% annually.

Attractive Opportunities

* India is geographically diverse and offers a variety of cultures that come with its own experiences, making it one of the leading countries in terms of international tourism expenditure.

* Travel and tourism are two of the largest industries in India, with a total contribution of about US$ 199.6 billion to the country’s GDP.

* The government has taken steps to boost investments in facilitate spiritual tourism with states like Uttar Pradesh developing tourist circuits and Uttarakhand and West Bengal enhancing infrastructure for pilgrims.

Policy support

* In the 2024 interim Budget, Finance Minister Ms. Nirmala Sitharaman allocated Rs. 2,449.62 crore (US$ 294.8 million) to the tourism sector, a 44.7% increase from the previous fiscal year.

* The Ministry of Tourism launched the Swadesh Darshan Scheme to develop theme-based tourist circuits, sanctioning 76 projects. Upgraded to Swadesh Darshan 2.0 (SD2.0).

* The Prime Minister, Mr. Narendra Modi inaugurates and unveils 52 tourism sector projects valued at over Rs. 1,400 crore (US$ 168.5 million) under the Swadesh Darshan and PRASHAD Scheme.

Diverse Attractions

* Airport enhancement and the spread of regional airports are opening new opportunities for business, and for drawing larger visits from tourists.

* The country’s big coastline is dotted with attractive beaches.

Tourism and Hospitality Industry Report

India is a large market for travel and tourism. It offers a diverse portfolio of niche tourism products - cruises, adventure, medical, wellness, sports, MI CE, eco-tourism, film, rural and religious tourism. India has been recognized as a destination for spiritual tourism for domestic and international tourists. In his Independence speech from Red Fort, Prime Minister Mr. Narendra Modi urged people to visit 15 domestic tourist destinations in India by 2022 to promote tourism. Pilgrimage travel in India is popular domestically and among the large Indian diaspora worldwide. The government has taken steps to boost investments in facilitate spiritual tourism with states like Uttar Pradesh developing tourist circuits and Uttarakhand and West Bengal enhancing infrastructure for pilgrims.

India ranked 34 in the Travel & Tourism Competitiveness Report 2019 published by the World Economic Forum. India is the most digitally advanced traveller nation in terms of digital tools being used for planning, booking, and experiencing a journey. India’s rising middle class and increasing disposable income have supported the growth of domestic and outbound tourism.

India has been ranked 54th in Travel and Tourism Development Index (TTDI) in 2021 published by the World Economic Forum.

According to WTTC, the contribution of India's travel and tourism sector to India's economy was worth US$ 199.6 billion in 2022.

The Indian travel and tourism industry is expected to record an annual growth at 7.1% per annum.

In WTTC’s Economic Impact 2023 report, India’s Travel and Tourism GDP contribution grew by 5.9%.

In 2021, the travel & tourism industry’s contribution to the GDP was US$ 178 billion; this is expected to reach US$ 512 billion by 2028. By 2029, it is expected to account for about 53 million jobs.

As per the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) in December 2023 were 1,070,163. FTAs during the period January-December 2023 were 9,236,108 as compared to 6,437,467 in January-December 2022.

The percentage share of Foreign Tourist Arrivals in India during December 2023 among the top 5 ports was highest at Delhi Airport (29.92%) followed by Mumbai Airport (18.46%), Haridaspur Land Check Post (7.09%), Chennai Airport (7.02%), Bengaluru Airport (6.20%). FTAs during the period January-December 2023 were 9.24 million.

The percentage share of Foreign Tourist Arrivals in India during December 2023 among the top 5 source countries was highest from UAE (22.33%), followed by Bangladesh (16.97%), UK (10.33%), Australia (8.58%) and Canada (4.15%).

In 2023, 26.52% of foreign tourists visited for Indian Diaspora which marks 9,236,108 foreigners.

Tourism is the third largest foreign exchange earner for the country. FEE during the period January-December 2023 were US$ 28.1 billion.

Domestic visitor spending increased by 20.4% in 2022, only 14.1% below 2019. International visitor spending rose by 81.9% in 2022, but still 40.4% behind 2019 numbers.

Cumulative FDI equity inflow in the Hotel and Tourism industry is US$ 17.1 billion during the period April 2000-December 2023. This constitutes 2.57% of the total FDI inflow received across sectors.

The G-20 Presidency will give India’s tourism sector an unparalleled opportunity to highlight India’s tourism offerings and share India’s tourism success stories on a global stage.

By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018.

Tourism Ministry has undertaken the ‘NamasteIndia’ Campaign for encouraging international visitors to travel to India.

In the 2024 interim Budget, Finance Minister, Ms. Nirmala Sitharaman allocated Rs. 2,449.62 crore (US$ 294.8 million) to the tourism sector, a 44.7% increase from the previous fiscal year. This marks a positive change from the 2023 Union Budget's initial allocation of Rs. 2,400 crore (US$ 288.8 million), later revised to Rs. 1,692.10 crore (US$ 203.6 million).

The Ministry of Tourism launched the Swadesh Darshan Scheme to develop theme-based tourist circuits, sanctioning 76 projects. Upgraded to Swadesh Darshan 2.0 (SD2.0), it targets sustainable tourism, selecting 57 destinations for development, with States/UTs preparing plans accordingly.

The Prime Minister Mr. Narendra Modi inaugurates and unveils 52 tourism sector projects valued at over Rs. 1,400 crore (US$ 168.5 million) under the Swadesh Darshan and PRASHAD Scheme.

