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Reviews 3.8.

Most relevant

Had a great experience

Had a great experience. Very polite staff especially Ratish. Keep up the good work guys

Date of experience : April 21, 2023

Prompt and excellent service at allā€¦

Prompt and excellent service at all times which exceeded our expectations! Will definitely recommend Geo Nation Travel to my family, friends and colleagues.

Date of experience : August 11, 2022

Itz was a great experience I loved itā€¦

Itz was a great experience I loved it šŸ˜ Thnx for kind gesture towards us ..šŸ™šŸ»

Date of experience : May 05, 2023

We recently booked a flight to Armeniaā€¦

We recently booked a flight to Armenia their price was very competitive. Will definitely recommend them.

Date of experience : August 31, 2022

I highly recommend Geo Nation Travelā€¦

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support..

Date of experience : December 06, 2022

Went to Maldives last month and believeā€¦

Went to Maldives last month and believe me itā€™s one of my dream destination but Geo Nation has made it more beautiful it was one of the bestest experience and they had delivered what they committed to usā€¦ Cheerā€™s ā€¦ā€¦ā€¦.

Date of experience : October 13, 2022

Really appreciated a service on hotelā€¦

Really appreciated a service on hotel bookings , Great followups by agents and preparation as per events demand Recommendations to all.šŸ‘

Date of experience : March 07, 2023

All servicesā€¦ All Booking under oneā€¦

All servicesā€¦ All Booking under one roofā€¦ One Stop Shopā€¦ Recommended to allā€¦

Date of experience : May 04, 2023

Its always advisable to go to aā€¦

Its always advisable to go to a experienced Travel Agents who has the experience and Geo Nation is thatā€¦ Had a superb vacationā€¦ Their advice is always goodā€¦

Date of experience : May 13, 2023

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support and good communication personnel, specially Ratish, Thanks for everything.

Date of experience : September 09, 2022

One stop shop for your all your travelā€¦

One stop shop for your all your travel needs excellent service

Date of experience : November 11, 2022

Ratish was very polite

Ratish was very polite, professional and courteous. He deserves 5 stars. Ab definite asset.

Date of experience : May 18, 2023

Great recommendation for the Hotels inā€¦

Great recommendation for the Hotels in Dubai and Ras Al Khaimahā€¦ Free visa applying supportā€¦Overall wonderful experienceā€¦Fully satisfied with the service

Date of experience : May 01, 2023

it's the best

it's the best, specially savio...

Date of experience : May 14, 2023

Reliableā€¦ Perfect Customer supportā€¦ā€¦

Reliableā€¦ Perfect Customer supportā€¦ Highly appreciated and special thanks to Malikā€¦ Excellent serviceā€¦ Thnx Geo Nation!

Date of experience : November 12, 2022

Great service

Date of experience : May 09, 2023

Thanks GEO for the wonderful dinner and sightseeing Tour!

Great service, friendly staff! Thanks Geo!

Date of experience : April 30, 2023

#Sonia #best_Representativeā€¦

#Sonia #best_Representative #Recommended #best_dealing

Date of experience : October 06, 2023

Good support..

Good support... recommended

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Reviews 3.8.

Most relevant

Had a great experience

Had a great experience. Very polite staff especially Ratish. Keep up the good work guys

Date of experience : April 21, 2023

Prompt and excellent service at allā€¦

Prompt and excellent service at all times which exceeded our expectations! Will definitely recommend Geo Nation Travel to my family, friends and colleagues.

Date of experience : August 11, 2022

Itz was a great experience I loved itā€¦

Itz was a great experience I loved it šŸ˜ Thnx for kind gesture towards us ..šŸ™šŸ»

Date of experience : May 05, 2023

We recently booked a flight to Armeniaā€¦

We recently booked a flight to Armenia their price was very competitive. Will definitely recommend them.

Date of experience : August 31, 2022

I highly recommend Geo Nation Travelā€¦

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support..

Date of experience : December 06, 2022

Went to Maldives last month and believeā€¦

Went to Maldives last month and believe me itā€™s one of my dream destination but Geo Nation has made it more beautiful it was one of the bestest experience and they had delivered what they committed to usā€¦ Cheerā€™s ā€¦ā€¦ā€¦.

