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Sustainable Tourism in Italy: Preserving the Beauty for Future Generations

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May 18, 2024

Italy, the land of unparalleled beauty, rich history, and exquisite cuisine, has long been a magnet for travelers worldwide. However, with the rise of environmental consciousness, the concept of sustainable tourism in Italy has gained momentum, urging us to explore and enjoy destinations while preserving their natural and cultural heritage.   

In this comprehensive guide, we delve into sustainable tourism in Italy, exploring its definition, current state, green initiatives, and expert tips for traveling responsibly to places like Rome and the Vatican , Florence , Venice , and more!  

Table of Contents

Sustainable tourism definition

Sustainable tourism in Italy aims to minimize the negative impacts of travel to the many landmark sites in throughout the country. Photo credit: SK

Sustainable tourism, also known as eco-tourism or responsible tourism, aims to minimize the negative impacts of travel on the environment, culture, and economy of a destination while maximizing the benefits for local communities and ecosystems. It emphasizes principles of conservation, community involvement, and respect for local cultures.  

In recent years, sustainable tourism has garnered significant attention and importance due to several factors. One major catalyst for this shift is the growing awareness of environmental issues such as climate change, deforestation, and loss of biodiversity. As travelers become more conscious of their ecological footprint, there is a rising demand for travel experiences that align with their values of environmental stewardship and conservation.  

Additionally, there has been a growing recognition among governments, businesses, and tourism stakeholders of the need to address the negative impacts of mass tourism. Overcrowding, pollution, habitat destruction, and cultural commodification are some of the adverse effects associated with conventional tourism practices. Sustainable tourism offers an alternative model that seeks to mitigate these impacts through responsible planning, management, and consumption.  

Facts and figures about sustainable tourism in Italy

Italy is home to 55 UNESCO World Heritage Sites, including the world famous Colosseum in Rome. Photo credit: Federico Di Dio

Italy, with its diverse landscapes, cultural treasures, and historical landmarks, is a prime destination for sustainable tourism. According to the World Tourism Organization (UNWTO), Italy welcomed over 63 million international tourists in 2019, making it one of the most visited countries in the world.   

However, this influx of visitors also poses challenges in terms of environmental degradation and overtourism, which is why there has been a concerted effort by the government, local authorities and other organizations to improve sustainable tourism in Italy.  

To understand how sustainable tourism in Italy can be promoted in coming years, it’s important to be aware of what the country is like and how many visitors it receives on an annual basis:  

• Over 60% of Italy’s land is mountainous , comprising the Alps and the Apennines, which are vital ecosystems supporting biodiversity.  
• Italy boasts 55 UNESCO World Heritage Sites, including cultural landmarks like the Colosseum in Rome and natural wonders like the Amalfi Coast .  
• Tourism contributes to approximately 13% of Italy’s GDP , highlighting its significance to the national economy.  

However, the environmental impact of tourism cannot be overlooked. According to a report by the European Environment Agency , tourism accounts for around 5% of the country’s total greenhouse gas emissions, mainly due to transportation and accommodation, proving the need to step up attempts to provide more sustainable tourism in Italy.   

Sustainable tourism in Italy: How to travel in an eco-friendly way

Traveling on public transport is one of the ways you can help promote sustainable tourism in Italy. Photo credit: Marco Chilese

Traveling sustainably in Italy involves making conscious choices that minimize your carbon footprint and support local communities. Here are some tips for eco-conscious travelers:  

• Choose Eco-Friendly Accommodation: Opt for hotels, guesthouses, or agriturismi (farm stays) that have implemented sustainable practices such as energy efficiency, waste reduction, and local sourcing.  
• Use Public Transportation: Italy boasts an extensive network of trains, buses, and ferries, making it easy to explore the country without relying on private cars. Trains, in particular, are an efficient and eco-friendly way to travel between cities.  
• Embrace Slow Travel : Instead of trying to see everything in a short amount of time, slow down and immerse yourself in one region at a time. This not only reduces your carbon emissions but also allows you to experience the local culture more deeply.  
• Support Local Businesses : Dine at family-owned trattorias, shop at local markets , and participate in community-based tours to support the livelihoods of residents and reduce the environmental impact of mass tourism.  
• Reduce Waste: Carry a reusable water bottle, tote bag, and utensils to minimize single-use plastic consumption. Dispose of waste responsibly and participate in recycling programs whenever possible.  

Green initiatives in Italy

Sustainable wine tourism is just one of a number of green initiatives aimed at promoting sustainable tourism in Italy.

There are currently a number of green initiatives aimed at promoting sustainable tourism in Italy and preserving its natural and cultural heritage. Some notable examples include:  

• Italy Green Travel: This initiative encourages travelers to explore Italy’s lesser-known destinations and engage in eco-friendly activities such as hiking, biking, and wildlife watching.  
• Sustainable Wine Tourism : Many wineries across Italy such as in Rome, Venice and Florence ,  have adopted sustainable practices in vineyard management, water conservation, and energy efficiency. Visitors can enjoy wine tours that highlight these eco-friendly efforts.  
• Certified Eco-Friendly Accommodation : The Italian Touring Club (Touring Club Italiano) awards an “Ospitalità Italiana” certification to hotels and bed-and-breakfasts that meet strict sustainability criteria, including energy efficiency, waste management, and use of local products.  
• Slow Food Movement: Originating in Italy, the Slow Food movement promotes the preservation of traditional culinary practices, local ingredients, and small-scale producers. Travelers can support this movement by dining at Slow Food-approved restaurants and attending food festivals.  

Tips and advice from experts about sustainable tourism in Italy

Switching from paper vouchers to using barcodes on your mobile can have a big impact on the environment. Photo credit: Mika Baumeister

To gain insights into sustainable tourism in Italy, we consulted with experts in the field who work for Walks and have made significant efforts to make eco-friendly changes.   

One such tourism expert, Riccardo Bettella, Senior Central Ops Manager, said : “Here in Venice, we stopped printing vouchers for attractions that utilise a barcode scanner and encouraged our guides to use those vouchers through their smartphones. It was a successful changeover – even the more ‘technophobic’ guides agreed with it!  

“Our coordinators don’t print the client list any longer for “easy” coordinations – they used a special easy-to-use coordinator portal Walks has developed on their phones! That’s one small step for man, one giant leap for mankind!”  

What does Walks do to promote sustainable tourism in Italy?

Here at Walks, we promote local food and wine vendors on our tours. Photo credit: Priscilla Du Preez

Here at Walks, we are aware of our role in promoting sustainable tourism in Italy and across all the destination we operate in. As an example of what we do to promote that, here are just a few examples of what we do in terms of supporting eco-tourism:   

• Operating in small groups: The average group size of a Walks tour is about 15!  
• Employing local tour guides … who offer a real connection to the history and culture of an area.  
• Offering an alternative take on well-known attractions : Many of our tours take place outside normal hours (such as the Premium Colosseum Tour and After-hours at St. Mark’s Basilica )  
• Promoting local food and wine vendors : Our local food and wine tours and cultural experiences, like our famous pasta making classes, encourage people to go off the regular tourist trail and to try new ingredients and local produce offered by local merchants.  
• Using the latest technologies: Our offices are moving towards being paper-free workplaces – and there are other inventive ways we’re going paper-free on the ground.  
• Giving back to the community : Walks has supported local charities, restoration efforts, and sustainable travel organizations in many of our destinations. Some of these include: American Institute For Roman Culture , Equovento , Fondation Patrimoine for Notre-Dame , The Metropolitan Museum of Art , and The Victorian Alliance of San Francisco .  

In conclusion, sustainable tourism in Italy is not just a trend; it’s a commitment to preserving the country’s natural beauty, cultural heritage, and way of life for generations to come.   

By embracing responsible travel practices, supporting local initiatives, and experiencing Italy’s wonders at a slower pace , travelers can leave a positive impact on the environment and contribute to the sustainable development of this timeless destination.  

So, let’s embark on this journey together, treading lightly and leaving only footprints behind . Buon viaggio!  

by Karen Birney

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Italoblog » Travel ideas » Sustainable Travel in Italy: Eco-Friendly Tips and Destinations

Sustainable Travel in Italy: Eco-Friendly Tips and Destinations

Italy is leading in sustainable travel, preserving its cultural heritage and natural beauty while accommodating eco-conscious tourists. Options range from Tuscany’s vineyards to the Amalfi coast, promoting low-carbon tourism.

Embracing Sustainable Travel in Italy

South tyrol – trentino alto adige, maremma – tuscany, gran sasso – abruzzo, cycling holidays and walking tours, slow tourism and slow food, advancing towards a greener future: italy’s sustainable initiatives.

In recent years, Italy has been at the forefront of sustainable travel, striving to preserve its rich cultural heritage and pristine natural environments while accommodating tourists. Travellers today are more environmentally conscious than ever, and Italy offers a plethora of options for those seeking to minimise their carbon footprint while exploring the breathtaking beauty and historical wealth of the country. From the lush vineyards of Tuscany to the crystal-clear waters of the Amalfi coast , Italy is turning the tide towards sustainable tourism practices.

Exploring the Best of Green Tourism in Italy

South Tyrol – Trentino Alto Adige, with its alpine landscapes and verdant valleys, is a leader in sustainable tourism initiatives. The region’s extensive national parks and protected areas are meticulously maintained to ensure ecological balance and biodiversity conservation . The local government actively promotes green energy usage and sustainable infrastructure, making it an exemplary eco-tourism destination. Tourists can explore the Dolomites, recognised as a UNESCO World Heritage site, using environmentally friendly public transport. The area also offers eco-lodges and hotels that use renewable energy sources , providing a low-impact yet luxurious accommodation option for environmentally-aware travellers.

Reach Trento with Italo’s high-speed train

Maremma in Tuscany is a haven for green tourism , showcasing vast stretches of untouched natural beauty and a commitment to environmental preservation. The region’s approach to tourism is centred on sustainability, with numerous protected areas and initiatives aimed at conserving its rich flora and fauna.

Maremma is particularly renowned for its organic agritourism farms, where visitors can stay and participate in the cultivation and harvesting of organic produce. This immersive experience not only connects travellers with the traditional Tuscan lifestyle but also educates them on the importance of sustainable agricultural practices.

Additionally, Maremma’s eco-friendly accommodations often feature energy-efficient systems and waste reduction programs, further enhancing the area’s appeal to eco-conscious tourists.

Visit the beauties of Tuscany with Italo

Gran Sasso in Abruzzo is not just a destination, it’s an experience that encapsulates the essence of Italy’s rugged natural beauty and commitment to environmental stewardship. Dominated by the imposing Gran Sasso massif, the area includes one of Italy’s largest national parks, Parco Nazionale del Gran Sasso e Monti della Laga , which serves as a sanctuary for numerous species of wildlife and native flora. Eco-resorts here are designed to blend seamlessly with the landscape, minimising their ecological footprint while providing guests with unique opportunities to engage with nature.

The sustainable tours offered in the region emphasise education about the local ecosystem and promote conservation efforts, including guided wildlife watching, botanical hikes, and even glacial studies. These initiatives help to foster a deep connection between visitors and the natural world , encouraging the continued protection of these invaluable environments.

Experiencing Italy Through Sustainable Tours

Italy is a paradise for those who prefer slow and green tourism. Cycling holidays and walking tours are excellent ways to experience Italy at a slower pace, reduce emissions, and create minimal environmental impact. Routes through scenic areas like the rolling hills of Umbria or the coastal paths of Sicily offer immersive experiences that are both eco-friendly and enriching.

Ciclovia Vento: From Venice to Turin

The Vento Cycle Route, also known as the Venice-Turin cycle path, follows a network of cycling trails and quiet country roads, offering cyclists a leisurely journey through the Veneto and Piedmont regions. Traversing diverse landscapes, from the serene waterways of Venice to the rolling hills of Piedmont, this route showcases the beauty and diversity of northern Italy.

Travel by high-speed train from Venice to Turin

Adriatic cycle route: from trieste to puglia.

The Adriatic Cycle Route traces the coastline of the Adriatic Sea, meandering through picturesque landscapes, charming towns, and historic sites. It connects the city of Trieste to Santa Maria di Leuca and includes ten cycle paths.

The Adriatic Cycle Route is about 1300 km (807,7 mi ) long in total, crossing the regions of Friuli Venezia Giulia, Veneto, Emilia Romagna, Marche, Abruzzo, Molise, Puglia. With its gentle terrain and well-marked paths, it’s suitable for cyclists of all levels , from leisure riders to seasoned enthusiasts.

Travel from and to Trieste with Italo’s high-speed train

If you don’t want to ride them all, but start from a specific point on the Italo trains, you can take your bike with you to the city of departure.

Eco-Friendly Accommodation and Dining in Italy

The slow food movemen t, which started in Italy, champions locally sourced and organic foods, which is a staple of the Italian culinary experience . Eco-friendly accommodation in Italy enhances this concept by providing meals prepared with ingredients from the owners’ own gardens or local farms.

This approach not only supports local agriculture but also cuts down on food miles, aligning with the principles of low-impact travel.

