coca cola tours atlanta georgia

Check out these stories

World of coca-cola, find the secret formula to one of the world’s most iconic brands.

An attraction dedicated to a soft drink? You bet, and it’s one of the most fun things to do in Atlanta, Ga. Try your hand at mixing up your own fizzy drink recipe, see how you look inside a container of bubbly cola, check out Coca-Cola advertisements throughout the years, pose for a photo with the beloved Coca-Cola Polar Bear. And, oh yes, enter the  Vault of the Secret Formula .

Reasons to Visit World of Coca-Cola

• You can view hundreds of artifacts.
• At the end of the tour, you can sample more than 100 Coca-Cola beverages from around the world.
• You get a behind-the-scenes look at the bottling process.
• The gift shop is amazing.
• There’s even a 4-D theater.

Insider Tips

• Plan to spend approximately two hours to tour the entire World of Coca-Cola facility.
• Avoid the lines and the crowds with a  VIP guided tour . Or download the free World of Coca‑Cola Explorer mobile app to use as your personal VIP tour guide, revealing fun facts and photo activities as you explore the facility.
• World of Coca-Cola provides free public Wi-Fi access throughout the attraction and outside at Pemberton Place.
• Be sure to take advantage of the Membership Package, which allows you a reduced fee for the nearby Georgia Aquarium.
• Discount ticket prices are available for  groups of 25 or more .
• World of Coca-Cola is in downtown Atlanta, Ga., near  Georgia Aquarium and  Children’s Museum of Atlanta . How convenient.
• World of Coca-Cola offers free admission to the Armed Forces (active duty, reserves and retirees) year-round. Just bring your Armed Forces ID card to the ticket window.

Know Before You Go

When is world of coca-cola open.

World of Coca-Cola is open Monday – Thursday 10 a.m. to 5 p.m. and Friday – Sunday 10 a.m. to 6 p.m.; closed only on Thanksgiving and Christmas. Hours of operation are subject to change. Check the website for  hours of operation .

Reservations are not required.  Purchase tickets  in advance online with a variety of ticket options to choose from.

Where is World of Coca-Cola Located?

World of Coca-Cola is located in downtown Atlanta, across from Centennial Olympic Park and adjacent to Georgia Aquarium at:

121 Baker St. NW Atlanta, Ga. 30313

Get  driving directions  to the World of Coca-Cola parking garage.

Discover More

Get to know Atlanta, and discover the best things to do around the city.

Only In Atlanta

Unique things to do in atlanta for high school teens, downtown atlanta restaurants, sustainable and eco-friendly tips for visiting atlanta, unique atlanta venues with a nod to history, west end/atlanta university center.

• Skip to primary navigation
• Skip to secondary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to secondary sidebar

Atlanta on the Cheap

Have fun. Be cheap. LIve the Good Life for Less in Atlanta.

World of Coca-Cola: Get a family 4-pack of tickets for $50

World of Coca-Cola: Ticket discounts and free admission days.

ALL photos courtesy of World of Coca-Cola

World of Coca-Cola is mainly a tourist attraction — but probably every Atlantan should visit at least once. On this page, we’ll keep track of current discounts, special exhibits, and the rare free admission day.

At the downtown attraction, you can view vintage Coke memorabilia, learn about the bottling process, get close to the vault where the secret Coca-Cola recipe is stored, taste Coke products from around the world, and watch short films on your visit. Browse the exhibits online .

Hours: The World of Coca‑Cola is open 7 days a week, and is generally only closed on Thanksgiving Day and Christmas Day.  Check today’s hours .

Ticket prices have gone up in 2023:

• Adults — $19
• Kids (age 3-12) — $15
• Seniors (65+) — $17
• Age 2 and under — FREE
• Military — FREE

When you buy World of Coca-Cola tickets online , sales tax is added to these prices, but there is no extra service fee.

An annual pass gives you unlimited admission to the World of Coca-Cola for a full year from the date of purchase. Annual pass prices are $34 for adults, $26 for kids, and $15 for seniors.

The World of Coca-Cola is located at 121 Baker St. in downtown Atlanta, adjacent to the Georgia Aquarium in the Centennial Park District.

The tasting experience at World of Coca-Cola

The vault at World of Coca-Cola.

Discounts for World of Coca-Cola

Discounts to World of Coca-Cola are rare. When they pop-up around spring break or the holidays, the discount is generally on a 4-pack of tickets rather than on individual admission. In December of 2019, World of Coca-Cola held the only free admission day ever. We’re always hopeful there will be a repeat!

You can browse current offers at the World of Coca-Cola website, on the special offers page .

2024 Friends & Family Four-Pack deal

This is an annual promotion that runs each year in February or March, often to coordinate with spring break. It allows you to buy four general admission tickets for $50 plus tax.

The valid dates to use them are February 1st to 19th, 2024.

If you buy four adult tickets, that’s a total savings of $22. (If you buy kids tickets, the 4-pack is still $50, and your savings will be less.)

The details:

♦ You must purchase tickets online at World of Coke’s website . You can’t get the deal at the box office.

♦ You can buy up to two 4-packs per transaction, for a maximum of 8 tickets at the special price.

♦ There is no discount for single tickets — you’ll need to gather friends and family together to use the 4-pack. And if you bring a fifth wheel, that ticket will be full price.

♦ The special-price tickets must be used between February 1st and 12th.  They are not valid on other dates.

Veteran’s Day 2023 HALF-OFF deal

Note that World of Coca-Cola is ALWAYS FREE for military. This offer allows veterans and active military to bring family or friends along at a steep discount.

In honor of Veteran’s Day, World of Coca-Cola has rolled out an offer allowing military members to purchase up to four general admission tickets for 50% OFF .