Ministry of Tourism has partnered with the Quality Council of India (QCI), to assist the Hospitality Industry in their preparedness to continue operations safely and mitigate risks arising out of the COVID-19 pandemic through an initiative called SAATHI (System for Assessment, Awareness and Training for Hospitality Industry). A hotel/unit goes through the SAATHI framework and agrees to fully follow the requirements wherever applicable possible, and a self-certification is issued. Self-certified hotels/units attend webinars to clarify doubts through live interactions. If Hotel/unit desires, they may undertake a site assessment based on the SAATHI framework through QCI-accredited agencies and an assessment report with opportunities for improvement is shared with the assessed unit.

In June 2022, the Ministry of Tourism along with the Associations of Indian Universities (AIU) initiated a 12-episode webinar series under ‘Azadi Ka Amrut Mahotsav’ (AKAM) to engage and expose young minds of our country to the rich and diverse heritage of the country.

Accor, a French hospitality major will expand its India portfolio by adding nine additional hotels in the mid-scale and economy categories, bringing the total number of hotels to 54 in India.

The Medical Tourism sector is expected to increase at a CAGR of 21.1% from 2020-27.

The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

The Ministry of Tourism has approved 16 projects for over Rs. 1,300 crore (US$ 171.2 million) in India's North-East.

The Ministry of Road Transport and Highways has introduced a new scheme called ‘All India Tourist Vehicles Authorisation and Permit Rules, 2021’, in which a tourist vehicle operator can register online for All India Tourist Authorisation/Permit. This permit will be issued within 30 days of submitting the application.

The United Nations World Tourism Organisation selected Pochampally in Telangana as one of the best tourism villages in November 2021.

In March 2024, MakeMyTrip revealed a partnership with the Department of Tourism, Madhya Pradesh, and redBus to boost tourism in the region, aiming for sustainable development and positioning Madhya Pradesh as a premier destination.

In March 2024, Indian Hotels Corporation Ltd (IHCL) has announced plans to recruit approximately 2,000-2,500 employees in the fiscal year 2025. This expansion of the workforce aligns with IHCL's ambitious plans, which include a pipeline of 85 hotels.

As of February 2024, Ayodhya is anticipated to host between 50 to 100 hotels over next 3 to 4 years. The city, acclaimed as a global religious destination, is primed for substantial development, with Taj Hotels poised to establish its fourth property in the area.

In December 2023, IHCL expanded its presence in Maharashtra as it signed a hotel in Bandra, Mumbai. The Brownfield project will be branded an IHCL- SeleQtions hotel.

In December 2023, TAJ won the ‘World’s finest luxury grand palaces’ award at the ‘101 Best Executive Summit’ in Germany.

In November 2023, Indian Hotels Company (IHCL) announced the opening of Ginger Mumbai, Airport. The 371 Keys flagship Ginger hotel, strategically located near the domestic airport will introduce the brand’s lean luxe design and service philosophy of offering a vibrant, contemporary, and seamless hospitality experience to its guests.

In September 2023, Mahindra Holidays & Resorts (MHRIL) signed an MOU with the Government of Uttarakhand (UK) to invest Rs. 1,000 crore (US$ 120.16 million) and build 4-5 large marquee resorts over the next few years in Uttarakhand.

OYO estimates India to present a US$ 26 billion opportunity by 2030. To further strengthen its position in India, in October 2021, the company filed its draft red herring prospectus (DRHP) for an initial public offering (IPO) of Rs. 8,430 crore (US$ 1.2 billion) with the Securities and Exchange Board of India (SEBI).

The Government of India launched the e -Visa on November 27, 2014, and subsequently e-Tourist Visa was initially introduced for 46 countries.

The e-Tourist Visa is part of the e-Visa facility which includes an e-Business Visa, e-Conference Visa, e-Medical Visa, and e-Medical Attendant Visa.

In 2021, the Government of India announced 40,000 e-tourist visas out of 500,000 free regular visas to the tourist, to ensure a geographical spread of the incentive to important source markets globally.

In December 2019, e-visa facility was offered to around 170 countries.

The facility for e-tourist visa has been extended to passengers arriving at these ports of Mumbai, Mormugao, Mangalore, Kochi, and Chennai and immigration counters have been set up at five major ports visited by cruise ships, thus facilitating the cruise passenger arrivals at the seaports.

‘Medical Visa’ has been introduced, which can be given for specific purpose to foreign travellers coming to India for medical treatment. ‘E-Medical Visa’ has also been introduced for 166 countries.

India has invested heavily in AYUSH and is in a unique position to attract medical value travellers for a cure through AYUSH and for enhancing wellness.

India is ranked 10th out of the top 46 countries in the world in the Medical Tourism Index 2020-21 by Medical Tourism Association. The Indian medical tourism industry was estimated to be valued at US$ 7,417 million in 2022 and it is projected to surpass US$ 42,237.47 million by 2032.

Cruise tourism is one of the most vibrant and fast-growing sectors of the leisure and travel industry. The Indian government has estimated that India would emerge with a market size of 1.2 million cruise visitors by 2030-31.

Moreover, India is looking to take advantage of its 7,500 km coastline to tap the growth potential of the cruise tourism segment.

Ministry of Tourism is funding the development of cruise terminals, lighthouses, and other tourist infrastructure in several coastal locations to promote domestic and international cruise terminals at selected ports by 2023.

Ministry of Tourism has also sanctioned US$ 27.7 million for various projects towards the development of Cruise Terminals and related infrastructure in different States at the major ports under the scheme for ‘Assistance to Central Agencies for Tourism Infrastructure Development.

National strategy and roadmap for the development of rural tourism aims at prioritization of rural tourism at the national level.

This can benefit the local community economically and socially and facilitate interaction between tourists and locals for a mutually enriching experience.