Date of experience : October 13, 2022

Really appreciated a service on hotelā€¦

Really appreciated a service on hotel bookings , Great followups by agents and preparation as per events demand Recommendations to all.šŸ‘

Date of experience : March 07, 2023

All servicesā€¦ All Booking under oneā€¦

All servicesā€¦ All Booking under one roofā€¦ One Stop Shopā€¦ Recommended to allā€¦

Date of experience : May 04, 2023

Its always advisable to go to aā€¦

Its always advisable to go to a experienced Travel Agents who has the experience and Geo Nation is thatā€¦ Had a superb vacationā€¦ Their advice is always goodā€¦

Date of experience : May 13, 2023

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support and good communication personnel, specially Ratish, Thanks for everything.

Date of experience : September 09, 2022

One stop shop for your all your travelā€¦

One stop shop for your all your travel needs excellent service

Date of experience : November 11, 2022

Ratish was very polite

Ratish was very polite, professional and courteous. He deserves 5 stars. Ab definite asset.

Date of experience : May 18, 2023

Great recommendation for the Hotels inā€¦

Great recommendation for the Hotels in Dubai and Ras Al Khaimahā€¦ Free visa applying supportā€¦Overall wonderful experienceā€¦Fully satisfied with the service

Date of experience : May 01, 2023

it's the best

it's the best, specially savio...

Date of experience : May 14, 2023

Reliableā€¦ Perfect Customer supportā€¦ā€¦

Reliableā€¦ Perfect Customer supportā€¦ Highly appreciated and special thanks to Malikā€¦ Excellent serviceā€¦ Thnx Geo Nation!

Date of experience : November 12, 2022

Great service

Date of experience : May 09, 2023

Thanks GEO for the wonderful dinner and sightseeing Tour!

Great service, friendly staff! Thanks Geo!

Date of experience : April 30, 2023

#Sonia #best_Representativeā€¦

#Sonia #best_Representative #Recommended #best_dealing

Date of experience : October 06, 2023

Good support..

Good support... recommended

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Geo nation travel and tours: reconnecting the wanderlust.

geo nation travel lucky draw

Venturing abroad has always been an exciting activity for UAE residents, and with well-integrated flight connectivity to the rest of the globe, travelling has become almost second nature to Emiratis and expatriates alike.

By farhana chowdhury.

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geo nation travel lucky draw

Published: Sun 19 Dec 2021, 2:35 PM

Physically jetting off to new destinations, however, takes a fair amount of effort and planning. Even more so when travelling with family that involve seniors and children, or a group of friends. Cue, Geo Nation Travel and Tours LLC, a one-stop destination that caters to all kinds of inbound and outbound travel solutions.

With headquarters in Dubai and branch offices in London, Philippines, India and Pakistan, Geo Nation Travel and Tours LLC is armed with an experienced team of experts who are well-versed in the art of travel, so that you and your loved ones can sit back and truly relax. The travel company handles everything from the moment you meet your dedicated travel consultant till you return from your fun excursion and touch base with your comfortable abode.

"Geo Nation Travel and Tours LLC has always strived to be one of the leading travel service providers with an impeccable record for superior service standards. We launched operations in April 2011 with a vision to offer customised world-class travel solutions for independent and corporate travellers," says Tushar Khosla, Vice-President of the global brand.

Discover new frontiers, taste the unknown and revel exotic surroundings without the hassle or stress of planning itineraries. Leave it to the professionals to design travel packages to suit your every need. Yes, that means you and your travel companions, including the tiny tots, can enjoy the ultimate dream holiday.

A brand of trust

The market is saturated with travel agencies offering great deals and getaways, but most fail to deliver their promises. Taking a break from the hustle and bustle of life is something precious to many of us. We all deserve the best in life and the freedom to travel is a privilege one must take advantage of.

Geo Nation Travel and Tours LLC understands the importance of fulfilling this need and responds to every request with flexibility and expertise.

"Dubai has always been a hub for the travel Industry due to its versatile culture. Right from travel planning to ticketing services, hotel bookings, global visas, and organising activities at destinations around the world and in the UAE, Geo Nation has succeeded in redefining the role of travel management," says Khosla.

The travel company is also an ambassador of trust and authenticity, with high international standards of operations with quality of services. It holds an ISO 9001:2015 certification and continuously strives to raise the bar each passing year.

"We will continue to invest in our people and technology to improve service and bring evolutionary solutions to the corporate travel industry," he adds.

Peace of mind assured

The world as we know it has changed, and this has specially affected the way we travel. The UAE and many destinations require travellers to arm themselves with a negative Covid-19 PCR test certificate in order to go beyond the immigration officers. Arranging this can be a hassle, especially if you're pressed for time. Even more so when there are children in tow.