The offer is good from Friday, November 3rd thru Sunday, November 12th, 2023 via advance purchase on the website. Use promo code VETS2023 at checkout.

Active military, retired military, and reserves are eligible for the half-price discount. You must present a military ID upon entry at the museum.

Ongoing deals and discounts

♦   Members of the military (active duty, reserves, retired) can present their Armed Forces ID card to get FREE admission to the World of Coca-Cola . The discount applies to the military member only; regular admission rates apply to family and friends.

♦  If you’re planning to visit multiple attractions in Atlanta, take advantage of the Atlanta CityPASS to save almost 40% on admission to five Atlanta-area attractions .

A new, interactive exhibit explores the science of scent.

Getting there and parking

If you drive, you can use the parking garage located at: 126 Ivan Allen Jr Blvd NW Atlanta, GA 30313.

According to the World of Coca-Cola website, the rate is $10 for up to 4 hours of parking, and $15 for 4+ hours.

It’s fairly easy to take MARTA as well. Exit at either Peachtree Center Station (Red/Gold Line) or GWCC Station (Blue/Green Line). You can find a MARTA guide here , with walking directions from both stations.

Stay in the know! Subscribe to our newsletter.

World of coca-cola.

121 Baker St NW Atlanta , GA 30313

Get Directions

Reader Interactions

December 10, 2021 at 6:42 pm

We have just moved to Atlanta from Canada so we are going to start some new holiday traditions! Usually we get hot chocolate from Tim Hortons and go through the Christmas light display at the local zoo. It’s quite different here in GA without the snow!! We were going to take our 3 boys to the Coca Cola museum and visit Stone Mountain. We have a few other Christmas festivals to check out and hopefully some new traditions are created!

December 10, 2021 at 2:42 pm

I loved going to the old world of Coke as a kid. The fountains shot up in the air into your cup.

December 7, 2021 at 10:50 pm

One family tradition we have is going to the movies as a family on Christmas night! I wish to continue it with my children

December 7, 2021 at 7:33 pm

Our favorite tradition is going to the tree farm the Saturday after Thanksgiving to pick out and cut down our Christmas tree.

December 7, 2021 at 6:05 pm

Our favorite tradition is decorating the tree. We have ornaments to commemorate important events, trips we’ve taken as a family, etc. As we pull out the ornaments, we re-visit those memories together.

December 7, 2021 at 11:12 am

Our favorite holiday tradition is to have a holiday white elephant gift exchange ($10 and under) on Christmas Eve with our extended family on both sides. Combine 30-40 crazy relatives, zany unique gifts, and plenty of ‘spirits’ with Christmas snacks and you get an annual ridiculously hilarious Christmas memory!

December 7, 2021 at 6:41 am

I enjoy Christmas in front of the fireplace, watching Christmas movies while drinking hot chocolate.

December 6, 2021 at 9:37 pm

Every year my family and I make a vow to spend more time together. That was hard with the pandemic and my sister and I are adults now out of the house; she’s a traveling nurse and I’m a teacher. One of the traditions that is a non-negotiable is decorating the tree together as a family. It’ maybe a small tradition, but we take great pride in decorating the Christmas tree and the home we grew up in. We play Christmas music, dance, laugh, and reminisce about past Christmases when we get together. It’s an amazing time and even with busy schedules and a pandemic that has no end in sight, now more than ever we make it a priority to do this with each other every year.

December 6, 2021 at 8:31 pm

I hand made an advent calendar about 7 years ago and the kids look forward to it every Christmas! 🙂

December 6, 2021 at 7:02 pm

My family loves are time we share together. Hanging out at Stone Mountain Park for snow mountain and the beautiful way they turn the park into Christmas…

December 6, 2021 at 4:19 pm

Every year I take my niece kids to as many festivities that we can get for the month of December.

December 6, 2021 at 12:41 pm

Each of our 8 differnt families have a theme. We wrap their gifts in their theme. We make cut-out cookies for their theme. Each family is given a dated ornament of their theme by monarch and they give an ornament of their theme to the monarch and 7 families.

And when they and their children arrive for Christmas Eve, they are wearing PJ’s of their theme.

It is so fun to look at the tree and the ornaments from Christmas past to remember the years. There is a special tree decorated with family members who have passed. Each ornament has a dated picture and is created by that individual family.

December 6, 2021 at 12:32 pm

Every year my family would celebrate with a brunch with neighbors and special people in our lives!

December 6, 2021 at 12:30 pm

Every Christmas Eve we would spend with my Grandmother and Grandfather when they were living. The whole family together. We may not see each other the rest of the year, or be bickering about something, but on that day, we all got together and got along. I miss that.

December 6, 2021 at 12:09 pm

My favorite memory is my family going to church on Christmas Eve. Halfway through the service the choir began to sing Joy To The World. When it came time for the chorus the man behind us sang “and heaven and nature sing” VERY loudly in a booming baritone voice. Needless to say it initially scared us and then we broke out in little girl giggles. Great memory of the joy of my youth 🥰

December 6, 2021 at 11:50 am

Every Christmas my Family and I make homemade peanut butter Christmas cookies. It brings us together in such a wonderful way. Then we sit down w/hot cocoa and watch “it’s a wonderful life” on Christmas Eve; the best times!

December 6, 2021 at 11:49 am

Every Christmas my Family and I make homemade peanut butter Christmas cookies. Even though I’m 40 years old now it always makes me feel like I’m that six year old girl making cookies for Santa and it brings us together in such a wonderful way. Then we sit down w/hot cocoa and watch “it’s a wonderful life” on Christmas Eve; the best times!