India has rich natural and eco-tourism resources ranging from pristine forests, the snow-clad Himalayas, montane grasslands, golden and silver deserts, rivers, lakes, wetlands, mangroves, beaches, volcanoes and corals, housing tremendous biodiversity.

In 2021, the Ministry of Forest, Environment and Climate Change issued “Ecotourism guidelines in and around protected areas 2021” based on the key recommendations of the Tiger Task Force (2005), provisions contained in the Wildlife (Protection) Act 1972, Scheduled Tribes, and Other Forest Dwellers (Recognition of Forest Rights) Act 2006.

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States with Largest Domestic Tourist Arrivals in 2021

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How revenge tourism is boosting prospects for India’s tourism sector post Covid

Country’s tourism industry is starting to benefit from pent-up demand, leading to a surge in domestic travel.

Visitors enjoy leisure time at the Gateway of India, one of Mumbai's main tourist attractions. India’s tourism industry is projected to contribute $512bn to the country's GDP by 2028, according to a government investment agency. EPA

At Mumbai’s Gateway of India, a historic monument by the Arabian Sea, visitors jostle for a good spot to take selfies and snapshots. Most of the tourists are from other parts of the country and the scene is in stark contrast to the coronavirus lockdown of 2020, when the attraction was deserted due to strict Covid curbs.

However, with restrictions largely lifted now, India’s Covid-battered tourism industry is starting to benefit from pent-up demand. This has led to a surge in domestic trips, in a phenomenon known as “ revenge travel ” — although international tourism in the country has yet to recover fully.

“From a time when we were literally shutting down our businesses, we've seen sort of historic highs of demand rates and occupancies,” says Vibhas Prasad, director of the Leisure Hotels Group, a luxury resort chain with 27 properties in northern India.

“So, the leisure market has bounced back pretty much across the country. I think domestic tourism will remain on a strong wicket.”

India’s tourism industry contributed $178 billion, or about 5.8 per cent, to the country’s gross domestic product in 2021, according to the World Travel & Tourism Council. This will more than double to $512 billion by 2028, according to Invest India, a government investment promotion agency. The tourism sector provides about 137 million jobs.

Due to the impact of the pandemic, only 1.54 million foreign tourists arrived in India in 2021, Ministry of Tourism data shows. That compares with 10.93 million tourists in 2019. Tourists are steadily returning, though, with estimates that India received 2.1 million foreign visitors in the first six months of this year.

Domestic tourism also took a beating during the pandemic, with local tourist visits sharply declining to 677 million in 2021 compared with 2.3 billion in 2019. Although domestic visitor numbers for this year have yet to be released, industry sources point to a huge increase in tourist numbers.

“The travel industry is getting back on its feet and is witnessing a robust recovery,” says Vikas Sharma, chief executive of Encalm Hospitality, an airport hospitality company.

“People are now keen to explore new destinations and are venturing out of their homes with a vengeance."

Demand for trips within India is also being boosted by delays in securing visas to some overseas destinations and the cost of a holiday abroad surging.

“Domestic travel has increased as international travel is becoming a hassle with various restrictions and procedures,” says Chander K Baljee, chairman and managing director at Royal Orchid Hotels, which has more than 75 properties across the country.

“Many people are not travelling due to the high fares and hotel rates across Europe and other countries. Indians are now discovering the value of domestic travel. So, in my view, domestic tourism is here to stay.”

As a result of a strong demand, Royal Orchid Hotels' net profit in the second quarter to the end of September surged fivefold in the current fiscal year, according to Mr Baljee.

The company's performance is “better than pre-Covid levels and we expect it to grow further”, he says.

“We are experiencing through-the-roof bookings across the country while some of our properties are booked out for the year,” he adds.

Reflecting a spike in domestic travel, IndiaLends, an online marketplace for loans and credit cards, says that demand for travel loans has shot up 10 times in the past year and crossed pre-pandemic levels.

In a country of about 1.4 billion people, which has an expanding middle class, the domestic travel market has huge potential for much further growth in the coming years, industry experts say.

Even before the pandemic, the numbers of international tourists were widely considered to be below India's potential given the size of the country and the vast range of attractions it offers — from forts to mountains and beaches to jungles — as well as its rich culture and cuisine.

The recovery in foreign tourist arrivals in India still has a long way to go.

“Internationally, due to the geopolitical uncertainty, we currently have guests coming in from a few countries only … this foreign travel currently contributes to only 5 per cent of our overall business,” says Nikhil Kapur, co-founder and director of Atmantan Wellness Centre, a luxury resort in Mulshi, near Mumbai.

He remains hopeful these numbers will improve in the coming months, and says that demand from Indians means that the business “has crossed all our previous benchmarks” compared to before Covid.

“While inbound international travel has picked up significantly, it still hasn’t reached pre-pandemic levels,” says Haitham Mattar, managing director, India, Middle East and Africa at IHG Hotels & Resorts, one of the world's largest hotel chains, with brands including InterContinental and Holiday Inn.

In the second quarter of 2022, the group's total revenue in India exceeded 2019 levels, while occupancy levels are up 2 per cent on 2019 levels at 75 per cent, Mr Mattar says.

“Domestic travel facilitated significant business recovery [after] Covid restrictions were lifted,” he says.

“In 2020, at the peak of the pandemic, we witnessed the lowest occupancy and revenue in the history of our industry.”

However, there are promising signs for international tourism recovery in India, analysts say.

“We believe the sector is on an upswing,” says Shobit Singhal, research analyst at Anand Rathi, a Mumbai-based stock trading and advisory company.

“Rising inbound tourism and a rise in the number of government delegations and international conferences augurs well for the sector.”

During the pandemic, many hospitality companies evolved and adapted to a shift in trends, and some are continuing to reap the rewards from this.