"We have focused on understanding the new needs of the current times post-Covid-19 pandemic; on how much travellers value safety in their journey, flexibility in the purchase decision process and connectivity across the network," says Khosla.

To bring in a dose of convenience to lives of passengers, anyone that books a trip with Geo Nation Travel and Tours LLC will receive a complimentary test. In addition, the travel experts will also equip you with Covid-19 insurance coverage to guard you and your loved ones against unexpected circumstances no matter where in the world you may be.

Experiences to remember

World-renowned attractions and hidden gems await you as Geo Nation Travel and Tours LLC has a qualified team all set to compile exhilarating adventures as part of your itinerary. These range from desert safaris, dhow cruises, scuba diving, river rafting and skydiving, to skiing on Mount Etna, snorkeling with sharks in the Galapagos Islands, trekking in Morocco, cruising along Fiordland National Park in New Zealand, take a voyage to Niagara Falls; the list goes on.

Destinations unlocked

Explore the world and engage in exciting activities with Geo Nation Travel and Tours LLC. The company offers stress-free family-friendly excursions to endless destinations across the globe, including:

Close-to-home favourites

. Azerbaijan

European magic

. Switzerland

. Czech Republic

. The Netherlands

Taste of the Orient

. Singapore

. Hong Kong

Exotic islands

. Bora Bora

Great explorations

. Australia

. Vatican City

Geo Nation Travel and Tours offers a comprehensive list of services, including:

. Global visa assistance

. UAE visit visa

. Air tickets

. Aircraft charters

. Hotel booking

. Holiday packages

. Pilgrimage packages

. Cruise bookings

. Sightseeing tours

. Airport transfer

. Car rentals

. Travel insurance

. Meetings, Incentives, Conferences and Exhibitions

[Testimonials]

Cannot speak highly enough of the customer service I received from Geo Nation. I can't wait to make my next booking with them.

It was an awesome and a memorable trip for me and the service provided by Geo Nation was excellent.

Ram & Pooja Iyer

Our trip to Mauritius was fantastic. We could not wipe the smiles from our faces. The wows were coming thick and fast. Everything was perfect - flights, accommodation, transport and the places that we travelled to.

Ameen & Sufeena

It was our first-ever trip and Geo Nation made everything hassle-free. Flights, stay, sightseeing - everything was so perfect. Looking forward to plan another trip with Geo Nation.

Mohamed Ijas

Joining Geo Nation has been the best decision we've made. whoever imagined being able to plan a great holiday EVERY year? Planning each holiday is always stress-free. We are already thinking about where to holiday next year!

Puneet & Shweta

Would love to put it as - Italy may have transformed, but Rome is Rome. Cannot thank Geo Nation enough for making our honeymoon this special.

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Reviews 3.8.

Most relevant

Had a great experience

Had a great experience. Very polite staff especially Ratish. Keep up the good work guys

Date of experience : 21 April 2023

Prompt and excellent service at allā€¦

Prompt and excellent service at all times which exceeded our expectations! Will definitely recommend Geo Nation Travel to my family, friends and colleagues.

Date of experience : 11 August 2022

Itz was a great experience I loved itā€¦

Itz was a great experience I loved it šŸ˜ Thnx for kind gesture towards us ..šŸ™šŸ»

Date of experience : 05 May 2023

We recently booked a flight to Armeniaā€¦

We recently booked a flight to Armenia their price was very competitive. Will definitely recommend them.

Date of experience : 31 August 2022

I highly recommend Geo Nation Travelā€¦

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support..

Date of experience : 06 December 2022

Went to Maldives last month and believeā€¦

Went to Maldives last month and believe me itā€™s one of my dream destination but Geo Nation has made it more beautiful it was one of the bestest experience and they had delivered what they committed to usā€¦ Cheerā€™s ā€¦ā€¦ā€¦.

Date of experience : 13 October 2022

Really appreciated a service on hotelā€¦

Really appreciated a service on hotel bookings , Great followups by agents and preparation as per events demand Recommendations to all.šŸ‘

Date of experience : 07 March 2023

All servicesā€¦ All Booking under oneā€¦

All servicesā€¦ All Booking under one roofā€¦ One Stop Shopā€¦ Recommended to allā€¦

Date of experience : 04 May 2023

Its always advisable to go to aā€¦

Its always advisable to go to a experienced Travel Agents who has the experience and Geo Nation is thatā€¦ Had a superb vacationā€¦ Their advice is always goodā€¦

Date of experience : 13 May 2023

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support and good communication personnel, specially Ratish, Thanks for everything.