Italy’s commitment to sustainability extends beyond travel alone. Renewable-energy hotels are emerging across the country, harnessing solar and wind power to reduce their environmental impact. Furthermore, Italy’s conservation projects protect its extensive biodiversity and cultural heritage , ensuring that they endure for future generations.

Sustainable dining in Italy is now more prevalent, with restaurants and cafes emphasising zero-waste practices and sourcing ingredients sustainably. Meanwhile, Italy’s eco-friendly transport options , including extensive cycling paths and electric public transport, make it easier for travellers to explore without contributing to pollution.

Italy’s approach to sustainable travel is not just about reducing negative impacts but is also about creating positive change. Italian eco-villages and sustainable landmarks provide insights into how communities are embracing renewable resources and sustainable living practices. These initiatives are supported by a variety of green travel guides and resources that help travellers make responsible and informed decisions.

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• 🇮🇹 Explore Italy on Foot

Sustainable Travel in Italy: How to Be a Responsible Tourist

Ever thought of enjoying the vibrant life, stunning landscapes, sublime art, and savoring delicious cuisine in Italy while treading lightly? With the rise in concern over negative tourism impact on the environment, it’s time to shift gears and explore ‘The boot’ in an eco-friendly and sustainable way. In this piece, we will delve into sustainable travel in Italy, highlighting the benefits for travelers, and how embracing green or ecotourism can be the key to preserving Italy’s charm for posterity.

Are you ready to immerse yourself in the breathtaking beauty of Italy while taking the eco-friendly route? If so, you’re in for a treat! Discover the charm of Italy’s vibrant cities, serene vineyards, and majestic landscapes while putting sustainability at the heart of your journey. Imagine wandering the historic streets of Rome with a handy map guiding your every step. Speaking of Rome, have you ever considered exploring this eternal city on foot? Trust us, it’s an enriching experience that brings you closer to Roman life and is a big step towards sustainable travel! Let us guide you along this exciting journey, but first, don’t forget to check out these handy Walking maps of Rome which will be your best companion while navigating the iconic city. So, lace up your walking shoes, fellow travelers, as we dive into the fascinating world of sustainable travel in Italy.

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What is Sustainable Tourism in Italy?

Sustainable tourism in Italy is all about an enriched travel experience that considers the local environment, culture, and community. It includes practices that foster a balanced relationship between tourism and the ecosystem. The goal is facilitating tourists to enjoy the lovely attractions, without causing undue harm to the environment. Additionally, sustainable tourism supports local economies and communities, injecting income directly into the local economy, and conserving cultural heritage.

From Tuscany’s organic wine vineyards to the renewable energy-powered hotels in South Tyrol, the real-life examples of sustainable tourism in Italy abound. For instance, the renowned Relais Villa L’Olmo, in the heart of Chianti, champions sustainable luxury with an organic olive oil production farm and accommodations with low environmental impact. You can enjoy the splendor of Tuscany while being a responsible tourist.

Exploring Rome on Foot – A Sustainable Approach

The colossal monuments, the sounds, the vibrant colours, and the distinct smells make Rome a city worth exploring on foot. Not only does this offer an intimate experience of Rome’s thriving life, but it also reduces the environmental footprint caused by vehicle emissions.

Take a physical or digital map and start wandering. From the much-visited Colosseum, Pantheon, and Vatican City to quaint alleys and bustling piazzas, Rome can be your eco-friendly playground. You might even discover gems that aren’t in guidebooks. Plus, this sustainable travel practice beats dealing with Rome’s notorious traffic congestion!

Benefits of Sustainable Travel for Travelers

Sustainable travel benefits both the destination and the traveler. One of the significant advantages it provides is an authentic experience. Travelers connect deeply with the local culture, people, and environment, resulting in a more enriching and meaningful travel story.

Sustainable tourism also allows you to discover lesser-known attractions, off the beaten path, providing an opportunity to contribute directly to local communities. Simultaneously, this ethical travel approach can lead to significant savings since local eateries and accommodations are often cheaper than their mass-tourism counterparts.

Green Tourism or Ecotourism in Italy

Ecotourism in Italy is another facet of sustainable travel focusing mainly on preserving and appreciating nature. Italy is home to a wealth of natural wonders, from the snow-capped peaks of the Dolomites to the azure seas of Sardinia—preserving them is paramount.

Italy indeed embraces ecotourism with various national parks, forests, and marine reserves offering eco-friendly accommodations and excursions. Parks like Gran Paradiso National Park offer nature-intensive experiences like wildlife spotting and environment-friendly alpine huts for accommodation, embodying the spirit of ecotourism.

Green Tourism or Ecotourism by Region in Italy: What to See and Explore

Italy is a country blessed with immense geographical diversity. Each region offers unique natural attractions and eco-friendly activities. Here’s a sustainable tour guide for nature lovers wanting to explore the green side of Italy. 

Starting from the region known as the Italian Riviera, Liguria boasts of the stunning Cinque Terre National Park, an UNESCO World Heritage site. Trekking along the centuries-old footpaths is a must-do for the stunning coastal landscapes. Remember, train travel is encouraged over cars to lessen the environmental burden. 

Tuscany is not just famous for its cities of art like Florence and Siena but also its protected natural areas. The Casentino Forest, Monte Falterona, and Campigna National Park are an ecotourist’s dream come true with walking trails, waterfalls, varieties of flora and fauna, and even monasteries!

The island of Sardinia, known for its stunning beaches, also offers ecotourism adventures. The Gennargentu National Park is home to wild horses, golden eagles, and even mouflon. Marine protected areas like the Archipelago of La Maddalena National Park are perfect for eco-friendly sailing and spotting dolphins.

The Val Grande National Park in Piedmont is the largest wilderness area in Italy. It’s a fantastic place for hiking and experiencing solitude in nature. Piedmont is also where you can visit the Sacro Monte Natural Reserve, a series of chapels in an ethereal natural setting.

The Veneto region houses the charming Dolomiti Bellunesi National Park, a paradise for hikers and nature lovers. You can trek, cycle, or bird-watch in this beautiful part of the Dolomites.

The famous Amalfi Coast in Campania hides a gem for nature lovers – the Valle delle Ferriere Nature Reserve. The cool microclimate creates a lush landscape that feels more like a tropical paradise.

Destination Sicily, you have the Vendicari Nature Reserve. This haven for birdwatchers is a critical stopover in bird migration routes. Besides birdwatching, it’s also a perfect spot for hiking and bathing in lovely crystal-clear beaches.

Abruzzo 

Abruzzo is the greenest region in Europe, with over a third of its territory assigned to national parks and nature reserves. Gran Sasso and Monti della Laga National Park and Abruzzo, Lazio, and Molise National Park are perfect for walking, hiking, cycling, wildlife watching, and even cross-country skiing in winter.

Umbria, known as the “Green Heart of Italy,” is famous for its rolling hills, majestic mountains, and scenic landscapes. The Monte Subasio Park near Assisi is a treat for hikers. The park hosts various species of wildlife, and the rich vegetation is an experience in itself.

Emilia-Romagna

This region is home to the Po Delta Park, classified UNESCO’s Biosphere Reserve. This overflowing ecosystem shelters hundreds of bird species and mounts an exceptional landscape merging earth and water. 

The Conero Regional Park in Marche offers a combination of stunning coastal views and nature trails. Its biodiversity forms a perfect setting for biking tours and bird-watching expeditions.

In Italy’s heel, you’ll find the Gargano National Park, one of Apulia’s most important green areas. It offers fantastic trekking trails, bird-watching, and opportunities to explore the fascinating sea caves along the coast.

The Pollino National Park spanning Calabria and Basilicata is Italy’s largest national park. Here, you can venture on horseback riding tours, white water rafting, or simply enjoy the magnificent views of undisrupted nature.

Trentino-Alto Adige

This region nestles two national parks – Stelvio and Adamello Brenta. Engaging in winter sports in a sustainable way is possible here with eco-friendly skiing. There are also countless trekking and mountaineering options with the added possibility of encountering rare animals like the golden eagle and Capricorn.

Valle d’Aosta 

Known for its iconic peaks including Mont Blanc, Monte Rosa, and Gran Paradiso, this region gives ample opportunity for sustainable mountain tourism. Gran Paradiso National Park is an epitome of Alpine biodiversity and eco-tourism activities.

Friuli-Venezia Giulia

Last but not least, the region celebrates nature through the Dolomiti Friulane Nature Park and Prealpi Giulie Nature Park. Here, hiking, bird-watching, plant exploration, and even star-gazing tours illuminate the Italian sky like nowhere else.

Addressing Environmental Issues in Italy

Italy, like every other country, grapples with environmental issues, with pollution and land degradation being principal concerns. The rapid urbanization, increased waste production, overuse of water resources, and tourism contribute significantly to the problem. Sustainable tourism, therefore, emerges as an important strategy to tackle these challenges, calling for responsible travel behavior from tourists and the implementation of sustainable practices within the tourism sector.

By adopting sustainable travel practices, tourists can help minimize pollution, aid in preserving natural resources, and support local economies, thereby leading to more sustainable development in tourism hotspots. This can indeed become a great stride towards resolving Italy’s environmental issues.

Sustainable travel in Italy offers an excellent alternative to conventional tourism, reducing the harmful impacts of travel and offering a more authentic experience. From using maps to explore Rome on foot to the innumerable benefits of being a green traveler, sustainable tourism is a win-win. Participating in eco-friendly activities, supporting local communities, and respecting nature during travel can make a huge difference. Let’s be responsible tourists and make every effort towards preserving the captivating allure of Italy for future generations.

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Sustainable and responsible tourism in Italy

Jo Williams

• Sustainable travel in Italy

Although the ubiquitous red tape of Italy’s political system can often slow progress, the country has made vast strides in sustainability in recent years.

It’s now easier than ever to explore Italy in a sustainable way with agrotourism, a swathe of km-zero restaurants, and sprawling cycle and walking trails that weave across the country.

Tuscany may be the home of the rural Italian escape, but avoid the crowds and head to one of Italy's other green regions to discover the myriad of opportunities for slow, meaningful travel.

Overtourism in Italy

Italy has struggled with overtourism in the past, resulting in locals calling for restrictions in some areas. After the pandemic, people are rethinking what a holiday in Italy should look like.

Skip Cinque Terre , Tuscany, Rome , Venice and Florence in summer, or maybe just do one and add other nearby lesser known spots to your itinerary.

Slow travel means staying a night or two in a small town instead of just taking a day trip, savouring fresh Italian food, and getting to know the land and the locals instead of ticking attractions off of a checklist.

Green destinations in Italy

Lake Garda has become one of the main green destinations of Italy. Visit the beaches of Gordone, hike the Ponale path, or cycle the Valle Dei Laghi trail. Travelling slowly means there’s plenty of time to take in some natural relaxation at the Colà Hot Springs, enjoy a gastronomic food tour, and taste DOP wines from the region.

Or head to the Emilia Romagna region with its 10 cycle routes (Ciclovie dei Parchi) that roll through the hills of Bologna from the Po Valley to the Apennines.

There’s also the Via Francigena, a pilgrim's path that once led from Canterbury to Rome, which guides you through 145 km of Emilia Romagna’s traditional villages and sweeping mountain passes.

Supporting local businesses and communities

Once only popular in Tuscany, Agritourism farmstay breaks are becoming more popular across Italy. Head to Umbria, Calabria, Sicily and Sardinia to stay with locals and discover enduring traditions, warm hospitality and seasonal home-grown food.

There is also a huge slow food movement in Italy, with ‘KM Zero’ restaurants available in most areas. It makes sense that this global movement has found a real foothold in Italy. Avoid the picture-on-menu tourist traps and seek out better food while supporting local communities and sustainable initiatives.

An easy way to check where food is from is to look out for denominations like DOP on products, as they show that it’s locally produced.

Choosing ethical tours and experiences

Some aspects of Italy are yet to catch up with the rest of the world especially when it comes to animal rights. Global organisations are calling for closures of Italy's five dolphinariums as conditions violate national and European laws (these are Rimini, Oltremare, Acquario di Genova, Fasanolandia and Zoomarine).

Instead, visitors can head to the Pelagos Sanctuary, a marine protected area where visitors can take boat trips to see giant fin whales, sperm whales, Risso’s, striped and bottlenose dolphins.

Sardinia is often missed on a trip to Italy, but it's home to wild landscapes and some fantastic ethical experiences like visiting Europe's last wild horses in Giara di Gesturi.

In Isili, visit archaeological sites of the Nuragic civilization to learn where Sardinia got its name the ‘Island of Giants’.

Respecting local customs and traditions

Putting a lock on a bridge, sticking gum on a wall in Verona, or scribbling some initials on the Colosseum leaves nothing but bad feelings with locals. As with anywhere, respecting the country you are visiting and leaving nothing but memories is a goal for every sustainable traveller.

In Italy, disrespecting food and religion are two ways you can easily upset the apple cart. It's important to always dress appropriately for churches and religious buildings and remain quiet while inside.

When it comes to food, try to pronounce dishes the Italian way; even if you are way off the server will appreciate the effort. Oh and never ask for ketchup!