December 6, 2021 at 11:46 am

Every Christmas my sister and my mother and I we make homemade peanut butter Christmas cookies even though I’m 40 years old now it always makes me feel like I’m that six year old girl making cookies for Santa and it brings us together in such a wonderful way now I can pass this tradition down to my two children when they get old enough to help out in the kitchen!

And then we sit down w/hot cocoa and watch it’s a wonderful life on Christmas Eve it’s the best times!

December 6, 2021 at 11:45 am

We love to drive through neighborhoods looking at the lights every year on Christmas evening!!

December 6, 2021 at 11:44 am

Every Christmas my sister and my mother and I we make homemade peanut butter Christmas cookies even though I’m 40 years old now it always makes me feel like I’m that sexual girl making cookies for Santa and it brings us together in such a wonderful way now I can pass this tradition down to my two children when they get old enough to help out in the kitchen!

December 6, 2021 at 11:12 am

We always love driving through neighborhoods checking out all of the light displays throughout the month.

December 6, 2021 at 10:12 am

My absolutely favorite holiday tradition was “Adopting a family!” Every year my mom would adopt family (or multiple) and my siblings and I would help her pick out their gifts! One year we got to meet the family, I was a teenager but seeing their faces and how grateful they were for the gifts made my heart soar! We would also spend a lot of our time at shelters during the holidays loving on people. I’m so thankful my mom made that a regular thing for us, it helped to keep us grounded and in a place of being thankful for all we have. I can’t wait to continue this tradition with my boys!! Happy Holidays!!

December 6, 2021 at 8:53 am

My absolute favorite tradition that my boyfriend’s family started and has invited me to be a part of is gathering together at a cabin in North GA. Last year, we watched Christmas movies, made hot chocolate bombs, did jigsaw puzzles together, and cozied up by the fire while the snow fell. We’re going again this year and I’m excited to decorate sugar cookies and wear silly Christmas sweaters with them!

December 6, 2021 at 8:37 am

Our favorite holiday traditions are driving around looking at the lights, making yummy decorated cookies with friends and reading the night before christmas on Christmas eve. We’re new to Georgia and are working on making new memories down here!

December 6, 2021 at 7:57 am

Every year, we open a present on Christmas Eve and set out cookies to receive the rest. We also enjoy looking at the Christmas lights wherever we can find them.

December 6, 2021 at 7:46 am

Would love to win. We haven’t been since the remodel Anf my kids haven’t been at all.

December 6, 2021 at 6:47 am

Our family loves to ride around of the weekend evenings during the month of December and look at all the holiday lights. We’ve done this every since the kids were babies and although they are teenagers and college aged students now they still enjoy this family tradition. We have a few light displays that are local to us that the neighbors put on every year but I try to find a new display that we haven’t seen before that we drive to view. I hope the kids continue this as they start their own families!

December 6, 2021 at 6:24 am

We love to play Scrabble in the evenings during winter, especially as it gets dark so early that we can’t do our daily evening walk.

December 6, 2021 at 12:13 am

My favorite holiday memories are. celebrating Christmas on Christmas Eve with my extended family (two christmases!) and playing in the snow. My favorite tradition is listening to Christmas songs while making cookies for Santa.

December 5, 2021 at 11:56 pm

We love to take the kids to see the lights around the area. while kids grow is very satisfying to see how they get so excited about the holidays.

December 5, 2021 at 9:02 pm

Best Christmas tradition was going to bed early and waking to a fully decorated tree. The wonderment as a child was priceless.

December 5, 2021 at 8:57 pm

Loved touring Lights Of Life in the in the late 90’s/early 2000’s at 1AM if I could not sleep when they were on all night and the presentation took up the entire block.

December 5, 2021 at 8:43 pm

We love to drive around and look at Christmas lights. We play Christmas music and have popcorn and hot chocolate for the drive. We also celebrate Christmas morning at my grandmother’s house with our entire family.

December 5, 2021 at 7:59 pm

Six years ago my Mom moved here from NC to an assisted living facility. She was moving from her home, her friends, her whole life. My circle of friends immediately pitched in to help, inviting her to Christmas parties and tickets to shows. But the best part were my i-laws, who threw open their doors for a elderly old lady they’d not ever met. She loved the attention, and the laughter of children and the craziness of gifts and food. It was something I could never give her where she lived, and it was gratifying to see her eyes light up.

December 5, 2021 at 7:42 pm

We always spend Christmas Eve at my grandmothers house and eat breakfast.

December 5, 2021 at 7:41 pm

Going to see The Nutcracker at The Fox Theater is a tradition we enjoyed for many years.

December 5, 2021 at 7:40 pm

Our favorite winter activity is ice skating at Atlantic Station.

December 5, 2021 at 7:19 pm

Our tradition is to go see Christmas light!

December 5, 2021 at 7:15 pm

Love driving around looking at Christmas lights and decorated Christmas homes while holiday music is playing!

December 5, 2021 at 6:47 pm

We love driving around in our PJs with some hot coco looking for the best Christmas light display we can find!

December 5, 2021 at 6:35 pm

Our kids are young so we are still fine tuning our forever traditions. But so far we pick out 1 ornament a piece every year together and wear Christmas pajamas on Christmas Eve with hot chocolate and Christmas movies while we make cookies for Santa.

December 5, 2021 at 6:32 pm

Growing up, when we had friends and family visit us from out of state (at any time of year but especially at the holidays), we always took them to the World of Coke. It’s a hit with kids and adults, and the tasting room is always so much fun. The new holiday attractions there sound really interesting!

December 5, 2021 at 6:19 pm

We just moved here so we’re trying to making holiday memories in Atlanta. But my finest memory is when it snowed in Wilmington, NC and my son and his friends snowball fight and I made a fire and we had hot chocolate and s’mores.

December 5, 2021 at 6:16 pm

My favorite Christmas memory is driving around looking at Christmas lights and decorations.