Date of experience : 09 September 2022

One stop shop for your all your travelā€¦

One stop shop for your all your travel needs excellent service

Date of experience : 11 November 2022

Ratish was very polite

Ratish was very polite, professional and courteous. He deserves 5 stars. Ab definite asset.

Date of experience : 18 May 2023

Great recommendation for the Hotels inā€¦

Great recommendation for the Hotels in Dubai and Ras Al Khaimahā€¦ Free visa applying supportā€¦Overall wonderful experienceā€¦Fully satisfied with the service

Date of experience : 01 May 2023

it's the best

it's the best, specially savio...

Date of experience : 14 May 2023

Reliableā€¦ Perfect Customer supportā€¦ā€¦

Reliableā€¦ Perfect Customer supportā€¦ Highly appreciated and special thanks to Malikā€¦ Excellent serviceā€¦ Thnx Geo Nation!

Date of experience : 12 November 2022

Great service

Date of experience : 09 May 2023

Thanks GEO for the wonderful dinner and sightseeing Tour!

Great service, friendly staff! Thanks Geo!

Date of experience : 30 April 2023

#Sonia #best_Representativeā€¦

#Sonia #best_Representative #Recommended #best_dealing

Date of experience : 06 October 2023

Good support..

Good support... recommended

Geo Nation Travel

Similar experiences.

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Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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UAE residents claim to have lost thousands of dirhams on holiday packages; Novo Elite responds

  • Environment

All the stories we documented started with a routine grocery shopping trip

Dirhams generic

Dubai: More than a dozen UAE residents claimed to Gulf News that they lost thousands of dirhams on travel packages purchased from a company registered here in Dubai. These customers alleged that they were duped for amounts ranging from Dh15,000 to Dh30,000. They also claimed that the promises made by the company, Novo Elite Holidays, were not fulfilled and that the firm didnā€™t respond to their complaints.

So, we took these claims and complaints to Novo Elite Holidays, and this is how the story unfolded.

We Novo Elite have been in industry from last 4 years and has created fantastic holiday experience for our valued clients. More than 21,000 room nights booked and more than 8,000 flight tickets as a service to fulfill our commitments, we have done many events and clients were invited for free - Javeed Hussain Syed, Managing Director, Novo Elite Group - in an email statement to Gulf News

A ā€˜luckyā€™ draw

All the stories we documented, across the UAE, started with a routine grocery shopping trip in 2018. Shoppers at their local supermarkets were approached by promoters of the company with an exciting offer ā€“ fill up a form and enter a draw to win a gold coin and an international travel voucher. The caveat ā€“ they needed to put in detailed contact information ā€“ understandably, in case they won.

All of this was legit for the customers we spoke to, especially in the UAE where draws and lotteries are heavily regulated and monitored to ensure transparency and protection of consumers.

Every single person, that we spoke to, who signed up for the draw was informed over the phone that they won the prize - a 22KT gold coin and a travel voucher. To collect their prize, all the ā€˜winnersā€™ were told to come to a meeting point ā€“ in most cases a Novotel Hotel branch ā€“ at a given time.

190906 mobile phones

In Abu Dhabi, Sam*, 31, made his first contact with the firm in 2018. His wife, while shopping, had filled out a form for a raffle draw entry and they got a call saying her entry won a gold coin and a travel voucher. To collect the gifts, Sam said, company representatives told the couple to meet them at a Novotel Hotel in Abu Dhabi. After insistent calls, Sam and his wife headed to the hotel two days later.

Novotel hotel branches were mentioned as meeting points by several Novo Elite customers we spoke to in Dubai and Abu Dhabi. Gulf News contacted Novotel Hotels, a four-star chain owned by Accor group about a possible brand connection.

We are not affiliated to Novo Elite Holidays and have not been approached by them previously for meeting requests at our hotels. - Novotel Hotels email statement to Gulf News

In an email statement, a representative from Accor Group said: ā€œWe are not affiliated to Novo Elite Holidays and have not been approached by them previously for meeting requests at our hotels.ā€

An ā€˜exclusiveā€™, limited-time travel deal

Sam said, ā€œOnce we got there, they told us that they had many packages to offer if you want to take a lookā€.