Minimising impact on the natural environment

When hiking in Italy’s beautiful national parks it’s important to follow the local guidelines to preserve biodiversity as well as the natural beauty. For example, open fires and wild camping are often banned to reduce the risk of wildfires.

Always try to stick to the main trails to avoid damaging flora and fauna, and make sure to check whether swimming is permitted in a lake or river before jumping in.

• Further reading

Visit Italy has some fantastic sustainable itineraries for inspiration for your next trip, from the plateaus of Sardinia to the green valleys of the Trentino-Alto Adige region.

Legambiente Turismo lists hotels, restaurants and farm-stays that meet eco-friendly criteria from environmental associations in Italy.

Planning a trip to Italy? Read our Italy travel guides .

• Introduction
• Staying safe outdoors
• Green destinations
• Road safety
• Ethical tours and experiences
• Local customs and traditions
• Natural environment

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Author - Jo Williams

Jo Williams is a freelance writer with 10 years' experience working in travel and tourism. A Brit who got fed up with the 9 to 5 corporate life, she sold everything to become a full-time wanderer.

Jo has travelled to over 70 countries and worked throughout Europe for a major tour operator. She hopes to inspire you to work less and travel more.

Last Updated 14 March 2024

Sustainable Travel for Vacations in Italy

When you think of traveling to Europe, Italy is one of the top destinations that people think of. With the country’s history, culture, and delicious food, visitors head to Rome, Florence, and Venice throughout the year. However, before the recent pandemic, certain areas of Italy have had many issues with over-tourism. This has led to more ecotourism initiatives within the country, which work to preserve areas such as Cinque Terre and Venice that were previously subjected to these huge crowds.

For example, in Venice, there are now limits on the number of cruise ships each day and the size of these vessels. Ecotourism caters to tourists who wish to enjoy Italy’s beautiful scenery without disturbing the area they are traveling to. This form of sustainable travel looks after the local people and environment and is becoming more popular with those researching vacations in Italy.

About Ecotourism in Italy

Italy attracts visitors from around the world throughout the year, but some of the smaller areas in the country struggle to cope with the hordes of visitors that travel here. The local governments in many areas of the country have started initiatives to preserve the areas of concern.

For example, in 2009, the Alto Adige province began vacations in Italy which are completely eco-friendly. In the popular Siusi Alps in this province, they limited traffic during the day, and hotels are all eco-sustainable in the area, offering local food and wine. An area that is particularly impacted by over-tourism is Cinque Terre, a collection of five small villages. The government has added many initiatives and regulations here throughout the year to protect the land, including banning hiking in flip-flops and closing certain trails between the villages.

Italy Ecotourism Initiatives

Throughout the country, there are many great sustainable travel options for visitors. One example we particularly like is the alberghi diffusi , which translates to scattered hotels. These are facilities for travelers that avoid new building projects and instead offer accommodation within renovated buildings in historic villages in Italy.

The Italian Association for Responsible Tourism has created a map that offers suggestions for vacations in Italy. Whether you are looking for suitable accommodation or things to do on your trip, they’ll suggest sustainable travel alternatives around the country.

Unique Ecotours in Italy

Sustainable travel projects in Italy primarily encourage visitors to head to quieter regions of the country, such as Lombardy, Tuscany, and Emilia Romagna. Back in 2009, Sicily began an inter-regional project that offers many initiatives connecting the region. One of these was a heritage train, which traveled between natural reserves within the region. Sicily understands the benefits of green travel not only to visitors but also to the local economy.

In Tuscany, you can enjoy an environmentally-friendly vacation exploring by bike. With over 500 km of cycle paths to choose from, a local guide can take you around the area while also ensuring you don’t damage the beautiful countryside you are exploring. This is a much better option than driving or traveling by public transport and reduces your carbon footprint during your trip.

With so many ecotourism options for vacations in Italy, it’s entirely possible to travel responsibly throughout the country. Sustainable travel is continuing to increase in popularity in Italy. You’ll find that many of the smaller, previously unvisited regions are looking to welcome travelers in a more sustainable manner.

Would you like to know more about eco-friendly travel? To receive inspiration direct to your email inbox, please click  here  and subscribe to the Ecotourism World newsletter!

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Home » Blog » Sustainable tourism in Italy: discover Abruzzo

• October 15, 2020

Sustainable tourism in Italy: discover Abruzzo

Fabrizio Lucci

If travelling for you means visiting some authentic and off-the-beaten tracks, finding an escape from the daily stressful routine, getting in touch with the locals and tasting delicious zero km products, Abruzzo might be the perfect destination.

This beautiful region is hemmed between the Apennines and the Adriatic coast and located just around two hours from Rome; it’s known as the greenest region in Europe , as a third of the territory is set aside in protected areas : three National Parks (Abruzzo, Lazio and Molise National Park, Majella National Park and Gran Sasso National Park), a Regional Park (Sirente-Velino Regional Park) and 38 Nature Reserves.

People here tend to slow down and take it easy, enjoy the little things , such as admiring the landscape, getting together and spending quality time with the beloved ones. 

We strongly believe this is Abruzzo’s true soul and that’s why we are ambassadors of the slow travel and sustainable tourism as a way to preserve it: we promote the local culture as a sign of responsible travel , we are focused on preserving our way of life and we always try to involve small, family-run and passion-driven businesses in our daily activities.

What are you going to get from a slow travel experience ?

Warm hospitality of the locals

We will always introduce you to our “family and friends”, because they are part of our daily life. Some of them – and some of the other travellers – can easily become life-long friends you will never lose.  

Off the beaten tracks

Being away from the crowds and knowing our land very well means we will take care of every single detail: you will get all the attention you deserve while discovering some hidden gems . 

The gastronomic heritage

Food here is taken seriously! The Abruzzese cuisine is deeply influenced by the region’s location and multifaceted sou l . You will have the opportunity to taste local products – things produced, sold and eaten locally such as extra-virgin olive oil, tomato sauce, olives, wine, and cheese.

Local foods means also brodetto alla vastese , a soup packed with fish fresh from the Adriatic and simmered in a tomato broth, arrosticini (traditional sheep skewers) cooked over an open grill, ventricina del vastese , an award-winning pork salami flavored with fennel and dried red (sweet or spicy) pepper, spaghetti (or maccheroni) alla chitarra , and many others .

Everything can be accompanied by a great white, rosè or red local wine, and every meal should end with an ammazzacaffè , such as the local ratafia , a blend of Montepulciano d’Abruzzo and dark cherries (fruits or leaves) locally known as “visciole“. 

Green and breathtaking views

Abruzzo has 75% of the flora and fauna species in Europe , three National Parks and tons of nature reserves. You will find the Apennine ski slopes on the west side and the blue waters of the Adriatic Sea on the east coast: you could ski while admiring the sea, or enjoy a perfect sunset on the beach while looking at the snowy mountains.

There are many opportunities to do outdoor activities , from hiking to skiing, and also cycling or walking on the ex-railway that has been transformed into an amazing trail right above the sea.

Enchanted medieval villages

Walking through the tiny streets of the medieval towns will make you feel like going back in time . All of them have a rich cultural history and still hold on very strong traditions. 

Abruzzo is home to the highest mountain fort in Italy (1,500 meters/4,921 feet above sea level), Rocca Calascio , to some of the most beautiful towns such as Scanno and Santo Stefano di Sessanio , and a breathtaking “Castle in the sky”, Roccascalegna .

The ancient Vasto

We must dedicate a separate paragraph for our beloved base Vasto , a hilltop a ncient Roman town overlooking the Adriatic sea . The old centre is a lovely medieval spot with beautiful buildings dating from the 15th century. You will fall in love with the Loggia Amblingh , a panoramic walk from which you can admire the blue gulf, and when the sky is clear you can also spot the Tremiti islands and Gargano promontory in Puglia. Vasto is also known for some great beaches and the nature reserve of Punta Aderci .

The Trabocchi coast

We will also make sure you will go home after having experienced a unique lunch or fisdhing experience on a Trabocco, an old fishing net structure that is typical of the area and gives the name to the Trabocchi coast, a 70-kilometer (43,5 miles) coast that stretches from Ortona to San Salvo in the province of Chieti. Some of them are still managed by generations of fishermen who converted them into restaurants.

Our idea of sustainable tourism means getting the best out of all of this, making sure these “secrets” become unforgettable experiences and help local places in the area survive. We want to preserve our way of life and teach the future generations the importance of taking care of our resources and getting a deep awareness of our lands : we want to make them passionate about what we do during these tours and experiences, with the hope to foster the desire to work in this field one day, welcoming and supporting travelers from all over the world. We also want to sustain the local economy, which also means visiting local artisans and boutique shops and giving them the opportunity to get better known globally. 

Ready to experience Abruzzo with us?

Get in touch today for more information about our region, we will help you understand what are the best options for your dream vacation! 

And if you’re not quite ready to make an inquiry, sign up for our free email course to learn everything you need to know about planning a tour of Abruzzo, Puglia or Emilia Romagna.

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Ecotourism and sustainable tourism in Italy

As citizens, communities and countries around the world are becoming more and more aware of their environments, we as a global community are seeing more responses and efforts that recognise that we want and need to take better care of our planet. Most, if not all, aspects of life have an effect on the well-being of our environment, many industries, public and private, are now trying to reduce the damage that we leave on our planet. From improved infrastructures such as the expansion of recycling-bin systems to the ever-growing availability of electric cars. Every industry has their chance to make a difference, and that definitely doesn’t exclude the tourism industry. Ecotourism is the tourism industry’s response to being responsible for the planet with live on and the communities we live with. According to The International Ecotourism Society (TIES), the definition of ecotourism is “responsible travel to natural areas that conserves the environment and sustains the well-being of the local people” and this branch of tourism has hopes of “ mainstreaming sustainability ”

Ecotourism and sustainability in Italy?

Ecotourism aims to create positive changes in the world, especially those based around contributing to environmental, social, cultural and economic aspects of destinations and local communities. It further aims to protect the natural and cultural heritage of locations. Considering that, Italy has 54 UNESCO heritage sites , the most in the world, it seems as if ecotourism is needed in the country to preserve these locations for future generations. Ecobnb , an online travel community for sustainable tourism, explains some of the benefits that Italy has seen through sustainable and ecotourism. Firstly, economic advantages have been seen in Italy through sustainable tourism which has provided a boom in job opportunities in the country. Whereby locals have been able to work in customer service, in hotels or simply help with transport, working with taxi companies. But it’s not only economic advantages. Culturally, there has been work behind supporting the development and ultimately the preservation of tradition customs in the country. This not only helps these communities with funding for their cultural activities, but it protects them for future tourists, making them more sustainable. Finally, the social benefits of sustainable tourism. Through this revenue from tourism in the country, there has been an increase in the infrastructure, from renovated roads to improved sewage systems. This has, as a result, improved the quality of life in the country and only made it a more attractive place for tourists to visit. Ecobnb’s article sums up by stating that through sustainable tourism in the country it has seen quality growth that has allowed its heritage sites to remain pristine and well-preserved.

Top ecotourism stops in Italy?

One great example of ecotourism in Italy, is based in the already famous tourist destination of Cinque Terre in Liguria. Project Cinque Terre holds a “sustainable initiative” wherein tourists go to the beautiful location to learn about the impact of tourism on small towns like Cinque Terre. There are also activities such as helping locals build stone walls for the towns to help preservation their scenic homes. Moving just north of Liguria to the region piedmont there is a different and more luxurious end of sustainable tourism aiming to preserve a “slow food” culture in opposition to fast food. Vistaterra , a company dedicated to providing sustainable tourism with nature, cuisine and historic heritage at its heart, opened its resort last year. They provide luxury rooms for their visitors and they back the slow food movement, protecting traditional and regional cuisine, while working with local providers and businesses. At the other end of Italy, there is a similar story in Sicily. As Frommers calls it, there is a renaissance of eco and sustainable tourism in Sicily. The same local farming methods in the area have existed for centuries and now these farmers want to open the lands for tourist to understand and experience their ways of living off the rich land. There has also been many initiatives in the area dedicate to protecting the Sicilian marine life. Finally, a small story of a married couple in Tuscany which shows that this trend of ecotourism in Italy has really spread wide and far. Sadio and Donatella, a couple that combined their loves of animals and nature into a country house stay in Chianti, offer the lucky visitors that come, to take relaxing horseback rides through uncontaminated Tuscan countryside treks.

In conclusion to everything above, it seems that this relatively new and powerful trend in tourism fits perfectly with the FYI’s Mission to make every citizen of the world associate Italy with passion, culture, art, nature, food and wine.

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Last updated on March 20th, 2023 at 11:42 am

A re you curious about how you can make your next trip to Rome more sustainable? Well, then read on for plenty of local sustainable travel tips for an eco-friendly itinerary in Rome!

Rome, Italy, also known as the Eternal City, sits at the top of the must-see list for many would-be travelers. However, some eco-conscious global trekkers might be wondering what the city is doing to curb its impacts on the environment.

