foreign tourist in japan

Japan Tourism Statistics 日本の観光統計データ

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About this Website

How many travelers visit japan.

"Visitor Arrivals" provides figures trend of foreign nationals traveling to Japan by year, month and the purpose of visit. A breakdown by country/area is provided, along with a feature that allows comparing the number of travelers between two designated countries.

Traveling to Japan: Visitor Arrivals

Which regions of Japan do foreign visitors travel to?

"Ranking of Visit Rates by Japanese Prefecture" shows visit rates of foreign travelers by prefecture. "Number of Total Lodgers by Prefecture" provide data on where foreign travelers stay overnight.

Traveling to Japan: Ranking of Visit Rates by Japanese Prefecture, Number of Total Lodgers by Prefecture

What do foreign visitors buy in Japan?

"Consumption During Travel" shows spending by foreign visitors in Japan by category, such as accommodation, transport, cuisine, and leisure. Spending by country/area is also available.

Traveling to Japan: Consumption During Travel

How many overseas travelers are there?

"Japanese Overseas Travelers" provides figures of Japanese nationals traveling abroad. Destination information can be compared yearly and monthly.

Overseas Travel by Japanese

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Japan-bound Statistics

Time series data-set related to Overseas Residents’ Visit to Japan can be downloaded.

Overseas Residents' Visits to Japan 13 September 2024

• According to Japan National Tourism Organization (JNTO), the estimated number of international travelers to Japan in July 2024 was 3,292,500 (+10.1% compared to 2019), marking the highest number ever recorded.

Overseas Residents' Visits to Japan (Estimated figures)

3,292,500 Visits

YOY　 +41.9％

January to July

21,069,880 Visits

1.1 Overseas Residents' Visits to Japan by month

Source : Japan National Tourism Organization (JNTO)

1.2 Overseas Residents' Visits to Japan by year　 Annual

Overseas residents' visits to japan by country and region 13 september 2024.

• Looking at the number of international travelers to Japan by country/region in July 2024, China had the highest number of foreign visitors to Japan at 776,500, followed by South Korea at 757,700, and Taiwan at 571,700.

1.3 Overseas Residents' Visits to Japan by Country and Region

Source : Japan National Tourism Organization (JNTO) Figures until May 2024 are provisional. Figures up to June 2024 are estimate.

1.4 Overseas Residents' Visits to Japan by country or region, 2023　 Annual

Source : Japan National Tourism Organization (JNTO) *Provisional

1.5 Overseas Residents' Visits to Japan by Region　 Annual

Source : Japan National Tourism Organization (JNTO) Figures until 2022 are final. Figures in 2023 are provisional.

Download time series dataset .xlsx

Statistics of Overseas Residents' Visits to Japan (Historical figures/by Country/by purpose)

EXCEL formatted file/ 756kB Modified: 13 September 2024

International Visitors to Japan in 2022 Rise to 3.8 Million

There were 3,831,900 foreign visitors to Japan in 2022, according to the Japan National Tourism Organization, which was more than 15 times as many as in 2021. While the easing of entry limitations brought a significant recovery, the figure for 2022 is only just over 10% of the total for 2019, immediately prior to the COVID-19 pandemic.

The number of international visitors to Japan had registered a record high for seven consecutive years from 2013, peaking at 31.9 million in 2019. The government set a target of 40 million visitors by 2020, when the Tokyo Olympics and Paralympics were scheduled to be held. However, the outbreak of the global pandemic led to travel restrictions, starting in February 2020, and around April the country became essentially closed to foreign visitors.

From June 2022, the government reopened the country to foreign tourists. Japan substantially eased entry requirements, such as lifting a ban on individual travel and reinstating visa exemptions for many. These measures, combined with the tailwind of the depreciation in the Japanese yen, boosted the number of visitors to Japan starting from October.

By country, South Korea accounted for the largest number of visitors, at 1,012,700, followed by Taiwan (331,100), the United States (323,500), and Vietnam (284,100). However, China’s strict Zero COVID policy resulted in only 189,000 Chinese visiting Japan in 2022.

Meanwhile, the number of Japanese traveling overseas in 2022 was 2,771,700, which was 5.4 times more than in the previous year, but down 86.2% from 2019. One factor limiting outbound tourism was the weak Japanese yen.

(Translated from Japanese. Banner photo: A foreign visitor takes a selfie with his smartphone in front of the Kaminarimon gate in Asakusa, Tokyo, on January 1, 2023. © Reuters.)

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Inbound tourism numbers hit record high, with Japan set to achieve 2025 goal

Japan is on course to achieve a government goal of topping the pre-pandemic figure of 32 million annual foreign visitors by 2025, with the January-March quarter seeing a record 8.56 million, data from the Japan National Tourism Organization showed Wednesday.

Foreign travelers also spent ¥1.8 trillion during the January-March period, which translates to about ¥210,000 per person per stay. The total marks the highest figure on record as more people stay longer in Japan thanks to the weaker yen.

Japan also welcomed a record 3.08 million foreign visitors in March, surpassing the previous high of 2.99 million from July 2019, JNTO said.

The spike in numbers can be attributed to the Easter holiday in March, when there were more travelers from Western countries such as Australia and the United States, as well as the attraction of the cherry blossom season.

In 2023, about 25 million visitors came to Japan, spending a record ¥5.3 trillion, with a single tourist on average spending around ¥210,000 per stay.

The figures have already surpassed a target — set at ¥5 trillion total and ¥200,000 on average — that had been fixed for 2025 in the government’s tourism strategy and goals, which were drafted in 2023.

However, other goals in the plan have yet to be reached, and the government held the ministerial meeting on Wednesday evening to discuss their efforts and further plans.

For instance, one of the goals set in the basic plan is to establish sustainable tourist spots, or destinations that can continue to flourish and be self-sustainable in terms of financial, social, cultural and natural resources, with minimum impacts on the environment.

As of November, the latest figure available, there were only 31 areas that have set up such projects, well short of the government goal of 100 by 2025. The tourism agency is offering support to various local governments and destination marketing organizations to encourage more to join.

Another issue that remains is the fact that tourists still tend to congregate in urban areas. In 2023, around 70% of all visitors stayed in the three metropolitan cities of Tokyo, Osaka or Kyoto, or areas surrounding the capital such as Chiba and Kanagawa prefectures. The figure was just over 60% prior to the pandemic.

"I think the potential of rural areas is truly limitless — and we are yet to see this potential fully flourish," said Ichiro Takahashi, the head of Japan Tourism Agency. "While there is a trend of uneven distribution in the three major metropolitan areas, we would like to especially strengthen our efforts to attract visitors to these rural regions."

Meanwhile, outbound tourism remains low compared to inbound arrivals, mostly due to the weak yen and high prices abroad. In March, about 1.22 million people visited foreign countries from Japan, around 60% of the figure during the same period in 2019.

In 2023, the figure was 9.62 million, less than half of the amount recorded in 2019.

However, domestic travel through 2023 almost rebounded to 2019 levels, and individuals spent 17.8% more on average per person. The total consumption amount was ¥21.9 trillion, approaching the goal of ¥22 trillion set by the government for 2025.

Staff writer Gabriele Ninivaggi contributed to this report.

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