He remembered that the representatives then proceeded to introduce various plans, offering hotel stays and discounted flights to many destinations including India, Malaysia, Singapore and Europe to name a few. The couple claimed to have been promised exclusive discounts on round-trip flight tickets and discounted hotel bookings across the world.

Sam said, ā€œI was initially very reluctant to pay, but the representatives kept forcing me ā€“ insisting that the ā€˜exclusiveā€™ packages offered were given to a very limited number of draw winners across the UAE ā€“ a group with as few as 60 members across the country.ā€

There was a catch though ā€“ the membership agreement had to be signed and paid for that very night, at that meeting, which Sam did. He was given a receipt for his payment of Dh17,000 for the three-year Silver membership plan.

ā€œThey promised to reimburse bank fees for converting the lump sum into monthly instalments, so I made the payment from my credit card,ā€ he said. Sam also got a welcome gift, a lunch voucher, which he redeemed in Abu Dhabi.

According to an e-document shared by one of the customers, the basic Silver plan gives customers various perks that are valid for a period of up-to three calendar years applicable for a family of four (a couple and two children younger than 10). Free benefits include a six night/seven day stay with breakfast at a four-star hotel in a destination of choice, along with airport transfers and a city tour. The plan also offers free international tickets to a choice of destinations.

1.2211776-2646418785

ā€œApart from these free benefits, the firm promised ā€œexclusiveā€ discounts ā€“ a minimum of 10 per cent price cut on flight bookings and a minimum of 30 per cent off on hotel bookings compared to other websites,ā€ Sam said.

No benefits?

Happy with his new exclusive offer bag of discounts, Sam promised his sister that he would take care of accommodation when her family visited Georgia. He used his online user account, the username and password of which the company representatives provided, to choose from partner hotels advertised on the site.

Some customers claimed that booking of services, flights or hotel accommodation is not possible on the online user account. They said the company requires a call or an email request to get quotes and consequently book services.

We have an online portal, Login ID & Password which is given to each client who enrolls with us, where they can go and book their desired packages. We have assigned relationships managers to each client and the relationship manager is available on email, WhatsApp and phone calls to address all their concerns. - Email statement from Javeed Hussain Syed, Managing Director of Novo Elite Group

Sam, at the time, looked at partner hotels and tried to call for quotes. No one responded, so he sent an email request on February 24, 2018 asking for quotes on specific hotels for a set of travel dates. He followed up twice before getting a response on March 3, over a week later. Finally on March 5, the team sent him the quotes.

ā€œThey had promised discounts of 30 per cent compared to other sites, and the rates were actually higher than the others! I started getting worried. As for my sisterā€™s trip, it was too late anyway, and she managed to book their accommodation in time,ā€ he added.

Sam tried the services again, this time to book his flights to India.

ā€œThe prices were lower on the airlineā€™s website, ā€ he said.

When we asked the representatives of Novo Elite Holidays about these accusations, they said in an email statement, ā€œBeing a travel company we have many good contractual rates from hotels & flight, however we canā€™t undercut fares from [airline brand website] online rates. This is explained to all clients, on many occasions we have given attractive discounts to our values clients but this is not possible every time as flight face vary and depends on season, number of passengers and destinations.ā€

Sam, exasperated, tried to contact the team to refund his money since none of the benefits actually worked for him. The phone numbers given didnā€™t work, he said, and he couldnā€™t get through.

Unpleasant ā€˜welcomeā€™ experiences

For Hussain* (32), a UAE expat and government employee based in Fujairah, an attempt to redeem one of these ā€˜welcome giftsā€™ didnā€™t go well. Talking about his first experience with Novo Elite, he said ā€œWhile shopping, there were some pamphlets being distributed ā€“ we filled in our contact information as they said it was free to do so and soon after, we got a message with information on a meeting point to collect our gift.ā€

He bought the Silver plan offered by Novo Elite in September, 2018 for Dh16,798.

The firm, based on customer accounts, offered an array of welcome gifts ā€“ such as a lunch or dinner voucher, one-time free amusement park tickets, one-night hotel stays among other free offers that could be redeemed in the UAE.

An attempt to redeem one of these ā€˜welcome giftsā€™ didnā€™t go well for Hussain, who has been living in the UAE for the past 9 years. He decided to take his family, including his visiting parents on a trip to Yas Island ā€“ the welcome offer he got was a set of free tickets for the entire family to visit the amusement park in Abu Dhabi.