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Eco Accommodation

• Rome Food Policy Project: Rome is joining the global fight against food waste. The project began in 2021 and encourages food system operators, from bakeries, butchers, supermarkets, and restaurants to donate surplus food to organizations that distribute meals to the homeless in the city.
• Sustainable Urban Mobility Plan: The city is hard at work addressing its mobility issues. Due to its unreliable public transportation systems the city is notorious for excess use of personal vehicles, leading to high levels of local pollution. However, Rome has lofty plans for improving mobility and reducing environmental impacts. By 2024, the city will   ban diesel vehicles from the city center and is in the process of constructing over 150km of bike lanes.
• Participatory Urban Garden Project: Fun fact: Rome has the widest urban agriculture area in Europe! To promote more resilient urban and peri-urban agriculture in the city, the URBACT project was started to fight social exclusion, poverty, and promote soil recovery in Rome’s green areas by teaching locals to use permaculture farming techniques.

Getting Around Rome: Green Transportation

Ask any Roman walking on the street what they think of the mezzi pubblici , they will scoff and shake their heads. Plagued by decades of disappointing reliability, Rome’s public transport is the bane of many motorless citizens. However, with the recent changes being made, the future of Rome’s urban mobility looks very green!

Electric Scooters and Bikes

In the midst of the 2020 Covid Pandemic, the public’s need for a safer form of transportation to avoid Covid caused an explosion of electric scooter and bicycle companies to pop up in Rome. Today, you can hop on a red Jump bike for €0.20/minute, a Helbiz bike for €0.07/minute, or take a scooter from Lime, Dott, or Wind for between €0.19-.25/minute.

Take one of these eco wheels for a spin on the new bike lanes along the Tevere River!

Public Transport

Though it is limited to only three lines, Rome’s metro system is impressively regular. Trains come every five minutes and can get you from top to tail in 20-30 minutes, where driving that distance would take over an hour.

Kill two birds with one stone while touring Rome! Experience the metro and learn some history and visit the “metro museum” in San Giovanni .

As for other forms of public transport, I recommend the trams. Though not as reliable as the metro, they’re a fun and quick way to get around. To experience some of Rome’s more modern history, catch one of the old trams on line 19 that go to Villa Borghese.

Lastly, to avoid creating waste with paper tickets, I recommend you use TicketAppy . Scan your QR code at end-cap metro terminals or just show the public transportations officers if they board your bus or tram to check tickets.

Walkability

You’ll be doing a lot of walking in Rome. Lucky for you, all the greatest sites in the city are well within walking distance. To stay hydrated, don’t forget your reusable water bottle at the hostel! Rome has free water fountains, called nasoni (for their nose-like appearance), all around the city. The fountains are fed by freshwater springs from outside the city so it’s very cold and tastes great. Better than any bottled water you can buy.

Travel Rome Off-Season

While most travelers are drawn to Italy in the summer for its beautiful weather and breathtaking views, travel during this season can be stressful, crowded, expensive, and uncomfortably hot. Traveling to Italy in the off-season can be a great way to avoid seasonal price spikes and contribute to a more steady stream of income for the tourism industry.

August should be avoided anyway since most Italians leave the city during this month. So when in Rome, do as the Romans do! Visit in the off-season instead.

Spring is one of the best times to visit Rome. The trees and flowers are blooming and the city feels vibrant and alive after enduring the cold and dreary winter. Prices will still be low as the weather can be a bit unpredictable at this time of year.

While Rome doesn’t experience the traditional four seasons, we do get a small window in autumn where the weather begins to chill and the leaves start to turn pretty colors. This is also the time of year for roasted chestnuts, which you’ll find street vendors cooking around random areas of the city.

If you’re looking for a beautiful place to spend the holidays in Europe, Rome is the place to go. While you won’t have a white Christmas in the capital (the photo above was taken on a rare snow day in 2018), Via del Corso, the main street of Rome, is decked out with lights for the holidays, and every year the city places a gigantic Christmas tree in Piazza Venezia. With the large marble Altare di Patria as the backdrop, it’s quite the view!

Rome’s Urban Green Spaces

One of the best things to do in Rome, besides visiting ancient monuments, is to spend some time wandering around the amazing parks and urban green spaces.

Villa Borghese Gardens

Take an afternoon to visit the most famous and well-visited of Rome’s parks, the Villa Borghese Gardens. Wander the park and visit the many little temples, fountains, and monuments as well as the Borghese Gallery and Museum, which houses some of the world’s most spectacular statues and art pieces.

Parco della Caffarella / Parco dell’Appia Antica

The park is so big it has not one but two names. Caffarella Park is a massive urban green space that spans 190 hectares and is used for a variety of outdoor activities including horseback riding, bicycling, yoga classes, and nature walks.

Villa Doria Pamphili

Want to feel like a Roman royal? Visit the Villa Doria Pamphili park, the former estate of ancient Roman nobles. Today the park is a beautifully landscaped green space, perfect for an afternoon picnic.

Roman Culture & History

Rome is considered an icon of Western culture. Luckily, Italians love to share their culture and Rome offers many activities for foreigners to learn about the local way of life and the city’s history.

Public Holidays & Events

One of the many interesting things about living in Italy is learning just how many minor holidays, in addition to the major holidays, Italians celebrate. If you’re lucky enough to be in Rome on one of these days you might even catch the Frecce Tricolori , the national acrobatic flying team. Check out this list of public holidays in Italy as well as 13 of the best events in Rome coming up in 2022.

You could spend years living in Rome and never run out of museums and archaeological sites to see. So to make it easier on you, here’s a shortlist:

• Colosseum – Roman Forum – Palatine Hill : If you didn’t go see the Colosseum, did you really go to Rome? This incredible trio of historical/archeological sites are a must-see on your first trip to the Eternal City.

• Museo di Roma : This museum exhibits an amazing collection of art essential to the story of Rome’s history and culture.
• Borghese Gallery and Museum : The Borghese Gallery and Museum houses some of Italy’s most famous and historically significant artwork and artists. Not only do you get to see some amazing art, but the building itself is a beauty to appreciate, too.

Local Life Off the Beaten Path

If you want to avoid paying high prices for mediocre food in the more touristy areas, or you just want to say you saw some unique corners of Rome, I definitely recommend a visit to the following neighborhoods.

• San Lorenzo: a little on the grungy side but chock full of unique character and incredible up-and-coming artists, and artisanal bars and eateries. Here’s a list of where to go for the best food in San Lorenzo (and Rome!).
• Quartiere Coppedè: Once you enter Quartiere Coppedde, you’ll feel like you’ve stepped into a weird Roman-Bavarian fairytale. It even has an entry in the Atlas Obscura !

• Ostiense: If you’re looking for a break from pizza and pasta, Ostiense is the place to go. This area is dominated by Asian restaurants as well as some super hip and trendy bars.

Hire a Local Guide

Another great way to engage in cultural education is by booking activities with a local guide. Meeting local guides in Rome and seeing the city through their eyes is a great way to embrace sustainable travel in Rome.  If you want a hassle-free way to find a local guide, check out the platform Withlocals. Withlocals is an easy way to find and book experiences with local guides. Rome has a great network of local guides excited to share their city with you. The best part is they are a B Corp and have a strong passion and commitment to sustainability!

One of the most fun and most sustainable ways to experience Rome like a Roman… is to go shopping!

Farmers Markets

The quintessential Italian experience, food shopping. Throughout Rome, you will find huge food markets that are a combination of indoor/outdoor wet markets. The best of these markets in Rome also happens to be the most sustainable: Campagna Amica . This market brings produce straight from farms in and around the city of Rome. The goods are sold at fair prices for farmers. Booths here also sell food products like fresh pasta, cured meats, cheese, jams, sauces, and even wine and olive oil!

Clothes Shopping

Stick to window shopping Via del Corso’s fast fashion stores. Rome has hundreds of little boutique shops where owners either hand make clothes or source items made in Italy. There are also tons of new shops popping up that are making vegan leather goods or creating clothes and other goods from RE(f)use !

Shopping Secondhand

The city of Rome has a number of places, small and large, where you can shop for secondhand or vintage clothing and other items. For a cheaper but more chaotic experience, check out Porta Portese (only on Sundays).

For more high-end options check out the MercatoMonti Urban Market which sells artisanal jewelry and clothing as well as high-end secondhand clothing. Monti also has tons of small vintage and secondhand clothing stores. My favorites are Fabrica and King Size Vintage !

Eating Green in Rome

In Rome, you will not just be eating more greens, but eating more sustainably, too. Many restaurants outside of tourist areas get their ingredients from local farms and food producers. There has also been an explosion of restaurants specializing in vegetarian and vegan cuisine, unheard of in the city just a decade ago.

Check out eateries like 100% Bio or Rumi Bottega Organica , which sells some great vegan desserts and organic products.

Sustainable Itinerary for Rome

Rome is one of those cities where you could spend three days and feel like you’ve been there a lifetime. This is not a rag on the city but rather a testament to how incredibly dense the city is with places to see and things to do!

While it’s generally good to aim for between 3-4 days in the capital, do consider extending your trip if you can and visit some of the areas surrounding Rome.

A good way to approach your travels to Rome is to check off the “big stuff” on Day 1 so you have more time to relax and enjoy the rest of your time in the city.

On day one, hit the big sites in the city center: you can see the Pantheon, the Trevi Fountain, Piazza Navona, and Campo de Fiori without even breaking a sweat. Get a spot of lunch in one of the piazzas and then take a walk down the Tevere river towards Trastevere.

Here you can meander the rest of the evening, soaking in the little neighborhood where it feels like you’re stepping back in time. Get dinner at Tonnarello for an amazing Cacio e Pepe and then walk next door to Piazza di Santa Maria Trastevere where you can find Romans and tourists alike enjoying a nice evening out.

Depending on what you’re more interested in, I would take day two to either:

• Visit the Vatican Museums and St. Peter’s basilica, explore the nearby Prati neighborhood, and visit Castel Sant’Angelo. Stop by Neve di Latte for a great cup or cone of gelato!
• Spend the day walking, biking, rollerblading, scootering, etc. around Villa Borghese. After you’re done with your walk, there’s a great pizza and pasta place called Al Forno della Soffita that can satisfy all your carbohydrate desires.

Use Day 3 to finally see the Colosseum. To be honest, you don’t need to even go inside the Colosseum, it’s really just as incredible from the outside. To get the best view, go to this bridge which offers the most optimal angle for photographs! Take the rest of the day to explore Monti and all its little vintage and second-hand shops, you will not be disappointed by the food in the area either, try Ce Stamo a Pensà .

Then, have a little rest at your accommodation if you need it and gear up for a fun night. Hop on the 3 tram or the green line metro and go to San Lorenzo to explore this quirky area and experience the unique nightlife.

If you want to go somewhere in Rome that’s truly unique, hop on the metro’s blue line and head south towards the EUR district in Rome . This district is considered Rome’s financial area but feels almost otherworldly. Its bold modern architecture, influenced by fascist ideology, is a complete 180 from Rome’s city center. The best way to explore this area is to wander around and google monuments, features, and buildings you find along the way.

When you head back to the city, take the same metro line and make a stop in Ostiense for some sushi at Issho Sushi Amazoniko , then head over to Taba Beat Ostiense for a coffee and admire the smog-eating mural .

Make sure to share and save this in-depth sustainable travel guide to Rome. Explore Rome with this eco-friendly itinerary for an authentic cultural experience that reduces your footprint. What was something you learned that you are excited to implement on your next trip to Rome? Let me know in the comments. Let’s get curious about reducing your impact and saving travel in Rome, Italy.

Thanks to Rome local, Lexi from Crossing Oceans for this awesome sustainable travel guide to Rome, Italy. Make sure you head over to her blog and check out her slow travel content.

Eco Hotels in Rome

Before you go, if you’re looking for an environmentally-conscious place to lay your head at night, consider these sustainable hotel options in Rome.

High-End Hotels

• Bio Hotel Raphaël is definitely a splurge, but their commitment to sustainability and great location makes them the best option for those with a bigger budget. The hotel serves seasonal, vegetarian, and organic food, they are locally owned and have a standing commitment to maintaining the building in an eco-friendly manner.
• Hotel Palazzo Manfredi is part of the small luxury hotels in the world. This family-owned local hotel has stunning views of the Colosseum. Housed in a building oozing with Roman history this is a great place for luxurious cultural connection.

Mid-Range Hotel

• Seven is a colorful boutique hotel. They have bike rentals and use renewable energy! Great location, highly-rated, and sustainable – win-win-win!

Budget-Friendly Hotels

• Magic Guest House invests revenues back into the local community, works with local tour guides, and displays local art.
• Relais Roma Centro ask your front desk and they will share information about local environmental issues, tourist etiquette and they’ve ditched single-use plastics.

Remember to always look for Booking.com’s sustainable property award.

Booking.com

About the Author: Lexi Kassler

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10 comments.

Thank you so much for sharing these great insights. I enjoyed reading it.

I loved Rome. Also found that getting around was fairly doable. Walking was always an option, though not my girls’ favorite thing to do.

Great post, and your photos are so beautiful! I loved Rome when I visited a few years ago, and reading your post has made me want to go back.

I can’t wait to visit Rome & your tips for a more sustainable trip are very welcome. I’ll save this for later!

