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F'real unveils new mystery flavor to create a wave of nostalgia with every sip this summer.

Consumers are invited to sip and savor this flavor crafted to pay homage to a beloved childhood favorite .

BUFFALO, N.Y. , June 10, 2024 /PRNewswire/ -- f'real , the innovative, fast-growing brand known for its blend-it-yourself shakes and smoothies, announces the launch of a Mystery Flavor Milkshake available today at retail locations nationwide. The limited-time offering promises an indulgent and nostalgic experience for consumers inviting them to relive memories of visiting their favorite childhood ice cream shop with a fruity and familiar flavor that celebrates the heyday of summers past and present.

The introduction of the Mystery Flavor Milkshake reflects shifting preferences and trends within the indulgence category with 57% of consumers stating they are interested in nostalgic desserts. 1 Gen Z consumers are especially interested in nostalgic desserts, with 62% saying they love these old-school treats. 2 The Mystery Flavor is poised to generate heightened trial and excitement, drawing on the success of the brand's past limited-time offerings such as the Birthday Cake Batter Milkshake, unveiled in September 2023 that celebrated the 20th anniversary of its first blender installation.

"f'real's commitment to innovation is deeply rooted in our understanding of consumer trends and preferences. Our new Mystery Flavor caters to our customers' changing tastes and provides a fun and engaging experience that will drive excitement," said Elizabeth Collins , Rich Products Corporation Director of Customer Marketing. "This milkshake is not just a treat; it's a trip down memory lane. We've crafted a flavor that pays homage to a beloved favorite, creating a wave of nostalgia with every sip. We're confident that the element of surprise will make this flavor a huge hit this summer."

Gen Z's love for unique and exciting flavors is evident, with 44% loving to try new foods—the crazier and more unique, the better—and 51% willing to try a new food just because it sounds exciting. 3

Understanding its Gen Z consumers' adventurous nature, f'real continually introduces new products that resonate accordingly. Over 90% of Gen Z consumers, who make up the majority of f'real's customer base, like trying new foods and beverages, with nearly half preferring them in familiar formats. The generation is also drawn to trying new flavors in desserts and confections, particularly at the mention of "limited-time." 4

The Mystery Flavor launch is an extension of f'real's "Discover Your f'real" global campaign, which embraces Gen Z's curiosity for new experiences and encourages consumers to take the leap and discover a nearby f'real location, further enhancing their connection with the brand. By offering customizable twists on traditional items and nostalgic flavors, f'real integrates social experiences into dining habits.

f'real's Mystery Flavor is available nationwide at select retailers including Sheetz, Kwik Trip, Royal Farms, Quickchek, and more. The suggested retail price for each 12-ounce f'real is $3.99 .

Learn more about f'real, its lineup of blend-it-yourself shakes and smoothies, and find a f'real near you at freal.com .

Media Contact Demonstrate PR for f'real [email protected] 415.400.4214

About f'real f'real is a fast-growing company that designs, sells and markets blend-it-yourself milkshakes, and smoothies, all made from honest ingredients, in more than 20,000 locations across the U.S. and Canada including convenience stores, colleges and universities, theaters, and military bases. The patented in-store blending system blends delicious and authentic milkshakes, smoothies at the touch of a button in about a minute. As the No. 1 frozen novelty offering in convenience stores, f'real's success can be attributed to continued innovation in the category and the quality of its products. f'real foods is a wholly-owned subsidiary of Rich Products Corporation. For more information, visit please visit   freal.com  or follow on   TikTok ,   Instagram , and   Facebook .

About Rich's Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants, and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion , Rich's is a global leader with a focus on everything that family makes possible. Rich's—Infinite Possibilities. One Family. Learn more at Richsusa.com .

1  The First Rule of Dessert? Don't Talk About "Healthy." (n.d.). Datassential. Retrieved May 22, 2024 , from https://datassential.com/resource/blog-dessert-trends/

2  The First Rule of Dessert? Don't Talk About "Healthy." (n.d.). Datassential. Retrieved May 22, 2024 , from https://datassential.com/resource/blog-dessert-trends/

3  Datassential Five in Focus Reports: New Food Experiences for Gen Z, Millennials, Gen X, and Boomers, Oct 2021

4  Datassential Five in Focus Reports: New Food Experiences for Gen Z, Millennials, Gen X, and Boomers, Oct 2021

View original content to download multimedia: https://www.prnewswire.com/news-releases/freal-unveils-new-mystery-flavor-to-create-a-wave-of-nostalgia-with-every-sip-this-summer-302167460.html

SOURCE f’real

From Big Buddy to Karuba cups, here's how to navigate Kwik Trip's self-serve drink section

Kwik Trip has a pretty expansive self-serve drink station, offering beverages ranging from milkshakes and slushies to iced coffees and hot Americanos. With so many machines, each with a different use, serving a different drink, it can be pretty easy to get confused on what's what or what cups are used with which machine.