He got the details printed and headed out from Fujairah at 7am with the entire family in tow.

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After Hussain arrived in Abu Dhabi and waited in a long queue to get into the park, he was told the tickets were invalid. Livid, Hussain called up the firm.

This was when I realised something was wrong. - Hussain* (name changed on request) - a Novo Elite customer

Their resolution was that if he paid for the tickets, they would reimburse him.

Upset and confused, he had to explain to his family that they needed to drive back home.

ā€œYou know how far Fujairah is from Abu Dhabi; I drove all the way there and back with nothing. My parents were with me, we waited in queues to get turned away ā€“ with a bruised pride I had to turn backā€, he said.

ā€œThis was when I realised something was wrongā€, he said. Hussain did not pay for the tickets.

Gold and Platinum

Dr Suwansh Mesram, 39, a practicing paediatrician based in Abu Dhabi, took up the Gold package. Mesram paid Dh30,000 for the package. He was promised similar travel perks as the Silver plan but extending for five years. In addition to that, Mesram was promised one-time free round-trip Europe tickets for the family along with airport transfers, hotel discounts and other benefits.

Mesram ā€“ an expat of two years ā€“ took his family to Europe a few months after his purchase.

ā€œI paid for the flights myself that time, thinking I could save the promised free round-trip tickets from Novo Elite another trip time,ā€ he told Gulf News in a phone interview.

However, he pre-arranged for airport transfers in Europe with the company.

ā€œWe did get the transfer to our first hotel from the airport. However, we had to find our own airport transport when travelling back,ā€ he said. While there Mesram tried to claim hotel discounts and benefits promised when in Europe, but ended up paying for all of it himself.

The company representative later promised Mesram that he would get reimbursed for the differences he paid for, but that didnā€™t happen.

ā€œThey never pick up the phone,ā€ Mesram said when asked about following up.

The most expensive plan, Platinum, costs over Dh40,000 and ā€“ as advertised on the companyā€™s website ā€“ promises exclusive travel benefits extending over a period of 10 years for a family of four.

Why donā€™t the phones work?

In a meeting with the top management of Novo Elite Holidays, Gulf News emphasised that most complainants point to the difficulty in contacting representatives as their major issue ā€“ in addition to the fact that Novo Eliteā€™s offices have shut down. Gulf News visited their offices on Sheikh Zayed Road to confirm the closure.

In response via email, the managing director said, ā€œWe have assigned relationships managers to each client and the relationship manager is available on email, WhatsApp and phone calls to address all their concerns. However off late we are facing some issues with [telecom service provider], as our PRI lines had some fiber optic issue and [telecom service provider] was unable to resolve. After a long struggle we finally decided to relocate the office to new location. Which has been communicated to all our clients.ā€

The companyā€™s offices in Al Kharbash Tower remain closed as the company ā€œshifts operationsā€.

ā€œ0% interestā€ instalment plans

Zero-interest Easy Payment Plans (EPP) are not new to UAE expats. However, with this firm, things went down a little differently according to first-hand accounts.

Sam in Abu Dhabi, for example, was told that if he paid with his credit card, he could convert it into monthly instalments with his bank. While there was no on-going bank offer, the company promised that once the conversion to instalments was done and a corresponding statement presented, they would reimburse the profit rate applicable within 60 days. Mesram, who paid Dh30,000 from his credit card, was also allegedly promised this ā€˜special dealā€™ by the representatives.

They promised to reimburse bank fees for converting the lump sum into monthly instalments, so I made the payment from my credit card - Sam* (name changed on request) - a Novo Elite customer

Thereby, both of them turned their lump sum payment into monthly instalments, and as expected the bank charged a profit rate ā€“ which the firm promised to pay as email correspondence. Neither of these customers got reimbursements, though a year has now passed since the statements were presented to the firm and acknowledged.

ā€œI have given up,ā€ the Abu Dhabi-based doctor, Mesram, said. ā€œDh1500, I have accepted that as my monthly payment until the debt for this is paid off,ā€ he added.

About this aspect, Novo Elite said in their email statement, ā€œNovo Elite is a NON FINANCIAL organization although we have had tie up for EPP [Easy Payment Plan] with RAK Bank, ENBD & Mashreq, apart from credit cards from there bank if any client is opting for EPP we give them discount and client wonā€™t have to pay any amount to bank.ā€

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John*, a 32-year old Filipino expat dealing with the same Dubai firm, was offered a payment plan wherein he could pay half ā€“ Dh7,500 ā€“ at the first meeting and then pay the rest a year later.