Great to see that Rome is really taking some positive steps towards the green movement. Loved reading about the urban green zones and gardens strewn all around this beautiful city, and I hope that this is something Rome can inspire other cities to think more seriously about. Thank you for this thoughtful post!

I have been to Rome a long time ago and would like to visit as an adult. I love your itinerary and all the things you have suggested. I love exploring the parks markets of places I visit. I always find that it’s a way of forgetting all things touristy.

Electric Scooters and Bikes are such a good alternative. Cycling, in general, is another option to slow travel. I prefer public transport during my travels as well. I didn’t know Rome receives snowfall too.

Thank you for this awesome post. Rome is undoubtedly a BEAUTIFUL, and thereby popular, place to visit. Sustainability, therefore, is particularly important. Walking is always my favorite way to explore Rome. I like your recommendation of visiting in the Spring.

I’ve never been to Rome but this guide has all the details I need to plan my trip! It’s good to learn the differences between the seasons and I think I would love to visit during Spring even if the weather turns out a bit unpredictable. Great guide!

This is a beautiful Itinerary, ad one I will be adding to our next trip to Italy, as much as the coast is lovely…the mountains call home for me…thank you for sharing…

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Italy: 25 Green Hotels for Unique Experiences

Italy is renowned for its beauty, gems and hidden spots. We collected for you 25 of the most astonishing green hotels . Your next holiday will be unique!

1. Sleeping in a Real Igloo, in South Tyrol – Alto Adige

Have you ever dreamed about sleeping in an Igloo? Now you can! Rifugio Bella Vista is located among the peaks of the northern Italy Alps . This mountain hut is an incredible green hotel. Moreover, it proposes the highest sauna in Europe. 2845 meters of altitude! What are you waiting for? Go check it!

2. Spend the Night in a Wine-Barrel Hotel Room, in Marche Countryside

If you are looking for lots of relaxation , then give Farmhouse Coroncina a try. The magical nature is not the key point of the structure. Its most noteworthy part is something unheard before . Try to sleep in a cask for a unique break!

3. The Yurta Hotel in Piedmont

Do you want to live nature at its fullest? visit Valchiusella and its unique holidays. Stay in an original Yurta ! Have you ever heard about it? The Yurta is the typical house of nomads from Mongolia, which became part of UNESCO heritage . They are practical and fascinating to live in!

4. The Luxury Tent in Tuscany

Sant’Egle Eco Bio Resort is the ideal destination for nature lovers and zero impact holidays addicted. Their tents are magical, luxurious and fully furnished. Although careful not to miss any comfort , they are respectful both of the environment and Tuscany lands. With the local organic food and the amazing landscapes, it’s one of the best green hotels in Italy.

5. A Room Under the Stars, in Abruzzo

For those seeking an emotional eco-tourism experience, Agriturismo Laperegina has just the thing for you. Amidst the scents of Abruzzo’s gardens and nature, you’ll find a beautiful Room Under the Stars. Beyond the comforts of a real home, it offers a mesmerizing view of the starry sky through its transparent ceiling, plus the opportunity to enjoy fresh produce from the farm itself!

6. Unusual Green Hotel and Farm among Alpacas

Searching for something different? Alpaca Country House is right for you! Well, the name says it all. This is a renewed cottage , which has been turned into a splendid farmhouse. Its peculiar feature? I think you guessed it… yes, not only olive trees surround the area, but also herds of Alpacas ! Hence, a unique experience in Italy.

7. Sleeping in an Ancient Stone Village, in Sardinia

Sardinna Antiga is not only accommodation, but it is also an entire village . A renewed town turned eco-friendly. New life was given to the old houses of the shepherds who once lived there. The so-called “ pinnatu ”. A result is a charming place. Try your detox holiday far away from technology and worries, or just an out of the box vacation.

8. The Green Hotel in an Enchanting Castle, in Umbria

Are you fond of history and medieval times ? Torre della Botonta will be your next holiday goal. This green hotel unfolds throughout the whole Castle San Giovanni della Botonta, in the charming Umbria . An interplay of ancient and contemporary and of nature and history will amaze you for sure.

9. Sleeping under the stars, in Tuscany

Nothing compares to the  Tuscany countryside. Especially seen from an eco-friendly and organic farmhouse. Or rather, Glamping Il Sole can do better! Thanks to the transparent ceiling you can admire the starring night from your bed.

10. The Trulli Hotel in Alberobello

Dieci Porte is your destination if you want something new! This village fully consists of Trulli , a typical housing of southern Italy . The village is surrounded by the magnificent countryside around Alberobello. As a result, this green hotel is one of a kind!

11. The Eco-friendly Resort in Cilento

Between the historical Paestum and the sea in the Cilento area , you will find Resort Il Cannito . What differs this B&B from the others? Its bio-architecture is all one with the splendid surroundings. This happens because it mixes a wise interweaving of modernism and older times. Contemporary spaces embrace the all-round nature. What to expect? A vacation, of luxury, in the lush vegetation.

12. Reviving an Abruzzo’s Ghost Town with an Unusual Green Hotel

For those who believe that holiday rhymes with discovery, the medieval town which welcomes Sextantio is a paradise for you. Here you can go back in time, in the evocative Abruzzo . Certainly, you will have the feeling to be the queen and the king of your green hotel. The structure has been completely preserved. Consequently, it provides today the sensations of long ago .

13. The Amazing Tree House in the Park of Aurunci

Fed up with the traditional green hotels? Change your perspective, watch them from above ! Admire nature from this Tree House , lulled by the wind of Natural Park of Aurunci. This house will provide you with zero km products, or even better, below zero ones: herds and orchards will be just beneath you!

14. The Eco-Chalet in Trentino

Some people really cannot stand being far from the mountains ! We have many surprises also for them. Just like Pra de la Casa . This splendid eco-chalet is completely made from wood. All its designer finishes make it stand out among other green hotels! The surroundings are the splendor of Natural Park Adamello Brenta. For this reason, it’s a real meeting point for all mountain-lovers.

15. The Green Hotel in an ancient Celtic Tower, Emilian Apennines

This 15th Century Tower arises in the countryside nearby Modena, in an ancient Celtic village . It has what it takes to make your stay fairy-tale-like because it is rich in history and spirituality! The interiors have been elegantly renewed, while the attention to sustainability was great.

16. The Masseria Hotel, in Puglia

Masseria Torricella , in southern Italy, offers many different accommodations. But each of them follows the green hotels’ mindset. The land of the olive trees surrounds this splendid stone farm, rich in relaxing and natural corners. Most noteworthy, you can even stay in a traditional trullo !

17. The Green Glamping and Farm, in Tuscany

Podere di Maggio is much more than a green hotel . This farmhouse is a synonym of nature, relaxation and peace of mind . Above all, modern tents available. They are spacious and arranged on large wooden balconies, shaded by the big trees of the garden.

18. The Eco-House in the Woods, in Trentino Alps

Have you ever dreamed to live in the most fascinating woods of Italy? Casa Santel is located in the heart of Fai della Paganella , a pearl of northern Italy tourism. You can rent this green stay entirely. A great idea for group holidays , with friends or large families.

19. The Yurta Green Hotel, in Piedmont

Yurte Soul shelter, a name you can trust. The ideal destination for those who want to put a pinch of spirituality in their holiday. You will live a unique experience in the traditional and special Yurte. In fact, these are the typical houses of the nomads from Mongolia. This kind of green hotel is located among the hills around Turin, where you can enjoy breathtaking views!

20. The Eco-village Hotel, in Liguria

Are you in search of a different village for your holidays? Eco-Village Torri Superiori is the place for you and your family! A warm welcome in the nature of northern Italy awaits you. You can enjoy many activities, special courses and natural itineraries.

21. The Luxury Eco-Hotel and Botanic Garden, in Liguria

You should check Torre di Mortola if holidays means discovery to you. This is a new kind of green hotel, obtained from an ancient tower, overlooking the sea. Although being in northern Italy, it is actually not far from Montecarlo. Notably, breath nature through its botanical garden .

22. The Windmill Hotel, in Tuscany

Tuscany is a land rich in charm: B&B La Martellina provides a new look on its fascinating countryside. Enjoy the view directly from an ancient windmill . It has been recently renewed. As a result, your holiday will be of charm and attraction.

23. The Wild Cabine Hotel, in the Italian Alps

If you want to really feel into the wild , choose Wild Cabine . The structure is an alpine hut, without electricity and an actual bathroom. Well, as the name says, a real alpine adventure!

24. The Small Tree House and Farm Hotel, in Abruzzo

The parks in Abbruzzo host this biologic farmhouse, where to find your green hotel L’ape Regina . Many accommodations are available – from the most traditional ones to the most eccentric. Above all, stay in a treehouse !

25. The Eco-House surrounded by Nature, in Liguria

Live your fairy tale at Casa Fragola . This cottage is located in the countryside in northern Italy. It is the perfect location: between the sea and the mountains! If you are lucky, some wild animals can come to say hi!

Italy can be seen as a tourist destination. But there is much more if you know where to look. What was your favorite of these green hotels? Do you know some more green holiday ideas? Tell us!

• Turismo green in Italia: 5 itinerari imperdibili per le tue vacanze slow
• Luoghi e Itinerari

Vuoi partire per una vacanza green ma non sai dove andare? Ecco  5 itinerari slow da non perdere in Italia , un trionfo di bellezza e sostenibilità .

Il turismo green  o ecoturismo è una forma di  turismo sostenibile e responsabile , con il desiderio di viaggiare rispettando l'ambiente, i luoghi e le comunità locali. Ultimamente, molti viaggiatori in tutto il mondo preferiscono sempre di più una vacanza slow rispetto al solito viaggio frenetico: niente turismo di massa, spostamenti a piedi, in bicicletta o in treno, mangiando prodotti a km zero e alloggiando in strutture ricettive immerse nella natura.

Ma dove soggiornare esattamente?  Essere green non significa necessariamente rinunciare al lusso e alle comodità: da qui nasce il  Glamping o Glamour Camping , il modo perfetto per viaggiare green e con stile , a stretto contatto con la natura e dormendo sotto le stelle, ma assolutamente senza dire addio alle comodità di casa. Scegliere il miglior Glamping per la tua vacanza slow in Italia non è mai stato così semplice grazie a Nuovi Sogni , il canale a tema più esclusivo che ti farà vivere un'esperienza unica e indimenticabile con il tuo prossimo soggiorno  green al mare o al lago, in montagna o in città: dalle confortevoli  mobile home alle accoglienti  lodge tent , realizzate con materiali ecologici e design innovativi, la tua esperienza di turismo green sarà sicuramente un ricordo meraviglioso.

Vediamo dunque quali sono i 5 itinerari migliori per il tuo prossimo viaggio green in Italia . Vieni a scoprirli con noi!

5. Turismo green in Italia: in Sardegna per un viaggio slow nell'entroterra

Foto di Gianni Careddu; Fonte: Wikimedia Commons

Per un viaggio consapevole e responsabile, la Sardegna è una destinazione ideale per la sua straordinaria biodiversità e le sue tradizioni culturali . Oltre alle sue meravigliose spiagge, l’isola offre tante attività nelle zone interne di eguale bellezza per una vacanza slow a contatto con la natura e la storia . A proposito, hai già letto il nostro approfondito itinerario slow in Sardegna ?

Nelle zone interne del sud troverete diversi altopiani con percorsi circolari di vari livelli, interessanti sia dal punto di vista storico che paesaggistico. Ad Isili potrai ammirare i siti archeologici della civiltà nuragica e diversi musei, o conoscere l’habitat naturale degli ultimi cavalli selvaggi d’Europa  nella vicina  Giara dei Gesturi .

Per gli amanti della montagna, da non perdere è Gennargentu , la montagna più alta della Sardegna che offre innumerevoli itinerari di varia difficoltà: il periodo più bello è in primavera con le fioriture delle Peonie. Ma anche il Nord della regione offre esperienze davvero uniche, da vivere tutte d'un fiato nell' entroterra selvaggio alla scoperta del Monteacuto , tra le province di Sassari e Nuoro: un territorio che trasmette un'energia speciale, tipica della Sardegna, dove i ritmi della natura si mescolano perfettamente con quelli umani rispecchiandosi nelle acque del Lago Lerno , attraversando le rigogliose foreste che rivestono la montagna e sperimentando la vita genuina della popolazione locale in alcuni splendidi borghi come Ozieri , Pattada , Bono , Bonorva e Giave .

Se vuoi scoprire questi posti e cogliere la vera anima dell’isola , allora dovrai assolutamente partecipare agli eventi di Salude & Trigu , un programma pensato per promuovere la Sardegna come destinazione ed esperienza valida tutto l'anno .

Non perdere anche le sue 1000 celebrazioni religiose . Tra le più famose ed eccentriche ricordiamo il Sant Miquel Festival di Alghero  (seconda metà di settembre/inizio ottobre) e la sagra dedicata a Sant'Efisio a Cagliari (primi giorni di maggio). Qui sarai travolto da un'esplosione di colori, suoni e profumi. Il corteo viene aperto dalle traccas , carri trainati da buoi ornati con tappeti e fiori e gruppi in costume tradizionale che recitano e cantano, con il suono dei launeddas in sottofondo che accompagna la processione lungo il tragitto tra petali di rose.