“We found that due to extended stays such as 'workations', our guests’ needs evolved into one for a branded homestays with standardised service,” says Ramit Sethi, founder of Seclude Luxury Homestay, which has luxury home-style boutique properties in locations including Kerala, Goa and Shimla — important tourist destinations in India.

“This was an idea we were already envisioning, which got accelerated during Covid and is a trend we've witnessed that is still in play today.”

As travel picks up, India’s airline industry is buoyant too.

“After nearly two years of navigating one of the worst crises ever faced by the industry, Indian aviation has been showing signs of strong recovery from early 2022 with a consistent upswing in demand for both domestic and international travel,” a representative for Vistara told The National .

The airline, which is a joint venture between Tata Group and Singapore Airlines, said it is expanding its domestic and international routes, recently having added the city of Jaipur in the north Indian state of Rajasthan to its network.

The country's festive and wedding season in this quarter is also helping to fuel demand.

India lifted a ban on international flights on March 27. AFP

“As the peak travel season continues, passenger traffic across our network has significantly increased, majorly driven by visiting friends and relatives, and leisure travel,” a Vistara representative said.

Such trends are boosting the outlook for the South Asian country’s tourism industry.

“India’s tourism industry is now experiencing a positive increase [and] during the second quarter of this year, our bookings at Wyndham were as high as 700 per cent, compared to the number of bookings at the same time last year,” says Nikhil Sharma, regional director for Eurasia, Wyndham Hotels and Resorts.

“This positive momentum makes us hopeful.”

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Tourism & Hospitality

India ranks 6th according to wttc in terms of travel & tourism total contribution to gdp in 2022  .

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Quick links, unlock the marvels of incredible india, powerhouse of tourism and hospitality.

Tourism and Hospitality, as one of India's largest service industries, plays an extraordinary role in driving the nation's growth and prosperity. 

The Tourism and Hospitality sector is an integral part of the Make in India initiative, serving as a vital economic catalyst that fuels job creation and rapid development. 

It acts as a stimulant for the growth of multi-use infrastructure, including world-class hotels, resorts, exquisite restaurants, efficient transportation networks (aviation, roads, shipping, and railways), and state-of-the-art healthcare facilities. 

India proudly boasts a tapestry of geographical diversity, encompassing awe-inspiring world heritage sites and niche tourism offerings such as captivating cruise tourism, exhilarating adventure tourism, renowned medical tourism, and mesmerizing eco-tourism. These unique offerings have resulted in an exponential increase in tourist arrivals, opening up vast employment opportunities. 

The recently announced 2023 Union Budget has firmly placed tourism as a key sector in the spotlight. The Ministry of Tourism, in its mission mode, is dedicated to promoting the industry through active participation from all States, the convergence of Government Programs, and the establishment of impactful Public-Private Partnerships. This visionary approach will facilitate comprehensive development in at least 50 selected destinations through a challenge mode process. 

Recognizing the importance of diversity and gender empowerment, the tourism industry stands as a leading employer of women. The government proactively collaborates with industry stakeholders to create a conducive work environment that fosters equal opportunities and celebrates the contributions of female employees. 

The Ministry of Tourism has also designated the Year 2023 as the 'Visit India' year, an invitation to the world to witness the splendor and magnificence that our nation has to offer. 

Embracing a progressive outlook, India welcomes 100% Foreign Direct Investment (FDI) in the tourism industry under the automatic route.  

Additionally, 100% FDI is permitted for tourism construction projects, including the development of exquisite hotels, resorts, and unparalleled recreational facilities. 

For comprehensive details, please refer to the FDI Policy, which highlights the investment opportunities and guidelines in the tourism sector. 

India's tourism industry stands as a beacon of boundless possibilities, with its rich heritage, cultural tapestry, and captivating destinations. We invite you to embark on an extraordinary journey of investment and partnership, where your vision aligns with the immense potential India holds

Foreign Tourist Arrivals (Jan-Dec 2023)

Domestic Tourist Visits to all States/UTs (2022)

Annual Growth Rate of FTAs in India (2022)

Foreign exchange earnings (FEE) from tourism (Jan-Dec 2023)

Share of India in International Tourism Receipts (ITRs) in World

6th in terms of Travel & Tourism total contribution to GDP, WTTC (2021)

2nd in terms of Travel & Tourism Employment, WTTC (2021)

54 th  on the World Economic Forum Travel & Tourism Development Index (2022)

• FOREIGN INVESTMENT
• INDUSTRY TRENDS
• POLICIES & SCHEMES

Government of India envisions $56 Bn forex, creating around 140 Mn jobs in tourism by 2030 through inclusive growth and  particularly focusing on cruise tourism, ecotourism and adventure tourism.   

The Indian Tourism sector ranks among the fastest-growing economic sectors in the country. The industry significantly impacts employment and drives regional development, while also creating a multiplier effect on the performance of related industries.

By 2028, India's tourism and hospitality industry is projected to generate revenue of over $59 Bn. Additionally, Foreign Tourist Arrivals (FTAs) are anticipated to reach 30.5 Mn by 2028.

In light of India's G20 Presidency and the India@75 Azadi ka Amrit Mahotsav celebrations, the Ministry of Tourism has designated 2023 as the 'Visit India Year' to promote inbound travel.

The Honorable Prime Minister has envisioned a mission mode approach to develop tourism during Amrit Kaal, with a strategic roadmap for the next 25 years. The objective is to position India as the foremost travel destination globally by the time we celebrate India@100 in 2047, creating unparalleled appeal for visitors from around the world. 

Ministry of Tourism is planning to organize a Global Tourism Investors Summit along with Central Ministries and State/UT Governments to showcase opportunities for investment and trade. The event will allow global investors to explore Indian Tourism products and services.