December 5, 2021 at 6:05 pm

My all-time favorite memory of Christmas is traveling to Pigeon Forge with my husband and daughters and enjoying the mountains and dinner shows. That is where we also started the tradition of making donuts and putting together a jigsaw puzzle on Christmas morning.

December 5, 2021 at 6:02 pm

Our favorite tradition is driving around seeing the Christmas lights while playing Christmas music in the car.

December 5, 2021 at 6:01 pm

We love going to see Christmas lights as a family. One of our favorites is the Lights of Life at Life University in Marietta, Ga.

December 5, 2021 at 5:58 pm

Every year we would go to the Pink Pig. It started when my sister and I were little and we have been taking our kids too. We are sad that we won’t be able to do it anymore and will have to find a new tradition.

December 5, 2021 at 5:55 pm

My favourite holiday memories are seeing my kids faces when Santa visits every Christmas Eve.

December 5, 2021 at 5:54 pm

Our favorite tradition is going to the lights at Life University.

December 9, 2020 at 1:19 pm

Every year we go to Berry’s Tree Farm in Covington and cutting down our Christmas Tree.

We use stock images by our partner, Deposit Photos!

www.depositphotos.com

Member of the living on the cheap network.

• Back to Top
• Half-Off Deals
• Kids & Family
• Attractions
• Terms of Use and Privacy Policy

• Atlanta Botanical Gardens
• Atlanta History Center
• Centennial Olympic Park
• Children’s Museum of Atlanta
• Fox Theatre
• Georgia Aquarium
• The Michael C. Carlos Museum
• High Museum of Art
• Ponce City Market
• Transportation
• Underground Atlanta

World of Coca-Cola

• Zoo Atlanta
• Featured Restaurants
• Krog Street Market Restaurants
• Ponce City Market Restaurants
• Sweet Auburn Curb Market Restaurants
• The Canteen at Tech Square Restaurants
• About Downtown Atlanta
• Neighborhoods
• Real Estate

With millions of visitors flocking to Atlanta every year, one of the main attractions that keep them coming back in droves is the wonderful World of Coca-Cola. Atlanta is home to Coca-Cola, the world’s largest and most successful soft drink manufacturer. Located in the heart of Downtown Atlanta, the World of Coca-Cola is a truly fascinating look at how Coca-Cola came to be an international sensation.

Originally, the World of Coke was a permanent fixture at the Underground, a bustling entertainment center in Downtown Atlanta. In the early 2000’s, the museum closed down and plans to reopen the World of Coke in its new, much larger location began to take shape.

The new World of Coke museum made its grand debut on May 24th 2007 and quickly became a much sought after destination for locals and visitors trekking to the Downtown Atlanta corridor. Located directly across the street from the Children’s Museum of Atlanta, the Georgia Aquarium and the Olympic Centennial Park, this sprawling 60,000 square foot, state of the art museum is a beacon for Coca Cola connoisseurs and museum buffs alike.

What’s really exciting about the World of Coke is that the tour touches on the past, present and the future of the brand that has come to symbolize American tradition and creativity. From special exhibits that feature pop art utilizing the Coca Cola logo or silhouette to the tasting room which allows patrons to sample more than sixty different Coca Cola recipes from around the world, this family friendly museum is a must-see on any list of Downtown Atlanta attractions.

Address: 121 Baker St. NW Atlanta, GA 30313-1807

Parking: Visitors can park in the World of Coca-Cola parking garage for $20/vehicle. The entrance is located at the stoplight on Ivan Allen Jr. Boulevard between Centennial Olympic Park Drive and Luckie Street.

Marta Information: Visitors using MARTA can choose from two stops, each approximately a 10 minute walk from the World of Coke. MARTA stop W1 – Dome/GWCC/Philips Arena/CNN Center MARTA stop N1 – Peachtree Center.

For more information, please call (404) 676-5151 or 1-800-676-COKE (2653).

World of Coca-Cola

Price & Hours

• Facilities 4.5
• Atmosphere 3.0

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and the bottling process. A Portrait Wall documents the brand’s global impact. In addition to the regular Coca-Cola Theater, the museum boasts a 3-D Theater. The older generations in your group will likely enjoy the museum's attention to the company's past, but the kids will probably be most excited for the Taste It! area, where multiple varieties of Coke can be sampled. You can also purchase various Coke memorabilia at the on-site gift shop.

Soda enthusiasts find this place fascinating (though those with no affinity for the brand may be underwhelmed). Some visitors lament that the museum can get crowded and its lines long.

World of Coca-Cola Tickets

Standard tickets for World of Coca-Cola cost $21 for adults, $19 for seniors and $17 for kids ages 3 to 12. Children 2 and younger get in for free. Tickets can be purchased in advance online; tickets at the gate are subject to availability. If you have an Atlanta CityPASS, your pass covers entry to the museum. 

World of Coca-Cola Tours

Guided Tour tickets are available for $35 per person and include a one-hour guided tour through some of the most popular areas on-site, as well as access to all of the exhibits, films and experiences. Plus, you'll get a skip-the-line photo op with the World of Coca-Cola Polar Bear.

World of Coca-Cola Parking

Should you opt to stop by World of Coca-Cola, plan your itinerary so that your trip coincides with or is around the same time as a visit to the nearby Georgia Aquarium and the National Center for Civil and Human Rights . All three attractions are accessible by streetcar, bus, train and car. If you decide to drive, World of Coca-Cola has a parking garage that charges $20 per vehicle.

World of Coca-Cola Hours

World of Coca-Cola is generally open daily from 10 a.m. to at least 5 p.m., but hours of operation may vary by season and day of the week. Visit the attraction's website to find out more. 