La parola a: Rosario Musmeci, APS Camperisti Torres, Festival del Turismo Itinerante, attività ludiche e sportive

"Qual è l'esperienza più significativa che un viaggiatore 'lento' e rispettoso dell'ambiente può fare in Nord Sardegna?"

R: "Ci spostiamo nelle zone più interne, in un territorio di grande intensità boschiva, ricco di acque, piante di dimensioni rare, splendidi esemplari di leccio, tassi, agrifogli, filliree, pini, larici, ginepri e con una varianza morfologica che regala panorami e scorci caratteristici. In territorio offre anche una buona ricettività e dell’ottimo cibo. Si può iniziare in località Sa Fraigada (Bultei), dove si arriva in auto su strada SP56. Nei pressi della famosa fonte Su Labiolaju, si entra subito in un bosco che dopo poche centinaia di metri su pista sterrata porta ad un viale di pini larici alti oltre 30 metri, con una sentieristica di facile intuizione. Da qui, per la ricettività, ci si può spostare sulle sponde del Lago Lerno presso Pattada, dove l’Agriturismo Lerno offre pernottamento, ottima cucina locale e tutte le indicazioni necessarie. La strada per raggiungere il Lerno è una strada circumlacuale con ottimo fondo asfaltato. Sulle sponde del lago sono visitabili il nuraghe omonimo e i resti di una chiesa medioevale. Dall’agriturismo, la sentieristica dotata di segnaletica CAI permette di proseguire anche per molti chilometri e ammirare le bellezze del Monte Lerno (1094 m slm). In questo territorio è facile avvistare mufloni, cervi, daini e l’aquila reale. I percorsi a disposizione possono impegnare anche 3 o 4 giorni di viaggio." 

4. Lago di Garda: vacanza green tra natura, sport, cultura e gastronomia

Il Lago di Garda , da sempre meta indiscutibile per turisti stranieri e italiani, si è allineato rapidamente con le richieste del turismo slow, diventando una delle principali destinazioni green in Italia . Se cerchi una vera avventura in un paesaggio irreale, circondato dalla maestosità delle Alpi e immerso nel verde, allora il lago più grande e suggestivo dello Stivale è ciò che fa per te.

Qui troverai spiagge per rilassarti ammirando il tramonto, fantastiche  terme , tour gastronomici con prodotti di qualità a chilometro zero , spazi dedicati agli  sport acquatici (vela, windsurf e kitesurf) e tanti itinerari da percorrere a piedi o in bici , il modo migliore per esplorare le sue meraviglie naturali.

Tra i vari posti da visitare in modo lento e sostenibile nei dintorni del lago, ti segnaliamo le spiagge Bandiera Blu di Gordone , il magnifico sentiero del Ponale a picco sul lago e la Pista Ciclabile della Valle dei Laghi , che con i suoi 15 km non solo ti farà conoscere i panorami e gli scorci più belli del lago, immersi tra vigneti e frutteti, ma anche alcuni dei borghi più caratteristici intorno al lago . Per un’esperienza davvero unica e rilassante, a due passi dal Lago potrai anche immergerti nel paradiso naturale delle Terme di Colà .

Ma il Lago di Garda non è solo natura: infatti,  storia e cultura ne completano il panorama . Nella zona dell’Alto Lago, ad esempio, potrete visitare il Vittoriale degli Italiani , la casa di Gabriele d’Annunzio , il Giardino Botanico di Andreè Heller, oltre a vari siti romani e preistorici.

I più buongustai, invece, avranno l’opportunità di partecipare anche a tour enogastronomici : ad esempio, nella zona dei vigneti che va da Desenzano a Salò potrai visitare aziende locali e frantoi e degustare vini DOC . Inoltre, vi consigliamo di assaggiare il rinomato tartufo del Monte Baldo e gli agrumi saporiti con cui vengono preparati diversi liquori.

3. Toscana: vacanza slow nella Maremma dal cuore green

L’intero territorio toscano vanta da tempo di una particolare attenzione e rispetto dell’ambiente con un sistema di  turismo slow ed eco-friendly tra i più sviluppati in Italia. Basti pensare a Grosseto, città modello di turismo green e sostenibile in Europa , o al Parco Naturale della Maremma, riconosciuto come destinazione d'eccellenza europea per una vacanza slow . Qui potrai vivere un' esperienza green davvero completa : energie rinnovabili, strutture sostenibili, spiagge plastic-free, prodotti a km zero, piste ciclabili e percorsi di trekking.

Proprio nella Maremma scoprirai una stupefacente diversità del territorio, a partire dai colori che si combinano tra di loro, il giallo delle spiagge che s’incastona nel verde dei colli con l’azzurro del mare dell’ Argentario che fa da sfondo. Menzione particolare va al borgo marinaro di Castiglione della Pescaia che ha adottato una politica plastic-free da tempo, visibile dalla pulizia delle sue spiagge e dall’acqua cristallina.

Da non perdere è la meravigliosa oasi naturale del Parco Naturale della Maremma dove potrai addentarti nella rigogliosa macchia mediterranea, scoprendo paesaggi selvaggi e incontaminati ed incontrando animali tipici della zona. Qui potrai scegliere tra i tanti percorsi da fare a piedi, in bici o addirittura a cavallo che ti faranno esplorare zone tutte diverse tra loro, con panorami irripetibili. Perla della Maremma e tappa imperdibile è ovviamente l’ Argentario , un promontorio a picco sul mare famoso per le sue acque limpide e cristalline, da esplorare attraverso le sue calette e i suoi sentieri immersi tra verde e rocce.

Per chi ama il trekking e le immersioni subacquee in acqua color smeraldo, allora non può non visitare la magica Isola del Giglio , oggi ancora poco conosciuta dal turismo di massa e destinazione davvero fantastica per un viaggio sostenibile all'insegna del turismo green. Inoltre, la Maremma vanta di diverse terme naturali tra le più belle d’Italia , tra cui le famose  Terme di Saturnia che oltre ad offrire totale relax incanta per la cornice spettacolare in cui sorgono queste sorgenti.

Ma la Toscana ha ancora davvero tanto, tanto da donarti. Hai voglia di spingerti verso la Val di Chiana , ancora di più nell'entroterra? Qui potrai vivere una nuova avventura della tua vacanza green , alla scoperta della bellissima Montepulciano e di deliziosi vini locali !

2. Emilia-Romagna: un'esperienza slow da vivere a piedi o in bici

Di solito quando si pensa alle vacanze in Emilia-Romagna ci viene subito in mente la Riviera, con i suoi ombrelloni, le spiagge e la movida. Ma il territorio della regione è vasto e molto vario, e saprà emozionarti per le sue bellezze con attività 100% green .

Tra le principali vi suggeriamo le Ciclovie dei Parchi : un itinerario di  10 percorsi ciclabili adatti a tutti all’interno di bellissimi parchi e riserve naturali, che vanno dalla pianura padana agli Appennini, passando per i famosi colli bolognesi.

Oltre alle meraviglie naturali, scoprirai anche tante bellezze storiche e architettoniche che ti riporteranno indietro nel tempo. Le tappe e i dettagli dei percorsi possono essere consultati sul sito della Regione. Sempre in bici , qui potrai visitare tranquillamente anche le principali città, tutte dotate di un’ ottima rete capillare di piste ciclabili .

Per chi preferisce camminare , la regione offre tanti itinerari in zone fuori del turismo di massa, come i 14 Cammini che percorrono ben 2000 km tra natura, tradizione locale e prodotti tipici , alla scoperta di luoghi ancora autentici. Il percorso più affascinante è la Via Francigena , che in passato collegava Canterbury con Roma, e che negli ultimi tempi sta generando grandi occasioni di sviluppo per il turismo sostenibile. La sua lunghezza originaria è di 1800 km, ma il tratto emiliano ne prevede circa 145: un percorso meraviglioso , perfetto per un' esperienza slow , attraverso sentieri montani, vie campestri, borghi, strade alberate e città.

Dopo una lunga camminata rilassarsi è d’obbligo, e l’Emilia-Romagna non ti deluderà con le sue piscine naturali immerse nel silenzio, tra cascate, fiumi e laghi. Tra i luoghi più belli, spicca soprattutto la bellissima  Cascata dell’Acquacheta in Val Montone , situata oltretutto nel meraviglioso Parco Nazionale delle Foreste Casentini.

1. Turismo green in Italia: Trentino-Alto Adige, un'eccellenza sostenibile

Foto di kallerna; Fonte: Wikipedia

ll Trentino Alto Adige è la regione simbolo del turismo sostenibile in Italia aggiudicandosi anche il titolo di 'Green region d’Italia' . Dalle Dolimiti fino al lago di Garda, potrai scegliere tra innumerevoli attività green per una vacanza slow all’insegna di una natura rigogliosa e incontaminata.

Il turismo attivo è quello più diffuso nelle Alpi, che oltre ad incoraggiare pratiche sostenibili supporta anche le economie locali. Potrai scegliere tra percorsi di trekking , nordic walking e piste ciclabili che vi faranno raggiungere le vette più alte con scenari incredibili. Un’altra attrattiva del Trentino sono i laghi : ti consigliamo il suggestivo Lago di Coldonazzo , il più grande della regione dove oltre a rilassarti sulle sue spiagge ed immergerti nelle sue acque pulite, potrai praticare diversi sport acquatici in un'insolito paesaggio di montagna. 

Molto interessante è IT.A.CÀ, il Festival del Turismo Responsabile che in varie appuntamenti ti permetterà di esplorare in modo consapevole e più autentico le meraviglie che vanno da Trento alle valli più nascoste della regione. Inoltre, la regione vanta di ben 300 km di piste ciclabili adatte a tutti ed in ottime condizioni, con punti di relax e di ristoro, ed una linea ferroviaria ben collegata ai punti di partenza ed arrivo del vostro eco-tour. Tra i diversi itinerari ciclistici ti consigliamo quello della Valle Verde , un percorso di facile difficoltà che si sviluppa lungo il corso del fiume Adige , che attraversa paesaggi incantanti lontani dalla civiltà, tra meravigliosi boschi e vigneti.

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Rome is the perfect destination for sustainable tourism

Even our ways of exploring and travelling are adapting to the times and must evolve. Attention to  sustainability  is at the top of the list of requirements for those who travel, in order to preserve the many treasures that make our Bel Paese unique.

No more wild and irresponsible tourism as in the past, but more respect for territories, cultures, natural areas and traditions that protect the growth of places of interest and their populations. As well as attentiveness on the part of travellers, policies in step with the times that facilitate  responsible tourism  are also widespread.  Rome  is an example from which to draw inspiration.

Even our ways of exploring and travelling are adapting to the times and must evolve. Attention to sustainability is at the top of the list of requirements for those who travel, in order to preserve the many treasures that make our Bel Paese unique. 

No more wild and irresponsible tourism as in the past, but more respect for territories, cultures, natural areas and traditions that protect the growth of places of interest and their populations. As well as attentiveness on the part of travellers, policies in step with the times that facilitate responsible tourism are also widespread. Rome is an example from which to draw inspiration.

A green break in Rome

Eco-friendly accommodation facilities are increasingly plentiful in Rome.

From small B&Bs to the most famous historical hotels, passing through glamping options for all seasons and agritourisms immersed in nature, there is an abundance of choice in Rome , but with a single watchword: zero waste.

Careful handling of waste, an invitation to use bathroom linen more than once, seasonally aware cooking, choosing cleaning products that do not pollute: these are just some of the measures that make these places ideal for a truly responsible stay. 

Getting around Rome with the environment in mind

It is becoming increasingly easy to get around Rome on foot or by environmentally friendly means. The distances to be covered are very long and the must-see places are so many that they are not always within walking distance.

Public transport , however, offers the best way to enjoy each attraction without affecting the environment. There are numerous cycle lanes, and hiring a bike (including an electric one) is just a click away thanks to the many booking services via apps such as Uber Jump and Dott.

Those wishing to explore can opt for a scooter, through sharing services such as Dott, Voi, Lime and Bird, or opt for speed with one of the many electric scooters available through eCooltra Scooter Sharing Elettrico. Those who are more adventurous can experience the thrill of moving around the city in a Tuk Tuk by choosing from the many specially-organised tours.

Alternatives that avoid using the car are countless in the capital, and are fundamental in a city characterised by an archaeological and cultural heritage of incalculable value: smog, in fact, severely damages monuments, palaces and historical artefacts.  

Eating organically in Rome

The carbonara from Flavio al Velavevodetto or the cacio e pepe from Felice Testaccio are a source of veneration for virtually all Romans, but safeguarding the environment also requires good food. The flavours are typical, yes; but the cuisine is also attentive to seasonality, using zero-kilometre ingredients.

It is indeed possible to do a lot of organic shopping by visiting the numerous markets that liven up the Roman neighbourhoods. The one in Trastevere, for example, comes to life on the second Sunday of every month, and the market in the Testaccio area is open every day except Monday.