Union Budget 2023 Highlights:

• 50 tourist destinations will be selected through challenge mode to be developed as a whole package for domestic and international tourism
• Sector-specific skilling and entrepreneurship development to be dovetailed to achieve the objectives of the ‘Dekho Apna Desh’ initiative
• Tourism infrastructure and amenities to be facilitated in border villages through the Vibrant Villages Programme
• Unity Malls to be set up in State Capitals or prominent tourist centres

GROWTH DRIVERS

Infrastructure development.

More than half of the Ministry of Tourism’s budget is channelised for funding the development of destinations, circuits, mega projects as well as rural tourism infrastructure projects.

Hotels & Accommodation

Revenue is projected at $7.66 Bn in 2023. CAGR of 8.29% between 2023-27. 61.3 Mn potential customers by 2027

Adventure Tourism

India has 70% of the Himalayas, a 7,000+ Km of coastline, ranks 10th in total area under forest cover, and is one of the three countries in the world with both hot and cold deserts.

Medical tourism

Medical tourism and wellness retreats attract 21% of international travelers, leveraging world-class healthcare facilities and traditional healing practices.

Cruise Tourism

Cruise passenger traffic expected to increase from 0.4 Mn to 4 Mn by 2032. Increase in economic potential from $110 Mn to $5.5 Bn.

Eco-Tourism

Expected to grow at 15.7% between 2019-27 & reach $4.55 Bn. India offers unique destinations, exploration of wildlife, and pristine undisturbed natural areas.

Meetings, Incentives, Conferences, and Exhibitions

The Indian MICE market has less than 1% share currently, but with initiatives such as ‘Meet in India’, National Advisory Council for Mice, India Mice Board, MICE Tourism is projected to double in next 5 years.

Entrepreneurial Opportunities

The tourism sector has 1,300+ DPIIT recognized startups.

Industrial Land Bank Portal

Gis - based map displaying available infrastructure for setting up business operations in the state., investment opportunities in tourism & hospitality.

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Frequently Asked Questions

The Ministry of Tourism is set to host the First Global Tourism Investors Summit in 2023 in collaboration with Central Ministries and State/UT Governments. 

This mega event aims to highlight investment and trade opportunities while providing a platform for international investors to discover India's diverse tourism products and services.  

Was it helpful?

Recognising the potential of rural tourism in the country, the Ministry of Tourism has identified Rural Circuit as one of the fifteen thematic circuits for development under the Swadesh Darshan Scheme and is aimed at leveraging tourism as a force multiple for revitalizing the rural economy and for giving both domestic and international tourists a glimpse of rural aspect of the country.

Further, Ministry of Tourism has formulated a Draft 'National Strategy and Roadmap for Development of Rural Tourism in India - An initiative towards Atmanirbhar Bharat', which, inter alia, focuses on generating income and jobs in rural areas and empower local communities, youth and women, fulfilling the vision of Aatmanirbhar Bharat.

The GOI has identified 78 lighthouses in the country as centres of tourism, which are in the first phase under Public Private Partnership (PPP). The identified lighthouses are in Gujarat, Maharashtra, Goa, Karnataka, Kerala, Lakshadweep, Tamil Nadu, Puducherry, Andhra Pradesh, Odisha, West Bengal and Andaman and Nicobar Islands. The GOI has kick started the ‘lighthouse tourism’ project by inviting initial qualification bids to develop eight lighthouses in the first phase, at a cost of INR 128 crore, under the public-private-partnership model for 7 lighthouses.

The goal of the revamped Swadesh Darshan 2.0 Scheme is to develop sustainable and responsible tourism destinations in the country. The scheme is aimed at 360-degree holistic development with a focus on increasing self-employment, youth skilling, private sector investments, and preserving local cultures.

The strategic objectives of the Scheme are: (i) To enhance the contribution of tourism to the local economies (ii) To create jobs including self-employment for local communities (iii) To enhance the skills of local youth in tourism and hospitality (iv) To increase private sector investment in tourism and hospitality (v) To preserve and enhance the local cultural and natural resources  

Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD) scheme focuses on developing and identifying pilgrimage sites across India for enriching the religious tourism experience. It aims to integrate pilgrimage destinations in a prioritised, planned and sustainable manner to provide a complete religious tourism experience. As on date, total number of destinations/sites identified for development under the scheme at present are 68 in 30 states/UTs.

Market Research

Annual report 2022-23 | ministry of tourism, india tourism statistics at a glance 2022, union budget 2023-24: analysis report, economic survey 2022-23, global innovation index 2022, government ministry/department.

• Indian Institute of Tourism and Travel Management
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Industry Associations

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India’s Travel Spending: ‘Fast-Growing Pools of First-Time Tourists’

Bulbul Dhawan , Skift

May 31st, 2024 at 7:48 AM EDT

Indian travelers are becoming an attractive source market, a McKinsey says. And a boom in the domestic travel market is leading to "substantial investments."

Bulbul Dhawan

India is becoming a fast-growing source of outbound tourism, according to a report by consulting firm McKinsey and Company.

The report reiterated McKinsey’s earlier projection of India becoming the fourth-largest domestic travel market in terms of spending by 2030 – it currently ranks sixth.

“They are developing fast-growing pools of first-time tourists,” the report said.

Indian travelers have reached a new peak in overseas spending . Data from India’s central bank showed that Indians spent $31.7 billion overseas in the 2023-24 financial year. About 54% of that amount was on travel, or $17 billion.

In a report released last year , Booking.com and McKinsey projected that travel spending by Indians would rise from $150 billion in 2019 to $410 billion by 2030.