Popular Tours

90-Minute Narrated Sightseeing Trolley Tour in Atlanta

(1581 reviews)

from $ 36.00

Atlanta's Black History and Civil Rights Tour

(1062 reviews)

from $ 74.00

Skip the Ticket Line: World of Coca-Cola Admission in Atlanta

(903 reviews)

from $ 22.87

More Best Things To Do in Atlanta

#1 Atlanta History Center

U.S. News Insider Tip: Buckhead (like all of Atlanta) is known for its abysmal traffic. Avoid the roads from 3:30 p.m. to 6:30 p.m. for the best shot at avoiding the gridlock. – Elizabeth Von Tersch, Senior Editor

Spread across 33 acres in Atlanta's trendy Buckhead neighborhood, the Atlanta History Center seeks to explore Georgia's past through comprehensive exhibitions, historic homes and miles of gardens and trails. The center's primary facility is the Atlanta History Museum, which showcases exhibits that span the region's history, from the culture of the Muscogee and Cherokee Indians' ancestors to life in the antebellum South. 

Explore More of Atlanta

Things To Do

Best Hotels

You might also like

Chattanooga

# 6 in  Best Places to Visit in Tennessee

Greenville, SC

# 5 in  Best Places to Visit in South Carolina

If you make a purchase from our site, we may earn a commission. This does not affect the quality or independence of our editorial content.

Recommended

30 Fun Fall Weekend Getaways for 2024

Holly Johnson August 29, 2024

The 19 Best Fall Family Vacations for 2024

Amanda Norcross August 27, 2024

The 28 Best Water Parks in the U.S. for 2024

Holly Johnson|Timothy J. Forster May 8, 2024

The 18 Best Napa Valley Wineries to Visit in 2024

Lyn Mettler|Sharael Kolberg April 23, 2024

The 25 Best Beaches on the East Coast for 2024

Timothy J. Forster|Sharael Kolberg April 19, 2024

The 50 Best Hotels in the USA 2024

Christina Maggitas February 6, 2024

The 32 Most Famous Landmarks in the World

Gwen Pratesi|Timothy J. Forster February 1, 2024

9 Top All-Inclusive Resorts in Florida for 2024

Gwen Pratesi|Amanda Norcross January 5, 2024

24 Top All-Inclusive Resorts in the U.S. for 2024

Erin Evans January 4, 2024

26 Top Adults-Only All-Inclusive Resorts for 2024

Zach Watson December 28, 2023

World of Coca-Cola

121 Baker St. NW, Downtown, Atlanta, Georgia

Explore the history of the beloved beverage brand at the must-see Atlanta attraction, World of Coca-Cola—the dynamic, interactive, multimedia home of Coke’s secret formula. See more than 1,200 rare artifacts and sample more than 100 different beverages, get closer than ever to the vault that holds the secret Coca-Cola recipe, and take a trip around the world in a thrilling 3D movie experience.

Although the World of Coca-Cola is about far more than its namesake product, the tasting room remains a highlight. At the Sampling Bar, you can choose from more than 100 different Coca-Cola brand beverages from around the world, including flavors such as Bibo Candy Pine-Nut and Fanta Melon Frosty.

You can also line up for a photo with the Coca-Cola Polar Bear, look behind the scenes at the bottling process, or head to the vault that contains Coca-Cola's signature secret formula. The World of Coca-Cola is easily combined with tours of Atlanta and its other major attractions such as Centennial Olympic Park , the National Center for Civil and Human Rights , CNN Studios, and the Georgia Aquarium .

The World of Coca-Cola provides plenty of kid-friendly entertainment options.

Plan to spend roughly two to three hours enjoying the exhibits.

The museum is next to the Georgia Aquarium and the National Center for Civil and Human Rights, making for an easy full day of activities.

Purchase tickets in advance to guarantee admission.

The World of Coca-Cola is conveniently located in downtown Atlanta. For drivers, the parking garage is off of Ivan Allen Jr. Blvd. Those staying in Midtown may prefer to walk to the attraction. Or, take a MARTA train to Dome/GWCC/Philips Arena/CNN Center or Peachtree Center and walk 10 to 15 minutes.

The World of Coca-Cola provides a cool oasis during Atlanta’s long, hot summers; visit during peak heat in summer afternoons for a much-needed air-conditioned reprieve. The museum is open daily with the exception of major holidays. Check operating hours before your trip.

General admission allows access to all the major attractions, but to learn more about the history of Coca-Cola, opt for a guided World of Coca-Cola tour, which is capped at 10 people for a personalized experience. The tour includes access to unique photo opportunities.

It takes an average of two hours to go through the World of Coca-Cola’s permanent exhibitions. Make sure you give yourself enough time to enjoy the interactive attractions, snap a selfie with the Coca-Cola polar bear, and sample the different flavors in the tasting room.

Yes. With more than one million annual visitors, the World of Coca-Cola is one of Atlanta’s most popular attractions and is definitely worth a visit. Packed with interactive and multimedia exhibitions, you can learn about the Coca-Cola secret formula, enjoy a 3D video experience, and sample more than 100 Coca-Cola flavors in the tasting room.

No, you can’t take outside food and drinks into the World of Coca-Cola except under special circumstances. You can buy lunch and snacks at the nearby Bottle Cap Café, and a lunch cart is also available for school groups to store their boxed lunches during the tour.

You don’t have to book World of Coca-Cola tickets in advance, but reserving ahead of time is highly recommended. Plus, it’ll save you US$1. Tickets bought on the day are subject to availability and might sell out at busy times. Advance booking is also essential for guided tours and other experiences.

At the World of Coca-Cola, you’ll experience the Vault of the Secret Formula and the bottling plant, where you can sample 100 different Coca-Cola varieties from around the world and pose for photos with the Coca-Cola polar bear. There’s also a 3D movie experience and more than 200 Coca-Cola artifacts on display.