Italy's capital is ideal for satisfying every whim and dietary need that has an eye on nature: organic restaurants that use only locally-produced ingredients are increasingly popular, as well as vegetarian and vegan eateries that promise to win you over with surprising flavours that also respect the environment.

Try the Bio Osteria Dar Parucca in Pigneto, known for reinterpreting home-style Roman cuisine in an organic way, and based on zero-kilometre food from local farms. Or be tempted by Ma Va'? in the Vittoria area, a vegan tavern where you can savour typical dishes in a vegan version, all of which are mouth-watering.

Slow tourism in Rome, even for those with little time

If you are short of time to organise your trip, but wish to appreciate all the incomparable majesty of Rome , the solution is at hand: you can choose to rely on the many tour operators who organise slow and eco-friendly itineraries to discover the Eternal City.

Visiting Rome while respecting the environment and appreciating its culture and monuments is entirely possible: from mobility to food, from the choice of hotel to the tour that suits you best.

The Capital encompasses everything you need, acting as a rudder in the Bel Paese for responsible tourism.

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Travel, Tourism & Hospitality

Sustainable tourism in Italy - statistics & facts

How do italians feel about sustainable tourism, what is “agritourism”, key insights.

Detailed statistics

Familiarity with sustainable tourism among Italians 2011-2023

Perceived environmental issues of tourism according to Italians 2023

Italian tourists considering eco-friendly aspects when planning trips 2011-2023

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Opinions on the environmental impact of tourism in Italy 2011-2023

Related topics

Recommended.

• Sustainable tourism worldwide
• Sustainable food industry
• Travel and tourism in Europe
• COVID-19: impact on the tourism industry worldwide

Recommended statistics

• Premium Statistic Familiarity with sustainable tourism among Italians 2011-2023
• Premium Statistic Opinions on the environmental impact of tourism in Italy 2011-2023
• Premium Statistic Perceived environmental issues of tourism according to Italians 2023
• Premium Statistic Italian tourists considering eco-friendly aspects when planning trips 2011-2023
• Premium Statistic Favorite transports seen as alternative to cars among Italians vacationers 2023

Share of individuals who reported being familiar with sustainable tourism in Italy from 2011 to 2023

Opinions on the environmental impact of tourism in Italy from 2011 to 2023

Perceived environmental issues caused by tourism according to Italians in 2023

Share of Italian tourists who consider environmentally friendly aspects when planning trips from 2011 to 2023

Favorite transports seen as alternative to cars among Italians vacationers 2023

Preferred transports seen as alternative to cars for short-haul holidays among Italians in 2023

Eco-friendly tourist facilities

• Premium Statistic Share of Italians interested in eco-friendly accommodation 2011-2023
• Premium Statistic Most appreciated services by eco-tourism hotels according to Italians 2023
• Premium Statistic Main features of eco-friendly hotels according to Italians 2023
• Premium Statistic Main features of sustainable restaurants according to Italians 2019

Share of Italians interested in eco-friendly accommodation 2011-2023

Share of Italian individuals who were interested in eco-friendly tourist accommodation establishments from 2011 to 2023

Most appreciated services by eco-tourism hotels according to Italians 2023

Most appreciated services offered by eco-tourism hotels according to Italians in 2023

Main features of eco-friendly hotels according to Italians 2023

Main features of eco-friendly hotels according to Italians in 2023

Main features of sustainable restaurants according to Italians 2019

Main features of sustainable restaurants according to Italian individuals in 2019

Agritourism

• Premium Statistic Number of agritourism establishments in Italy 2012-2022
• Premium Statistic Number of agritourism facilities in Italy 2016-2020, by type
• Premium Statistic Number of beds in agritourism establishments in Italy 2010-2022
• Premium Statistic Tourist arrivals in agritourism establishments in Italy 2015-2022, by tourist type
• Premium Statistic Arrivals in agritourism establishments in Italy 2022, by region
• Premium Statistic Overnight stays in agritourism establishments in Italy 2015-2022, by tourist type
• Premium Statistic Tourist overnight stays in agritourism establishments in Italy 2019-2022, by region

Number of agritourism establishments in Italy 2012-2022

Number of agritourism establishments in Italy from 2012 to 2022

Number of agritourism facilities in Italy 2016-2020, by type

Number of agritourism facilities in Italy from 2016 to 2020, by type

Number of beds in agritourism establishments in Italy 2010-2022

Number of beds available in agritourism establishments in Italy from 2010 to 2022 (in 1,000s)

Tourist arrivals in agritourism establishments in Italy 2015-2022, by tourist type

Number of tourist arrivals in agritourism establishments in Italy from 2015 to 2022, by type of tourist (in 1,000s)

Arrivals in agritourism establishments in Italy 2022, by region

Number of arrivals in agritourism establishments in Italy in 2022, by region

Overnight stays in agritourism establishments in Italy 2015-2022, by tourist type

Number of tourist overnight stays in agritourism establishments in Italy from 2015 to 2022, by type of tourist (in 1,000s)

Tourist overnight stays in agritourism establishments in Italy 2019-2022, by region

Number of tourist overnight stays in agritourism facilities in Italy from 2019 to 2022, by region (in 1,000s)

Educational farms

• Premium Statistic Number of educational farms in Italy 2017-2020
• Premium Statistic Number of educational farms in Italy 2020, by region
• Premium Statistic Agritourism facilities offering educational farm activities in Italy 2010-2019

Number of educational farms in Italy 2017-2020

Number of educational farms in Italy from 2017 to 2020

Number of educational farms in Italy 2020, by region

Number of educational farms in Italy in 2020, by region

Agritourism facilities offering educational farm activities in Italy 2010-2019

Number of agritourism facilities offering educational farm activities in Italy from 2010 to 2019

Cycling tourism

• Premium Statistic Overnight stays of tourist cycling in Italy 2019, by nationality
• Premium Statistic Spending of tourist cycling on holiday in Italy 2019, by nationality
• Premium Statistic Distribution of domestic tourists cycling on summer vacations in Italy 2020, by type
• Premium Statistic Share of domestic tourists cycling on summer vacations in Italy 2020, by bike type

Overnight stays of tourist cycling in Italy 2019, by nationality

Number of overnight stays by tourists cycling on holiday in Italy in 2019, by nationality (in millions)

Spending of tourist cycling on holiday in Italy 2019, by nationality

Spending of tourists cycling on holiday in Italy in 2019, by nationality (in billion euros)

Distribution of domestic tourists cycling on summer vacations in Italy 2020, by type

Distribution of domestic tourists cycling on summer holidays in Italy in 2020, by type of traveler

Share of domestic tourists cycling on summer vacations in Italy 2020, by bike type

Distribution of domestic tourists cycling on summer holidays in Italy in 2020, by type of bicycle

• Premium Statistic Main reasons for hiking in Italy 2020
• Premium Statistic Favorite accommodations among hikers in Italy 2020
• Premium Statistic Distribution of hikers in Italy 2020, by average daily spending
• Premium Statistic Main items purchased before a trip by hiking tourists in Italy 2020

Main reasons for hiking in Italy 2020

Main reasons for hiking according to individuals hiking in Italy in 2020

Favorite accommodations among hikers in Italy 2020

Preferred accommodations among individuals hiking in Italy in 2020

Distribution of hikers in Italy 2020, by average daily spending

Distribution of individuals hiking in Italy in 2020, by average daily spending

Main items purchased before a trip by hiking tourists in Italy 2020

Main items purchased before a trip by hiking tourists in Italy in 2020

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Is the future of Italy tropical? Why Sicilian farmers are trading olives for papayas

Climate change is transforming Sicily’s rolling hills into a tropical landscape. How it adapts could be a lesson for the rest of us.

The rolling hills of Sicily, once a patchwork of sun-dappled citrus groves and ancient olive trees, have long been the heart of Italy’s iconic agricultural landscape. Underneath the cerulean sky, fields of golden wheat sway in the warm breeze, and the scent of blooming lemon blossoms fills the air in spring.  

Yet this picturesque scene is undergoing a dramatic transformation. As climate change accelerates, shifting weather patterns are slowly reshaping these verdant landscapes into something altogether unexpected: a tropical paradise. Facing rising temperatures and increasingly unpredictable rainfall, some Sicilian farmers are trading their traditional crops for exotic fruits like mangoes, avocados, bananas, and papayas, heralding a new era in Italian agriculture.

Sicily may be just the first European region to grapple with an expanding tropical climate, showing the rest of the continent what it means to adapt to a changing planet.    

A changing landscape  

In the heart of Messina, a town on the northeast tip of Sicily, a worrisome rise in average temperature of about 4°F has unfolded over the past 50 years. There, an enthusiastic local grower tends to his lush property that now resembles a tropical forest.  

"We used to grow lemons and olives," Pietro Coccia reminisces, "but the soil and climate have changed. Now, we cultivate mangoes, avocados, and even papayas."  

In recent years, extreme weather in Italy and throughout the Mediterranean has caused drops in o live oil production , and wine grapes in Sicily are increasingly damaged by drought and wildfires.

Fuel their curiosity with your gift

While some farmers are pivoting to new crops, scientists are studying ways to preserve current staples. Local universities in Sicily are testing resilient crop varieties capable of withstanding extreme weather conditions. They hope to preserve vital wheat and grain crops that would otherwise succumb to a warming climate.  

"We have tested over 2,000 wheat varieties in different parts of Sicily, including ancient ones that promote biodiversity. This experiment aims to identify productive seeds for various regions and adaptability to climate change," explains Paolo Caruso, an agronomist and consultant at the department of agriculture, food, and environment at the University of Catania.

Crops developed for future use will need to be capable of withstanding a hotter, dryer climate.  

As rain becomes scarce and temperatures rise, plants increasingly whither and die, exposing a bare layer of soil that’s eroded by wind and washed away by occasional rainfall. Over time, soils become less fertile, a process known as desertification.

Approximately 70 percent of Sicily’s territory is at risk of desertification due to rising temperatures, water scarcity, and soil degradation.

“It’s comparable to sustaining third-degree burns on 70 percent of our body. Such a condition would be fatal for a human being," explains Professor Christian Mulder of Catania University.  

Additionally, scientists are developing innovative fertilizers tailored to areas ravaged by drought.  

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“We recycle sulfur, an important soil element found in waste from oil refining. By combining it with citrus processing waste, abundant in Sicily, as well as bentonite clay, we enable the soil to effectively absorb [nutrients].,” says Giovanni Calamarà, CEO of SBS Steel Belt Systems.

How changing food changes culture  

Against this backdrop, cultural transformations are occurring as communities break away from the legacies of their ancestors and prepare for an uncertain future.  

Francesco Verri grows exotic fruits and has established a network of small-scale growers specializing in various lesser-known tropical fruits. His vision is to create a new "Made in Sicily" exotic fruits brand that raises awareness about climate change among everyday consumers. Additionally, he is collaborating with chefs to integrate tropical fruits into Sicily’s rich local culinary traditions.

Giuseppe Saitta, a renowned chef from Messina who works in tandem with Verri, is similarly pushing the boundaries of culinary experimentation by using exotic fruits as key ingredients in traditional dishes. In a recent creation, he prepared a ratatouille using locally grown papaya and macadamia nuts sourced from nearby farmers.  

"The challenge is to preserve the essence of Sicilian cuisine while embracing new ingredients that our changing climate forces upon us," Saitta says.

Climate change is also dwindling the region’s water supplies. A water crisis at Lake Pozzillo in eastern Sicily is reaching a critical point as the dam records historically low water levels. Currently, the reservoir holds less than 211.9 million cubic feet of water, a striking contrast to its total capacity of approximately 5.32 billion. Compounding the issue, the meager water resources are unable to reach farmers in the Catania Plain due to deteriorated pipelines.

The impact of these changes extends beyond agriculture into the social fabric of Sicilian communities.  

Catenanuova, a small town in the province of Enna, has held the record for the highest temperature ever recorded in Europe since the late 1990s, with a scorching 119°F. However, this record was surpassed by half a degree in 2021 when Syracuse reached a very slightly hotter 119°F.

As farms become less viable, populations in this tourist paradise are dwindling, as residents seek opportunities elsewhere. Amidst the evident pressures of climate change, Sicily is grappling with significant depopulation. Since 2011, the population has declined by more than 200,888, a drop of four percent . Contributing factors include an aging population and low birth rates, but many young people are leaving for better job opportunities in northern Italy and abroad.

"For the past 30 years, I have owned this bar, but the current situation is disheartening. The work opportunities have fallen, and the younger generation is fleeing, only the elderly remain," says Catenanuova local Donatella Mirabella. "In Catenanuova, where we used to have 5,000 residents, now only 2,000 remain. It feels like a deserted place."

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Italy vs. Switzerland prediction, odds, start time: 2024 UEFA Euro Round of 16 picks from proven soccer expert

Martin green has locked in his best bets for saturday's switzerland vs. italy showdown in the knockout rounds of euro 2024.