Countries such as Thailand, Sri Lanka , and South Africa have eased visa requirements for Indian travelers. The UAE, Saudi Arabia, Mauritius, and Turkey are also looking at India as an important source market for tourism and are stepping up marketing activities. 

Domestic Travel Boom

Domestic travel makes up the bulk of travel spending in India, the McKinsey report said, and Indian airlines and hotels are making “substantial investments” to meet demand.

IndiGo last year placed the largest single purchase order in commercial aviation when it ordered 500 A320Neo-family jets. Air India placed orders for a total of 470 aircraft with Airbus and Boeing last year. Domestic carriers such as Akasa Air and SpiceJet are also expanding their networks within India and outside.

Meanwhile, hotel companies are ramping up their portfolios in India. The report added that the development focus has shifted from major metropolises to smaller cities .

Indian Hotels Company (IHCL) has a portfolio of over 200 operational hotels in the country, and more than 90 hotels are in its development pipeline. The company aims to open 25 hotels in the 2024-25 financial year . It has also announced its decision to revive its Gateway brand to cater to emerging markets in metros and Tier 2 and Tier 3 cities.

IHG Hotels and Resorts is planning to double its presence in India to 100 operating hotels over the next five years. 

Hilton believes that 2024 is going to be its best year yet in India, according to India country head Zubin Saxena . With 26 operational hotels in India, the company is looking to double its portfolio in the next 3 to 4 years. It is also looking at an aggressive expansion in terms of the Indian markets where it operates, including emerging Tier 2 and Tier 3 markets. 

Accor, in 2023, signed a record 11 hotels in India and opened six properties. The company plans to open nine hotels this year. However, CEO Sébastien Bazin believes that India is an untapped market , stating that the top five hotel operators in India collectively have less than 1,000 hotels.

Challenges For India

The McKinsey report studied the cities of Mumbai and Delhi to assess the potential risks that these destinations deal with in terms of tourism. 

The report noted that while Mumbai has the lowest tourism density relative to its population in the cities it studied, visitors have been experiencing “long waits for entrance to attractions and a plethora of guides and vendors competing for attention.” Road traffic is also a major issue.

Mumbai is at a risk of an overloaded infrastructure due to tourism. This could lead to a negative impact on the visitor experience in a city where the local economy depends considerably on tourism. 

On the other hand, Delhi is at a risk of having a negative visitor experience because of threat to its culture and heritage.

Skift India Report

The Skift India Report is your go-to newsletter for all news related to travel, tourism, airlines, and hospitality in India.

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Tags: air india , air travel , airlines , akasa air , hotels , india , india outbound , india travel , indian airlines , Indian Hotels Company , mckinsey and company , middle class , tourism , travel spending , Travel Trends

Photo credit: Domestic travel continues to constitute the bulk of travel spending. Incredible India

No Muziris Biennale means revenue dip for Kochi’s tourism business

KOCHI: The Kochi-Muziris Biennale has been facing troubles since the COVID-19 outbreak in 2020. Now, the situation is such that the conduct of the sixth edition of India’s largest contemporary art exhibition scheduled to be held later this year is under a cloud owing to the unavailability of a permanent venue and, above all, fund crunch. The news that the Biennale might be cancelled this year has hit the tourism industry and local businesses in Kochi, which earn handsomely during the three months of event, the hardest.

The Biennale has garnered wide acclaim since its inception in 2012 and is considered to be one of the top 10 art exhibitions in the world, indirectly contributing to Kochi’s transformation into a cultural tourism destination.

“The Biennale gave a new dimension to Kochi and is the lone exhibition in India with quality, magnitude, and global acknowledgement. It will be a huge loss to Kerala if it is not conducted,” said Jose Dominic of CGH Earth Group.

“Several tourists are planning and scheduling their visits to Kerala around the event. The Biennale also brought everyone’s attention to another asset of Kerala – its heritage,” Dominic said, adding that the old streets of Fort Kochi and Mattancherry are the lone reason why tourists visit Kochi.

“The art exhibition benefited the local community, and they began referring to it as ‘Nammude Biennale’ (Our Biennale). More than 50% of the income of the local community in Fort Kochi and Mattancherry, which includes homestays, eateries, local vendors, handicrafts, autorickshaw, taxi drivers and others, is dependent on tourism,” said Dominic.

M P Sivadathan, president of Kerala Homestay and Tourism Society (K-HATS) said, “We have been on tenterhooks post Covid. Rumours were rife that Kochi will lose Biennale. Lack of a venue was the main issue. It had been a long-pending demand that the event be allotted a permanent venue, but it did not happen.”

He said the three months of the Biennale provide a big boost to the revenue of homestays. “Participating artists mostly prefer to stay in ‘low-fare’ accommodations like homestays. Sometimes, they book the facilities for a month or more. Even after giving a discount, a homestay owner can earn around Rs 60,000,” said Sivadathan.

He said the Biennale also generates employment opportunities for locals, who, among other things, get jobs as artists’ helpers. “The Biennale was a business ecosystem and tragically, we have lost it,” Sivadathan said.

Rizwan Sheikh, who works at a souvenir shop in Fort Kochi, said the spike in tourist arrivals during the Biennale months directly benefits airlines, railways, roadways, autorickshaws, and ferries. It also helps general stores, tour operators, and clothes and souvenir shops, he said.

“The Biennale has created a unique economic zone that supports the tourism sector and brings money to the local community,” said Johann Kuruvilla, a history enthusiast who runs the Kochi Heritage Project.

Meanwhile, the Biennale’s likely cancellation has also upset the plans of the Kerala Travel Mart (KTM). “The Biennale is a huge selling point for us when it comes to promoting Kochi and Kerala. It not only projects art, but also the state’s culture and heritage. The state government needs to take proactive steps to ensure such events, which have gained global recognition, are held as per the calendar. It doesn’t happen though. Some things never change,” KTM president Jose Pradeep told TNIE.