He wasnā€™t able to redeem his introductory ā€˜giftā€™ which was a travel voucher to a choice of Thailand or Malaysia. John had tried to contact the firm multiple times, but only managed to succeed in making contact once.

After not being able to get through for months, he managed to get a one-night stay at a five-star hotel in Dubai. He said, ā€œSince then I have not been able to contact them to redeem anything else.ā€

The companyā€™s representatives called John in May, almost exactly a year after his first payment. They asked him to pay the rest of the money, another Dh7,500 to keep his contract active.

John refused and told them he wasnā€™t happy with the services and therefore didnā€™t want to renew. ā€œThey didnā€™t call again,ā€ he said.

ā€œAggressiveā€ marketing

ā€œI got a call on my phone, saying I won a lucky draw and that I should collect the prize from the Novotel hotel [in Dubai],ā€ Ben* said in a phone interview with Gulf News. Ben, a Dubai expat from Kerala, went to the hotel and when he turned up, there were other ā€˜winnersā€™ there.

ā€œMostly expats, Indians, Filipinos,ā€ he said.

ā€œThe marketing team was very aggressive and I felt forced to sign in fear of losing an offer that sounded too good to be true,ā€ Ben said. ā€œThe consultant spoke in our native language and tried to convince us in every possible way and the talk went for more than two hours,ā€ he added. Ben said the promise of huge discounts and international trips made him buy the package ā€“ the Silver plan.

Contract Generic

He paid half (Dh7,500) as a preliminary payment. He said, ā€I agreed for only half the amount and remaining amount shall be paid only if we were satisfied with the services.ā€ The representative agreed to this and Ben paid the amount.

When Ben and his wife got home, they came across negative reviews about the company online and got worried.

ā€œThe very same night we called them in landline and mobile but there was no answer. We tried for days and weeks and each time a different person pick the call and said they stop taking bookings temporarily,ā€ he said.

This continued for almost three months, Ben said, before a group of customers got together and filed DED complaints against the firm.

Getting the DED involved

After months of back and forth and lapse in communication, some of these residents decided to take legal action. A group of people met at the Bur Dubai police station to seek resolution, customers we spoke to said. However, since it was a business related case involving an active firm, Dubai Police directed all of them to take it up with the Dubai Economic Department (DED) ā€“ which they did.

ā€œDED called for a compromise meeting and Novo Elite agreed to refund the customers amount. They called us to their Dubai head office and gave a post-dated bank transfer letter,ā€ Ben said. Upon this DED investigation, another customer told Gulf News that he got Dh18,000 back out of his total Dh43,000 payment for the Platinum package. The other customers we spoke to said they did not get any refunds.

As is the process, after the DED tried to settle things amicably, some customers claimed that the company promised in the presence of DED officials that they would make good on the services promised ā€“ this did not materialise, according to customer accounts received by Gulf News.

The Consumer Protection sector in Dubai Economy investigates and follows up on consumer complaints with the prime objective of resolving them amicably and according to existing laws. Consumers can submit consumer complaints and follow up on them through our website (www.consumerrights.ae) and the smart application ā€˜Dubai Consumerā€™. - Ahmad Al Zaabi, Director of Consumer Protection in Dubai Economy (in an email statemnt)

ā€œWe are working closely with DED and DTCM to address all the concerns of our clients and resolving themā€, Novo Elite also said in their email statement sent to Gulf News.

Fake complaints

Novo Elite Holidays claimed that some of the complaints making the rounds online were fake. ā€œAs per our previous experiences we have encountered some fake concerns and reviews against our esteemed conglomerate which was effectively dealt by Dubai Police, DED and DTCM,ā€ their email statement added.

About the firm

On the Novo Elite Holidays website (http://www.novoeliteholidays.com/), the ā€˜About Usā€™ section says, ā€œStarted in 2011, 's flagship brand [The firm], today has a fast growing customer base of over 2000+ happy members and 200+ exotic holiday destinations worldwide. We have created wide range of fantastic fun filled holiday experiences for our valued Members. Our consistent advocacy to quality service policies are recognized and reviewed by members globally.ā€

There is a ā€˜Testimonialsā€™ page from satisfied customers but the accounts posted are from 2017 or earlier. The page seems to have not been updated since June 2017.