Yes, you’ll pass through a security checkpoint before entering the World of Coca-Cola—this can sometimes add some time onto your visit. Prohibited items include guns, knives, and all other forms of weapons. You are also asked to wear clothing and accessories suitable for a family-friendly attraction.

Things To Do Available ( 15 )

Ultimate atlanta walking tour and activities.

Duration: 2 to 5 hours

A Day In Atlanta

Duration: 60 to 90 minutes

Atlanta CityPASS, including Atlanta's Top Tourist Attractions

Duration: 9 days

Atlanta Highlights Private Sightseeing Tour via Luxury Vehicle

Private atlanta city tour.

Duration: 1 to 4 hours

Atlanta Small-Group Segway Tour

Duration: 1 hour 30 minutes

Discover Atlanta Tour with stop at MLK Center & Ponce City Market

Duration: 3 hours

Atlanta City Electric Car Guided, 90-Minute Sightseeing Tour

World of coca-cola ticket & guided tour with vip polar bear photo.

Duration: 90 to 120 minutes

World of Coca-Cola Multimedia Attraction Admission in Atlanta

Travel like an expert with aaa and trip canvas, get ideas from the pros.

As one of the largest travel agencies in North America, we have a wealth of recommendations to share! Browse our articles and videos for inspiration, or dive right in with preplanned AAA Road Trips, cruises and vacation tours.

Build and Research Your Options

Save and organize every aspect of your trip including cruises, hotels, activities, transportation and more. Book hotels confidently using our AAA Diamond Designations and verified reviews.

Book Everything in One Place

From cruises to day tours, buy all parts of your vacation in one transaction, or work with our nationwide network of AAA Travel Agents to secure the trip of your dreams!

• Statistics Stats
• You are here:
• Sublime with Rome
• September 1, 2024 Setlist

Sublime with Rome Setlist at Coca-Cola Roxy, Atlanta, GA, USA

• Edit setlist songs
• Edit venue & date
• Edit set times
• Add to festival
• Report setlist

Tour: Farewell Tour 2024 Tour statistics Add setlist

Sorry, there are no songs in this setlist yet, but ...

If you were there then add whatever song you remember!

And you might also get help in the setlist request forum

Edits and Comments

1 activity (last edit by allenz , 2 Apr 2024, 05:59 Etc/UTC )

More from this Artist

• More Setlists
• Artist Statistics
• Add setlist

Related News

Setlist Insider: Supercut 2022

Setlist Insider: Sublime with Rome

Marquee Memories: Sublime with Rome

Sublime with rome gig timeline.

• Aug 30 2024 Rabbit Rabbit Asheville, NC, USA Add time Add time
• Aug 31 2024 Firefly Distillery North Charleston, SC, USA Start time: 8:15 PM 8:15 PM
• Sep 01 2024 Coca-Cola Roxy This Setlist Atlanta, GA, USA  –  Find tickets Add time Tickets Add time
• Sep 05 2024 Billy Bob's Fort Worth, TX, USA  –  Find tickets Add time Tickets Add time
• Sep 12 2024 Rise Up Music Festival 2024 McHenry, IL, USA Add time Add time

1 person was there

• flowersforzoe

Share or embed this setlist

Use this setlist for your event review and get all updates automatically!

<div style="text-align: center;" class="setlistImage"><a href="https://www.setlist.fm/setlist/sublime-with-rome/2024/coca-cola-roxy-atlanta-ga-2bab3876.html" title="Sublime with Rome Setlist Coca-Cola Roxy, Atlanta, GA, USA, Farewell Tour 2024" target="_blank"><img src="https://www.setlist.fm/widgets/setlist-image-v1?id=2bab3876" alt="Sublime with Rome Setlist Coca-Cola Roxy, Atlanta, GA, USA, Farewell Tour 2024" style="border: 0;" /></a> <div><a href="https://www.setlist.fm/edit?setlist=2bab3876&amp;step=song">Edit this setlist</a> | <a href="https://www.setlist.fm/setlists/sublime-with-rome-1bd5b144.html">More Sublime with Rome setlists</a></div></div>

Last.fm Event Review

[url=https://www.setlist.fm/setlist/sublime-with-rome/2024/coca-cola-roxy-atlanta-ga-2bab3876.html][img]https://www.setlist.fm/widgets/setlist-image-v1?id=2bab3876[/img][/url] [url=https://www.setlist.fm/edit?setlist=2bab3876&amp;step=song]Edit this setlist[/url] | [url=https://www.setlist.fm/setlists/sublime-with-rome-1bd5b144.html]More Sublime with Rome setlists[/url]

Tour Update

• Aug 30, 2024
• Aug 29, 2024
• Aug 28, 2024
• Aug 27, 2024
• Aug 26, 2024
• Aug 25, 2024
• FAQ | Help | About
• Terms of Service
• Ad Choices | Privacy Policy
• Songtexte.com

16 Fun Things to Do in Georgia With Kids in 2024

I f Georgia’s on your mind for a family vacation, you’re in for a treat. It’s a great, kid-friendly destination. You’ll find big city attractions in Atlanta, like the World of Coca-Cola. Or head outdoors for fun at Stone Mountain Park or Six Flags Over Georgia. This peach of a state serves up plenty of fun activities for the entire family, from toddlers to teens. Here are 16 of our favorite things to do in Georgia with kids.

1. The Georgia Aquarium in Atlanta

Georgia’s capital city provides a wealth of family-friendly activities to choose from. Among the best is the Georgia Aquarium . One of the largest aquariums of its kind in the world, this incredible facility houses over 120,000 animals from more than 200 species. 