Meanwhile, Johann Kuruvilla emphasised the need to preserve the heritage property of Aspinwall, the Biennale’s main venue. “If the property is not preserved, it will be a huge loss for the government. Tourists visit Kochi to see heritage properties. If those are not preserved, people will stop coming here, and it will affect state’s economy,” Kuruvilla said.

Sivadathan agreed. “None is bothered about the heritage sites in Kochi. The top brass in the tourism department is unaware of the historical importance of the buildings and structures in Fort Kochi. Everything is slowly fading away,” he said.

Shamseer, an autorickshaw driver in Fort Kochi, said after the pandemic, Biennale helped him improve his finances. “The last Biennale was held from December 2022 to April 2023. The four months helped me improve my financial situation as several tourists came to the city,” Shamseer said.

What’s at stake

More than 50% of the income of the local community in Fort Kochi and Mattancherry is dependednt on tourism

Biennale also generates employment opportunities for locals, who, among other things, get jobs as artists’ helpers

The spike in number of vistors benefits airlines, railways, roadways, autorickshaws, and ferries

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Indian Railway Catering & Tourism Corporation Q4 Results Live : profit rise by 1.93% YOY

Indian railway catering & tourism corporation q4 results live : revenue increased by 19.66% yoy & profit increased by 1.93% yoy.

Indian Railway Catering & Tourism Corporation Q4 Results Live : Indian Railway Catering & Tourism Corporation declared their Q4 results on 28 May, 2024. The topline increased by 19.66% & the profit increased by 1.93% YoY. As compared to the previous quarter the revenue grew by 3.26% and the profit decreased by 5.27%.

The Selling, general & administrative expenses rose by 11.45% q-o-q & increased by 22.12% Y-o-Y.

The operating income was down by 2.97% q-o-q & increased by 4.56% Y-o-Y.

The EPS is ₹ 3.48 for Q4 which increased by 7.21% Y-o-Y.

Indian Railway Catering & Tourism Corporation has delivered -2.91% return in the last 1 week, 55.44% return in last 6 months and 22.04% YTD return.

Currently the Indian Railway Catering & Tourism Corporation has a market cap of ₹ 86648 Cr and 52wk high/low of ₹ 1138.9 & ₹ 614.35 respectively.

As of 29 May, 2024 out of 5 analysts covering the company, 2 analysts have given Strong Sell rating, 2 analysts have given Hold rating &1 analyst has given Strong Buy rating.

The consensus recommendation as on 29 May, 2024 was to Hold.

Question : What is the Q4 profit/Loss as per company?

Ans : ₹284.18Cr

Question : What is Q4 revenue?

Ans : ₹1154.77Cr

Stay updated on quarterly results with our results calendar

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Kentucky tourism continues record-setting pace in 2023 with nearly $14 billion in economic impact

FILE - Tourists stand in the rotunda area of Mammoth Cave in Mammoth Cave National Park, Ky., on Aug. 3, 2011. Kentucky’s tourism industry stayed on its record-setting pace in 2023, generating an economic impact approaching $14 billion while sustaining nearly 100,000 jobs, Gov. Andy Beshear said Thursday, May 30, 2024. (AP Photo/Ed Reinke, File)

FILE - In this March 23, 2015 file photo, a 120-foot-tall replica bat fronts the Louisville Slugger Museum and Factory in Louisville, Ky. Kentucky’s tourism industry stayed on its record-setting pace in 2023, generating an economic impact approaching $14 billion while sustaining nearly 100,000 jobs, Gov. Andy Beshear said Thursday, May 30, 2024. (AP Photo/Timothy D. Easley, File)

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FRANKFORT, Ky. (AP) — Kentucky’s tourism industry stayed on its record-setting pace in 2023, generating an economic impact approaching $14 billion while sustaining nearly 100,000 jobs, Gov. Andy Beshear said Thursday.

Travelers visiting the Bluegrass State last year spent $9.7 billion as tourism continued its post-pandemic momentum as a key contributor to Kentucky’s growing economy, the Democratic governor said.

“We’re welcoming people to our new Kentucky home, one filled with opportunity and prosperity,” Beshear said during his weekly news conference. “Where we want you to come see what we have to offer, and then we want you to move your family here to be a part of it.”

The governor joined tourism leaders at Castle & Key Distillery to celebrate the second straight record-breaking year for tourism in Kentucky. In 2022, the tourism sector bounced back from the COVID-19 pandemic to generate an economic impact of nearly $13 billion and was responsible for 91,668 jobs.

Last year was even better, with the statewide tourism industry producing $13.8 billion in economic impact and the sector sustained 95,222 jobs, Beshear said. The study by Tourism Economics determined that 79.3 million travelers visited Kentucky in 2023, up 4.5% from the prior year, he said.

Kentucky’s attractions include horse farms and bourbon distilleries as well as outdoor adventure, history, arts and cultural draws. Kentucky is also home to Mammoth Cave National Park.

Bourbon tourism is flourishing, with attendance surpassing 2.5 million visitors last year along the Kentucky Bourbon Trail and the Kentucky Bourbon Trail Craft Tour, which showcases smaller distilleries. Bourbon tourists tend to spend more and stay longer compared to other attractions, the bourbon industry says.

“With distilleries now in 42 counties, bourbon tourism is resurrecting Main Streets across the commonwealth and pouring much-needed revenue into local coffers. And there’s more to come,” said Eric Gregory, president of the Kentucky Distillers’ Association.

Spirit makers have invested big sums into new or expanded visitor centers to play up the industry’s heritage and allow guests to soak in the sights and smells of bourbon-making.