Gulf News found another website address http://www.novotrav.com with the same branding. The page title is NETT (for Novo Elite Tours and Travels) which is also the email domain (nettrez.com) used for customer correspondence in some cases. Another email domain in use by company representatives is novoelite.ae.

The Facebook page referenced by customers, Novo Elite Tours, doesnā€™t seem to exist anymore. 

New offices, old offices

In August, we went to the location of the agency. The offices were closed off, with multiple printed notices stuck on the doors.

The notices said, ā€œOffice shall be closed for shifting 28th of July customers can contact their relationship manager through email and call. Please visit our website www.novoeliteholidays.com. Your registration no. starting with 6388 is your username & registered mobile no is your password.ā€ Contact details were also provided ā€œFor Urgent Inquiryā€.

Novo Elite offices on Sheikh Zayed Road

Novo Elite, in their email statement to Gulf News, said ā€œā€¦ our office will be ready by 25th Sep. Wherein we will invite all our active clients address & resolve their concerns.ā€

We were unable to reach the company's MD on his given mobile number to confirm the opening date or any updates about the new location .

ā€œI need closureā€

Sam took a step towards finding a legal solution. He filed a case against the company with Dubai Courts earlier this year, after many failed attempts to get his money back.

When we asked him how he manages to keep abreast of the case from Abu Dhabi, where he lives, Sam said, ā€œI have given complete power of attorney to my lawyer and we expect a judgement soon.ā€

Sam added, ā€œI have not only lost money, I am also paying for the lawyer and in this case but I am not regretting doing it because I want a judgement. Even if I lose the case, at least it is an end to this situation.ā€

ā€œI want to make sure no one else goes through this, if thatā€™s the least I can do,ā€ he said.

*Names have been changed at the customersā€™ request

Do you have a story to tell? A tip-off to give? A community issue that needs to be covered? Tell us at [email protected]. Call us on 044067666. Whatsapp us on 056 5245977. You can also message us on our Facebook page. Weā€™re listening.

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Had a great experience

Had a great experience. Very polite staff especially Ratish. Keep up the good work guys

Date of experience : 21 April 2023

Prompt and excellent service at allā€¦

Prompt and excellent service at all times which exceeded our expectations! Will definitely recommend Geo Nation Travel to my family, friends and colleagues.

Date of experience : 11 August 2022

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Date of experience : 05 May 2023

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We recently booked a flight to Armenia their price was very competitive. Will definitely recommend them.

Date of experience : 31 August 2022

I highly recommend Geo Nation Travelā€¦

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support..

Date of experience : 06 December 2022

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Date of experience : 13 October 2022

Really appreciated a service on hotelā€¦

Really appreciated a service on hotel bookings , Great followups by agents and preparation as per events demand Recommendations to all.šŸ‘

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Date of experience : 04 May 2023

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Its always advisable to go to a experienced Travel Agents who has the experience and Geo Nation is thatā€¦ Had a superb vacationā€¦ Their advice is always goodā€¦

Date of experience : 13 May 2023

I highly recommend Geo Nation Travel Services to all, quick and up to the mark services, Great Customer Support and good communication personnel, specially Ratish, Thanks for everything.

Date of experience : 09 September 2022

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Date of experience : 11 November 2022

Ratish was very polite

Ratish was very polite, professional and courteous. He deserves 5 stars. Ab definite asset.

Date of experience : 18 May 2023

Great recommendation for the Hotels inā€¦

Great recommendation for the Hotels in Dubai and Ras Al Khaimahā€¦ Free visa applying supportā€¦Overall wonderful experienceā€¦Fully satisfied with the service

Date of experience : 01 May 2023

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it's the best, specially savio...

Date of experience : 14 May 2023

Reliableā€¦ Perfect Customer supportā€¦ā€¦

Reliableā€¦ Perfect Customer supportā€¦ Highly appreciated and special thanks to Malikā€¦ Excellent serviceā€¦ Thnx Geo Nation!

Date of experience : 12 November 2022

Great service

Date of experience : 09 May 2023

Thanks GEO for the wonderful dinner and sightseeing Tour!

Great service, friendly staff! Thanks Geo!

Date of experience : 30 April 2023

#Sonia #best_Representativeā€¦

#Sonia #best_Representative #Recommended #best_dealing

Date of experience : 06 October 2023

Good support..

Good support... recommended

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