As superstars go, none are bigger than the whale sharks. The largest fish in nature reside in the Georgia Aquarium in a 6.3-million-gallon tank which the aquarium was designed around. Of course, the small creatures are also fascinating. Additionally, the Georgia Aquarium features short 4D movies, animal encounters and even sleepovers.

Posing with the Coca-Cola Polar Bear at The World of Coca-Cola. Photo credit: Deb Steenhagen

2. The World of Coca-Cola

Also in Atlanta, the World of Coca-Cola  showcases the history of almost everyone’s favorite soda – especially if you’re from the South! This 20-acre complex contains hundreds of artifacts. As you tour, you’ll get a behind-the-scenes look at the bottling process. There’s also a 4D theater and a terrific gift shop. But everyone’s favorite part of the experience is sampling more than 100 Coca-Cola beverages from around the world. It’s family fun at its sugary best! Don’t miss the opportunity to take a selfie with the beloved Coca-Cola Polar Bear. 

Read More: 26 Kid-Friendly Atlanta Hotels

3. Meet the Pandas at Zoo Atlanta

Who can resist the chance to see pandas? Zoo Atlanta  is one of only three zoos in the USA housing these precious black and white creatures. But the pandas aren’t the only wild animal treasures living here. The Asian Forest harbors one of the largest zoological populations of orangutans. And, in the Ford African Rain Forest, you’ll find the country’s largest population of gorillas. Interact with the tallest animals in the zoo as you feed the giraffes. When your wildlife viewing is done, the kids can cool off at the splash fountain or hop on the zoo train for a ride.

4. Fernbank Museum of Natural History

Ancient fossils, dinosaurs, prehistoric cultures and new science discoveries unite in Fernbank Museum of Natural History . Discover the world  through immersive “edu-tainment”-style documentaries  in the Giant Screen Theater. In Fernbank’s new STEAM Lab (Science, Technology, Engineering, Arts and Mathematics), educational program offerings connect scientific concepts with the arts and humanities to provide an engaging, hands-on learning environment.

 Earth takes center stage in the outdoor exhibits. Walk among trees towering 16 stories above the ground as you wind along two miles of paths in Fernbank Forest. Keep an eye out for forest residents including amphibians, reptiles and mammals.

5. National Center for Civil and Human Rights

Dedicated to the achievements of the civil rights movement in the United States and the broader worldwide human rights movement, the National Center for Civil and Human Rights  is an important experience for the whole family. Some of the Center’s iconic exhibits include the papers and artifacts of Dr. Martin Luther King, Jr.; civil rights history in the USA; and stories from the struggle for human rights around the world.

The Center invites visitors to participate in a lunch counter sit-in simulation to place themselves in the shoes of non-violent protestors in 1960. An immersive experience, it provides teachable moments for the whole family.

6. The Children’s Museum of Atlanta

A fun place to go with toddlers and young kids in Georgia, the Children’s Museum of Atlanta  encourages learning through play. Children are encouraged to use all of their senses in six permanent learning zones and through special exhibits. Live performances by “imaginators” add to this fun educational experience.

7. A Ride along Buford Highway

For a culturally immersive adventure, take the kids for a drive along Buford Highway. This cultural melting pot is filled with numerous international communities. Be sure to stop at the Buford Highway Farmers Market  to sample a global variety of culinary treats including rolled ice cream, boba tea and more. For a colorful shopping experience, pop into Plaza Fiesta. Shop while the kids enjoy the arcade games.

8. Centennial Olympic Park

Created in 1996 to welcome visitors to the Atlanta-hosted Olympic Games, Centennial Olympic Park spans 21-acres in the heart of the city. Play in the Fountain of Rings, take an Instagram selfie at The Spectacular sculpture or just hang out at the playgrounds, gardens and on the expansive lawns. Towering over the park, the SkyView Atlanta Ferris wheel provides expansive views of the Atlanta skyline. For a deeper dive into the park and surrounding areas, consider a guided tour .

9. Stone Mountain Park

Take a day trip to Stone Mountain Park  for an adventure-filled outing. The park’s 3,200 acres feature camping, hiking, zip lines, attractions and more. Hike 15 miles of nature trails including a 1-mile trail to the summit of Stone Mountain. View historic sites while riding the park’s tram. The park’s Summit Skyride tram and Dinosaur Explore appeal to adventurous kids with interactive paleontology tents, Instagram-worthy photo ops and a dinosaur feeding wall.

 Plan for a family picnic or explore the 363-acre lake. For the golfers in the family, Stone Mountain Park boasts two beautiful golf courses.

10. Opt Outside for More Family Fun

Spend some time outside exploring the Atlanta BeltLine . This multi-use trail follows a historic railroad corridor through Atlanta neighborhoods. An ideal place to work off some of the kids’ excess energy, the trails invite walking, running, skating and biking. It’s one of the best free, kid-friendly things to do in Atlanta. 

Just 15 miles from Atlanta, Sweetwater Creek State Park offers a variety of activities for kids of all ages including boating, camping, fishing, geocaching and hiking.

Escape within the city’s Midtown neighborhood at Piedmont Park. This urban green space hosts several miles of paved paths ideal for biking, rollerblading, running and walking. Lawn space invites soccer games and Frisbees. Additional activities include softball and soccer field and a swim center. Pack a picnic lunch and enjoy an afternoon of family fun.

Read More: 30+ Top Places to Camp in Georgia

11. Atlanta Botanical Gardens

Next to Piedmont Park in Midtown you’ll find a 30-acre oasis. Atlanta Botanical Gardens  displays a stunning array of exhibits throughout the year. Highlights for the kids include the Children’s Garden, water play at Sunflower Fountain and introductions to various plants and animals in Soggy Bottom.