Maybe you just want a simple, traditionally brewed coffee and can't seem to find them amongst the Karuba coffees, or maybe you're feeling adventurous and want to switch up your morning latte flavor but can't seem to find the machine that can do just that.

Regardless of if you're a Kwik Trip regular or you barely visit the chain gas station and convenience store, chances are you haven't used every self-serving drink machine they have.

Here's a list of all the drink machines you can find in any Kwik Trip location and what they do.

Slushie Machine, $1.29-$1.99

The self-serve slushie machines are for those looking for a quick, cold, sweet beverage. While flavors can differ depending on the day and location, customers are able to choose between "Blue Moon Frost," "Lime Chill," "Polar Punch," and "Orange Breeze" flavors. The slushies are made with purchasable gallon juices, which are usually located next to the slushies. Any of the "Buddy" cups can be used for these drinks.

Buddy cup sizes include:

• Little Buddy, 20 ounces
• Big Buddy, 30 ounces
• Best Buddy, 40 ounces
• Mega Buddy, 50 ounces

F'Real machine, $3.99

F'real blenders are customer-operated machines used to make frozen treats out of the pre-made cups that accompany the machine. Customers can choose from any of the nine milkshake flavors or three fruit smoothie flavors. Remove the lid, place the 10-ounce cup into the F'real blender, choose the level of thickness you'd like your treat to be and press start. In less than a minute, the machine produces a perfectly blended frozen drink. Flavors include Oreo cookies and cream, strawberry shortcake, fudge brownie batter, Snickers, cotton candy and more. There are over 20,000 F'real machine locations across the U.S. and one can be found in most Kwik Trips.

Fresh Blends machine, $2.49-$3.99

The Fresh Blends machine is another self-serving frozen beverage machine. Customers choose either a 12-, 16- or 20-ounce Fresh Blends cup, place it into the machine and use the touch screen to navigate your drink choice. There are nine drink categories, each with their own flavors. The machine can make fruit smoothies, chocolate shakes, frozen lemonades, frappes, fruit shakes, juice refreshers, cold brew coffee shakes, iced cold brew lattes and iced lemonades. Once you choose your drink and flavor, the machine handles the rest, producing a frozen drink in under a minute and even self-cleaning afterwards.

Karuba Nitro coffee machine, $1.29-$9.99

This coffee machine is specifically for cold brew coffee infused with nitrogen gas. The gas creates small bubbles in the coffee that produces a signature thick and creamy texture. Customers can choose either the regular cold brew flavor or the French vanilla iced latte. Any of the heat-safe Karuba coffee cups can be used for this machine. Karuba cups come in 12-, 16-, 20-, and 24-ounce sizes. A coffee-to-go size, 96 ounces, is also offered.

Bean2Cup machine, $1.29-$9.99

This simple coffee machine is where customers can get quick, freshly brewed hot or iced Karuba coffee. Flavors include house, hazelnut and Columbian for both hot and iced coffees. Simply choose your Karuba cup size, place it under the drink dispenser and use the touchscreen on the machine to choose which coffee you'd like to enjoy.

Drip coffee machine, $1.29-$9.99

These are traditionally brewed coffees out of a drip coffee machine. While flavors differ depending on the day and season, customers can usually choose from the house blend, Columbian or Kona dark roast. This season's limited time flavor is toasted coconut caramel cream. Choose your drink size, pick your hot coffee of choice and dispense it into your heat-safe Karuba cup. Sugars, syrups, chilled and regular creamers are provided for no extra costs for customization.

Cappuccino and hot cocoa machine, $1.29-$1.79

This machine is for customers looking for a quick, hot and sweet drink. The cappuccino flavors differ depending on the day and location but customers can usually choose from white chocolate caramel, French vanilla, English toffee and more. The machine usually has an option for hot cocoa as well. Choose a heat-safe cup of any size, place it under whichever flavor you'd like and press and hold the button to dispense the drink.

Karuba Gold machine, $1.29-$9.99

The Karuba gold machine is used to make various flavored lattes, mochas, Americanos and hot chocolate, either hot or iced. Customers can add vanilla or caramel to any of the lattes, mochas and Americanos as well as steamed milk with the push of a button. Choose the appropriate Karuba cup and size of your choice, place it under the drink dispenser and use the touch screen to navigate what drink and flavor you would like.