Communities across Kentucky registered robust tourism numbers last year.

Beshear said tourism generated $4.2 billion of economic impact last year in Jefferson County, which includes Louisville, the state’s largest city. In Boone, Campbell and Kenton counties — just south of Cincinnati — the combined economic impact of tourism was $2.1 billion, he said. It was $1.6 billion in Fayette County, home to Lexington, the state’s second-largest city. In Warren County, tourism brought in $477 million of economic impact, and in McCracken County it generated $319 million.

State Tourism Commissioner Mike Mangeot thanked tourism officials statewide for their role in the sector’s success, along with the thousands of leisure and hospitality industry workers. The tour guides, restaurant workers, hotel desk clerks and others are “the frontline ambassadors,” he said.

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7 misconceptions that Indian tourists have about Moscow: Survey

Updated on: 16 February,2024 03:35 PM IST  |  Mumbai mid-day online correspondent |

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The survey conducted by Intourist, a company with 95 years of background in the inbound tourism market in Russia, among tourists from India who visited Moscow, asked them about their primary expectations for Moscow and the difference from their actual experience

There is a strong stereotype that pictures Russians as people who never smile but people will easily warm up to you while you are there. Photo Courtesy: Moscow Tourism

A new survey has revealed the most common myths among Indian tourists about Moscow, the Russian capital. From being cold to expensive and even locals not talking English, the survey has shown a wide variety of misconceptions. The survey conducted by Intourist, a company with 95 years of background in the inbound tourism market in Russia, among tourists from India who visited Moscow, asked them about their primary expectations for Moscow and the difference from their actual experience. The poll results were used to form a list of popular myths about Moscow, most of which were successfully debunked in the process.

“When a tourist arrives in Moscow, the first thing that comes to a foreigner’s mind is probably the Red Square, all covered in snow (and maybe a layer of red caviar on a giant piece of bread, thanks to the latest Slavic girl trend). Although it is a pretty memorable image, there’s so much more that the Russian capital can give to its visitors”, commented Aleksandr Musikhin, the general director of Intourist and inbound tourism committee head of the Association of Tour Operators of Russia (ATOR).

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Myth : Moscow is cold Reality : There are four seasons, and the summer is very warm There are four distinct seasons to fit any taste beginning April. Moscow spring is probably the loveliest of them all with its fresh air, blossoming trees and cafeteria terraces opening all over the city. Summer in the city is usually hot, with a great choice of refreshing activities: you can visit an open pool like Chaika or Luzhniki, explore any of the renovated parks with a glass of lemonade, or even spend a day at the beach of Serebryany Bor. Sure, winters in Moscow are cold, but thanks to well-adjusted heating systems both in the buildings and public transport, freezing isn’t really an option.

Myth : Moscow is too Soviet Reality : Moscow’s architecture is a beautiful eclectic mixture of nearly a thousand years of history If you take some time to look around the city, a couple of beautiful landmarks from different times will appear just around the corner. Besides Soviet architecture, there are buildings dated with 12-19 centuries along the ‘bas-reliefs’ from the art nouveau period and shining skyscrapers of the Moscow City cluster — all for aesthetic pleasure.

Myth : Moscow is one of the most expensive cities in the world Reality : There are options for a trip with any budget According to the EIU rating of 2021, Moscow didn’t even make the top 100 of the annual rich cities list. There are lots of accommodation options, eateries and shopping establishments to fit your desires and financial possibilities: from Stoleshnikov Lane with its boutiques to vast malls such as Europolis or Atrium, where the clothing stores are open side by side with fast-food restaurants, beauty salons, cinemas, playgrounds etc.

Myth : There is no decent food in Moscow, except for borscht and pelmeni Reality : Moscow is full of the high-quality restaurants with Russian and world cuisines Setting aside the fact that there’s more to the traditional Russian cuisine than you would first expect, Moscow can offer a hungry tourist a wide range of food options: there are halal and kosher, vegetarian and vegan, European and Asian restaurants all over the city. A homesick Indian tourist can also easily find an authentic eating place serving a ‘Thali’ or a ‘Dosa’ or other Indian vegetarian options.

Myth : People in Moscow are mean and unfriendly Reality : Moscovites a warm-hearted and helpful There is a strong stereotype that pictures Russians as people who never smile. Thankfully, any public place in Moscow will prove it wrong in mere seconds. Big city people may not be keen on showing emotions to strangers, yet it usually takes a short dialogue for a change of heart, and most of the people passing by will gladly show you the directions or give a helpful tip if asked.

Myth : Moscow is unsafe Reality : Crime rate in Moscow is lower than in many European tourist cities. Moscow is an extremely hi-tech city. Last year, Moscow became the leader among BRICS cities in terms of technological and spatial development. Moscow's high technological progress also means a high level of development of security systems. Moscow has a "smart city" system – outdoor CCTV cameras and a face recognition system on the streets and in the subway. According to some estimates, the crime rate in Moscow is lower than in many European tourist cities. Being in Moscow you don't have to worry about your safety.

Myth : Nobody speaks English in Moscow Reality : Young generation of Moscovites speaks English fluently Travelling nowadays is a popular hobby among millennials and Gen Z, so the majority of young Moscow residents speak fluent English. Foreign languages are taught in schools and universities, with the addition of online courses and countless apps for personal studies that help to maintain speaking skills — so be sure that you will find help when needed. And if you are not much of a people person, all navigation in Moscow public transport is dubbed in English, so you won’t even have to ask for help since the tourist infrastructure is well-developed.

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Reporting by Reuters; writing by Maxim Rodionov and Alexander Marrow; editing by Jason Neely and Sharon Singleton

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