Italy continue their quest to become just the second repeat champion in tournament history when they take on Switzerland at Olympiastadion in Berlin, Germany on Saturday in the Round of 16 of the UEFA Euro 2024. Italy defeated England in 2020 for their second overall title and now look to join Spain, who defeated the Italians in 2012 for their second consecutive crown. Switzerland enter this showdown with a seven-game unbeaten streak across all competitions (3-4-0) and have lost just one of their last 13 matches in this tournament, a 3-0 setback against Italy in 2020.

Kickoff is set for noon ET. The Italians are +150 favorites (risk $100 to win $150) on the 90-minute money line in the latest Italy vs. Switzerland odds, while the Swiss are +230 underdogs. A 90-minute draw is priced at +180 and the over/under for total goals scored is 1.5. Italy are -150 to advance, while Switzerland are +110. Before locking in any Switzerland vs. Italy picks, you need to see what proven SportsLine soccer insider Martin Green has to say .

After working in the sports betting industry for several years, Green became a professional sports writer and handicapper and has covered the game worldwide. Last year, Green was profitable in multiple areas on his soccer picks, including the Champions League (+3.05 units), FA Cup (+3.07), EFL Cup (+4.47) and Euro 2024 qualifiers (+6.30), among others. He also was solid with his Premier League picks this year, going 30-22-1 (+7.07).

Now, Green has broken down Italy vs. Switzerland from every angle and has locked in his picks and Euro 2024 predictions. You can head to SportsLine now to see Green's picks . Here are the betting lines and trends for Switzerland vs. Italy:

• Italy vs. Switzerland 90-minute money line: Italy +150, Switzerland +230, Draw +180
• Italy vs. Switzerland over/under: 1.5 goals
• Italy vs. Switzerland spread: Italy -0.5 (+135)
• Italy vs. Switzerland to advance: Italy -150, Switzerland +110
• ITA: The Italians have allowed only four goals over their last eight matches across all competitions
• SWI: The Swiss have yielded fewer than two goals in 10 consecutive overall contests
• Italy vs. Switzerland picks:  See picks here

Why you should back Italy 

The Italians are in the midst of an 11-game unbeaten streak against Switzerland across all competitions, with their last loss coming in a World Cup qualifier in 1993. They have recorded five victories and six draws during the third-longest active unbeaten run against an opponent for Italy, behind only stretches versus Finland (14) and Turkey (13). The club is looking to extend the streak against the Swiss and advance to the Euro quarterfinals for the fifth consecutive time.

Italy have been stellar defensively of late, allowing fewer than two goals in each of their last eight contests since their 5-2 victory against North Macedonia in a Euro 2024 Qualifying match. They face a Switzerland squad that has converted more than once in only two of its last 10 overall games. Midfielder Davide Frattesi and forward Mateo Retegui have yet to score in this tournament but lead the national team with four goals across all competitions this year.  See which team to pick here .

Why you should back Switzerland

The Swiss are making their third consecutive trip to the knockout stage after failing to advance in their first three appearances in the tournament. They are riding a seven-game unbeaten streak across all competitions (3-4-0) and have lost just one of their 17 matches since falling to Portugal in the 2022 World Cup Round of 16. Midfielder Michel Aebischer was instrumental in the club's 3-1 triumph over Hungary in their group-stage opener, assisting on forward Kwadwo Duah's goal in the 12th minute before recording one of his own in the 45th minute.

Forward Breel Embolo capped the scoring during stoppage time in his first outing with the national team since the World Cup. Winger Xherdan Shaqiri earned Switzerland a point when he erased a deficit in the 26th minute of their 1-1 draw with Scotland, while forward Dan Ndoye converted against Germany in their 1-1 draw. Midfielder Remo Freuler has factored in on half of the side's goals in the competition, notching assists on the tallies by Aebischer and Ndoye.  See which team to pick here .

How to make Italy vs. Switzerland picks

Green has broken down Switzerland vs. Italy from every possible angle and is leaning Under on the goal total. He also has locked in a pair of confident best bets and is offering a full breakdown of this match.  He's sharing his Euro 2024 picks and analysis only at SportsLine .

So who wins Italy vs. Switzerland on Saturday, and where does all the betting value lie? Visit SportsLine now to see which wagers in Switzerland vs. Italy have all the value, all from the proven soccer expert who has been profitable across multiple leagues , and find out.

How to get in-depth soccer coverage daily

The  CBS Sports Golazo Network  has you covered with soccer news, highlights, analysis, and exclusive games. The 24-hour digital network provides around-the-clock soccer viewing to fans across the country, including morning shows and live matches. It launched in April and has been a smashing success thus far, expanding its offerings every week.  Watch the CBS Sports Golazo Network now here .

The CBS Sports Golazo Network provides soccer fans with wall-to-wall coverage of the most popular game in the world.  Check it out now on CBSSports.com, the CBS Sports app for connected TV devices, the CBS Sports mobile app, Pluto TV or Paramount+ .

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$620 million: That's tourism's record economic impact on Door County in 2023, report says

The increase in spending by visitors was attributed to travelers becoming more aware of the growing diversity of activities available in the door..

DOOR COUNTY - The dollars spent in Door County by tourists rose from 2022 to 2023 to record heights, as did the impact those dollars made on the county, a new report says.

Released last week by the Wisconsin Department of Tourism, the report by global research firm Tourism Economics on the economic impact of tourism in the state and its 72 counties said visitors to Door County generated $620 million in total economic activity in 2023, an increase of $33 million, or 5.7%, from $587 million in economic impact the year before. It's the highest figure in the Door's history.

That figure includes $497 million directly spent last year by tourists in the county, called "direct visitor spending" by the report, compared to $471 million in 2022. That averages out to $1.4 million spent each day by visitors, according to Destination Door County , the county's official tourism marketing and management organization. The number represents 3.16% of all direct visitor spending in Wisconsin. The increase from 2022 to '23 is 5.6%, nearly the same percentage as the increase in total economic activity.

Thirty-one percent of the direct tourist spending took place in the third quarter of the year, from July to September. That's no surprise, but the next-best quarter was the fourth, October to December, which garnered 25% of the spending, followed by April to June at 23% and January to March with 21%. Destination Door County president/CEO Julie Gilbert said the fourth-quarter percentage is an increase from previous years.

Lodging (which includes second homes and short-term rentals) continued to command the largest share of direct tourist spending in the Door with 48.1% of that $497 million, the report said. Food and beverages combined to be 21.2%, while 14.2% went to retail shopping, 10.8% to recreation and entertainment, and 5.7% for transportation costs.

The remaining $123 million of economic activity is categorized as "indirect impacts" and "induced impacts." Indirect impacts, also referred to as supply-chain impacts, are dollars spent by tourism-related businesses with local suppliers such as utilities and food wholesalers. Induced impacts are dollars spent in the county by workers in the local tourism-related businesses.

Door County's $497 million in direct visitor spending was the seventh-most of Wisconsin's 72 counties, trailing Milwaukee, Dane, Waukesha, Sauk, Brown and Walworth counties. Milwaukee, Dane, Waukesha and Brown are metropolitan areas; Sauk County contains major tourist attractions in Wisconsin Dells, Baraboo and Spring Green; and Walworth County has Lake Geneva and Alpine Valley Music Theatre. For total economic impact, Door County ranks eighth of the state's counties, with Outagamie County edging ahead of the Door.

The report also said tourism was responsible for 3,444 jobs in 2023 in Door County, up 3.4% from 3,311 in '22, and those workers earned a total of $121.6 million, a 7.3% increase from $113.3 million the year before.

Spending by tourists in Door County in 2023 also generated $51 million in state and local taxes, a 6.6% increase from $47.8 million in '22, which Destination Door County noted offset $2,130 per household that would have needed to be taxed on local property owners to maintain existing services.

Those year-to-year increases reported by the study mirror the increase the county saw in room tax collections, from $11.07 million to $11.31 million, up 2.3% for 2023, according to the Door County Tourism Zone Commission.

Gilbert said the rise in visitor spending reflects not necessarily increased prices but instead how potential travelers continue to become more aware of the diverse events and activities the county has to offer, along with the relative affordability of those activities compared to other locations in the state. The county's visual and performing arts scenes, natural beauty and outdoor experiences are well-known across the country, of course, but there's been growing interest from visitors in exploring the county's history, culture and food, she said.

"I think as you see the vast array of experiences available in Door County, that's a contributing factor," Gilbert said. "Our arts, our history, our culinary experiences. And I think we're still affordable for a majority of people traveling.

"Door County is unique in so many ways. You look at other outdoor recreational destinations, we do have that and an incredible arts scene, an incredible performing arts scene, incredible history, then you add the culinary experiences."

Wisconsin’s tourism industry also saw increases in 2023, according to the report, with a record-breaking $25 billion in total economic impact, $15.7 billion in direct spending by 113 million visitors, more than 178,000 jobs in the industry and $1.6 billion generated in state and local taxes.

C ontact Christopher Clough at 920-562-8900 or  [email protected].

MORE:   The Door County theater season is moving into high gear. Here's what's playing this summer

MORE:  Concerts in the park happen in Door County six nights a week. Here's your guide, music fans

FOR MORE DOOR COUNTY NEWS:  Check out our website

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Parkour group damages historic Italian building in failed stunt

Team Phat’s stunt in Matera ended with a stone falling off a historic site and the jumper injuring himself. It comes as scrutiny of traveler behavior increases worldwide.

Key takeaways

Summary is AI-generated, newsroom-reviewed.

• The stunt in Matera ended with a stone falling off a historic site and the jumper injuring himself.
• Matera is thought to be one of the oldest continuously inhabited cities in the world.
• Video of the stunt has sparked outrage.

Did our AI help? Share your thoughts.

The city of Matera in southern Italy is thought to be among the oldest continuously inhabited cities in the world. Its stone-made buildings lie atop a hill above a ravine, while its millennia-old cave dwellings helped make Matera a UNESCO World Heritage site .

Because of its history, the city has attracted attention from adventurers and Hollywood: Scenes from Mel Gibson’s “The Passion of the Christ” were filmed there, as were parts of Patty Jenkins’s “Wonder Woman.”

But Matera recently attracted attention of a different kind, after a London-based parkour group performed stunts there — and damaged a historic building in the process.

The stunt comes amid increasing scrutiny of the toll of human activity — from tourists to influencers, street artists and athletes — on historic cities and monuments. Many cities have put in place measures to curb overtourism , while some have banned visitors from certain hot spots because of reports of bad behavior.

In Matera, the traceurs — the name of those who practice parkour, which consists of jumping, running, climbing and more to travel across structures — recorded themselves performing a stunt on a building and causing a protruding stone to fall off.

“Hide the evidence,” a voice behind the camera can be heard instructing a member of the team in a video published in April by the globe-trotting parkour group Team Phat.

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Giuseppe Camporeale, a spokesperson in the office of the mayor of Matera, said in an email that the city was alerted and is “aware of the issue.” “Technicians are checking the building, so actions will be taken based on their reports,” he added.

Neither UNESCO nor Team Phat responded to requests for comment from The Washington Post.

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Team Phat previously claimed responsibility for a stunt in Venice in which a man threw himself off a building into a canal — prompting the mayor to call him an “idiot” and vow to arrest him. The group later said it received a fine and was banned from the city.

In the 23-minute long version of the video filmed in Matera , a member of Team Phat can be heard saying, “We’ve been banned from Venice, so we can never go back. So, we’ve come to the closest thing to it.”

The video shows the traceurs performing stunts across Matera. Eventually, one of them can be heard suggesting to Devon McIntosh, a member of the team, that he use a stone jutting from the side of a building to launch himself to another rooftop.

“It’s stable enough that you can just hang on it, but I’m scared it could just break,” the person can be heard telling McIntosh. “You’re a bit lighter than me, so it might be more of a you challenge. … Get ready to jump.”

In the video, McIntosh first successfully jumps on the stone and launches himself from it onto the opposite rooftop. Two others are then filmed doing the same jump, with one appearing to linger on the stone. Then, the footage shows McIntosh doing the jump again — and the stone gives away under his feet, while he plummets to the ground. He exclaims to the camera that he hurt his ankle, and later shows what appear to be injuries on his thigh and elbow.

“We were really trusting that thing too much,” he says.

A clip of the stunt, which has been viewed 2.4 million times since it was posted on Instagram two weeks ago, sparked angry reactions online, with many users commenting that parkour should be practiced with more care for the surrounding environment.

“Even if the spots are crazy Matera should not be used as a parkour park, that stone could have been there before the discovery of America or even earlier,” wrote one commenter, who said he is Italian and practices parkour.

“It was really wrong to break that rock that likely had a lot of history and pride for the owners and original builders,” another commenter said.

As travel has become more affordable and accessible, reports of bad behavior from visitors have increased. Last year, the manager of a villa in northern Italy said a 150-year-old statue toppled over and shattered after German tourists tried to take a picture with it, according to Reuters. In 2022, a Saudi visitor drove a Maserati down the world-famous Spanish Steps in Rome, damaging them, according to police; two weeks later, an American tourist threw an electric scooter down the Spanish Steps, causing about $27,000 in damage.

People have also been criticized for using monuments as sports arenas. In 2021, a Singaporean man was charged with willfully interfering with a national monument after he wakeboarded at a war memorial in the city state, according to the Straits Times.