Tea Brewers, $1.29-$1.99

Customers can choose a heat-safe Karuba cup of choice and any of the individual tea bags offered. Simply dispense the hot water into the cup and steep your tea bag. Sugars and other drink additions are available for no cost for customization.

Fountain drink machine, $1.29-$1.99

This is where customers can find the usual sodas and beverages that are not canned or bottled. Kwik Trip carries Pepsi and Coke products in its soda machines, meaning customers can choose from Pepsi, Dr. Pepper, 7UP, Mountain Dew, Coke, Arizona Arnold Palmer, Brisk tea and similar drinks. Some machines even offer flavor shots that can be added to drinks for extra taste. Use any of the "Buddy" drink cups and fill it up with your beverage of choice.

Reach Jelissa Burns at 920-453-5107 or [email protected]. Follow her on Twitter at @burns_jelissa or on Instagram at burns_jelissa.

This article originally appeared on Appleton Post-Crescent: From Big Buddy to Karuba cups, here's how to navigate Kwik Trip's self-serve drink section

CStore Decisions

f’real Launches New Mystery Flavor

By Kevin McIntyre | June 12, 2024

Blend-it-yourself milkshake brand f’real has announced the launch of a Mystery Flavor Milkshake, which is available now at retail locations nationwide.

The limited-time offering gives customers a nostalgic experience, “inviting them to relive memories of visiting their favorite childhood ice cream shop with a fruity and familiar flavor that celebrates the heyday of summers past and present,” the company noted in a statement.

The introduction of the Mystery Flavor Milkshake reflects shifting preferences and trends within the indulgence category with 57% of consumers stating they are interested in nostalgic desserts.

Gen Z consumers are especially interested in nostalgic desserts, with 62% saying they love these old-school treats. The Mystery Flavor is poised to generate heightened trial and excitement, drawing on the success of the brand’s past limited-time offerings such as the Birthday Cake Batter Milkshake, unveiled in September 2023 that celebrated the 20th anniversary of its first blender installation.

“f’real’s commitment to innovation is deeply rooted in our understanding of consumer trends and preferences. Our new Mystery Flavor caters to our customers’ changing tastes and provides a fun and engaging experience that will drive excitement,” said Elizabeth Collins, Rich Products Corp. Director of Customer Marketing. “This milkshake is not just a treat; it’s a trip down memory lane. We’ve crafted a flavor that pays homage to a beloved favorite, creating a wave of nostalgia with every sip. We’re confident that the element of surprise will make this flavor a huge hit this summer.”

Gen Z’s love for unique and exciting flavors is evident, with 44% loving to try new foods — the crazier and more unique, the better — and 51% willing to try a new food just because it sounds exciting.

Understanding its Gen Z consumers’ adventurous nature, f’real continually introduces new products that resonate accordingly. Over 90% of Gen Z consumers, who make up the majority of f’real’s customer base, like trying new foods and beverages, with nearly half preferring them in familiar formats. The generation is also drawn to trying new flavors in desserts and confections, particularly at the mention of “limited-time.”

The Mystery Flavor launch is an extension of f’real’s “Discover Your f’real” global campaign, which embraces Gen Z’s curiosity for new experiences and encourages consumers to take the leap and discover a nearby f’real location.

f’real’s Mystery Flavor is available nationwide at select retailers including Sheetz , Kwik Trip , Royal Farms , QuickChek and more. The suggested retail price for each 12-ounce f’real is $3.99.

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Kwik Trip coming to Fargo

FARGO, N.D. (Valley News Live) - A chain of convenience stores with locations throughout Minnesota, Iowa, Wisconsin, Illinois and Michigan is setting up shop in Fargo.

We know of at least two Kwik Trip locations that are coming to Fargo. Goldmark Commercial Real Estate made the announcement of the sales this week.

Goldmark says this first location is nearly a 5-acre lot off of 45th Street South in Fargo. The address is 4501 37th Avenue South Fargo, which is by The Tavern.

The second location is 4177 Crossroads Drive South in Fargo. That is a near 4-acre lot at the intersection of I-94 and I-29.

No word yet as to when either location will open. The nearest Kwik Trip to Fargo is about 150 miles away.

According to the Kwik Trip website, a location recently opened in Brandon, South Dakota, with four more planned in Sioux Falls and one in Harrisburg.

Copyright 2023 KVLY. All rights reserved.

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