12. Six Flags Over Georgia

Atlanta’s classic theme park, Six Flags Over Georgia  beckons to kids of all ages. Experience an adrenaline rush on the park’s expansive variety of thrilling rides that twist, drop and zoom. Younger kids also find plenty of fun in milder rides. And kids of all ages flock to Hurricane Harbor water park where pipelines, wave pools and tsunami surges bring adventure to cooling off on a hot summer day.

Cloudland Canyon Hemlock Waterfall. Photo credit: Terri Marshall

13. Chasing Waterfalls in Cloudland Canyon State Park

In Georgia’s northwest corner on the western edge of Lookout Mountain, Cloudland Canyon State Park serves up gorgeous views at every turn. Home to cascading creeks, dense woodland, sandstone cliffs, thousand-foot-deep canyons, waterfalls, wild caves and wildlife, there’s something to entertain everyone in the family, from toddlers to teens.

The park boasts 64 miles of hiking trails, 10 miles of horseback riding trails and 30 miles of biking trails. For generations, my family has made the trek down into the canyon to view Cherokee Falls and Hemlock Falls. The hike is short but steep, with 600 steps leading down into the canyon and, of course, 600 steps back up. But your efforts are amply rewarded.

For those interested in camping overnight, the park offers cabins, yurts, tent campsites and RV sites.

Read More: 20+ Gorgeous Georgia Waterfall and Nature Hikes

Savannah’s Forsyth Park Photo credit: Pixabay

14. Visit Savannah

Situated along Georgia’s coastline, Savannah provides everything you expect in a genteel southern city. At its center, Forsyth Park is one of Savannah’s most iconic sights. This 30-acre park is shaded by moss-laden trees and is home to the most photographed fountain in Savannah.  With two playgrounds and water sprinklers, the kids will be entertained while keeping cool. On Saturday’s the local farmer’s market is an ideal place to pick up picnic supplies.

One of the best ways to get acquainted with this charming city is with a trolley tour. The Old Town Trolley Tour  and Old Savannah Tours both provide insights into the city’s history and architecture. Kids enjoy the entertaining ride and you can hop on and hop off at any of the trolley’s 15 stops. After dark, a Savannah  Ghost Tour  offers plenty of skin-crawling stories for the brave!

15. Savannah’s Candy Kitchen

Nothing is more kid-friendly than candy and Savannah’s Candy Kitchen ’s two locations in City Market and on River Street lure the entire family in with the sweet aroma of freshly made candies. Taste a free sample of the city’s famous pralines which will no doubt lead to a purchase! Beyond the candy, kids will also be entertained by a little train that runs around the ceiling.

Photo credit: Cathy Bennett Kopf

16. Hit the Beach on Tybee Island

There’s nothing quite like a day on the beach and just outside of Savannah on Tybee Island you’ll have mile-long beaches to choose from. With river beaches as well as oceanfront beaches, you can choose your views. Locals enjoy the seashell-laden North Beach. South Beach offers the most amenities, but is often crowded.

For fishing and kayaking activities, Savannah River Beach or Back River Beach offer nice quieter alternatives. 

Tybee Island is also known for its dolphin sightings. Consider a dolphin watching tour  to get you up close to the lovable always entertaining dolphins.

The post 16 Fun Things to Do in Georgia With Kids in 2024 appeared first on She Buys Travel .

Good Day Atlanta viewer information: August 28, 2024

East lake golf club ready for pga championship.

This week, the top golfers around the world are heading to the East Lake Golf Club to see who will be crowned the 18th FedEx Cup Champion. Good Day's Buck Lanford visited the club before the action starts.

ATLANTA - PGA Tour Championship at the East Lake Golf Club: The TOUR Championship is the culminating event of the PGA Tour Playoffs for the FedEx Cup, with only the top 30 players on the points list qualifying each year. With the support of Proud Partners Accenture, Coca-Cola, Southern Company, the TOUR Championship has raised more than $46 million for local nonprofits since the event was first staged at East Lake Golf Club in 1998, including its five charitable beneficiaries: East Lake Foundation, Focused Community Strategies, Grove Park Foundation, Purpose Built Schools Atlanta and First Tee – Metro Atlanta.

You can bid on the custom golf bags featured on Good Day here .

How to avoid 'money dysmorphia'

Scrolling through social media can make you feel bombarded by financial success stories that seem forever unattainable. Personal finance expert and author David Delisle shares ways you can fight off ''money dysmorphia'' and become secure with your budget.

David Delisle talks how to avoid money dysmorphia and tips for your kids: David Delisle, founder of The Awesome Stuff, is a bestselling author, entrepreneur, real estate investor, speaker, and most importantly, dad. He is a contributor to Entrepreneur, Yahoo! News, Thrive Global and more. At age 11, David made his first investment. By age 20, he began investing in real estate and was retired by age 40. His book, "The Golden Quest , " is a Calvin & Hobbes-style graphic novel that teaches potent lessons about money, focusing on breaking the cycle of always chasing more. David’s goal is to change the way our kids think about money and create more freedom for what’s most important to them … the Awesome Stuff.

Casting Call for Aug. 28, 2024

The anticipated final season of ''Stranger Things'' is shooting a throwback scene and needs vintage cars, and there's a new chance to play trivia and win big prizes. Tess Hammock joined Kaitlynn Pratt with the latest casting call announcements.

Casting Call with Tess Hammock: The anticipated final season of "Stranger Things" is shooting a throwback scene, and they're currently looking for vintage cars. How would you like to play bingo and trivia and win $10,000? Tess Hammock gave us all the details. Follow her on social @TessHammockCastingCall

Morris Chestnut joins 'Reasonable Doubt' cast

''Reasonable Doubt'' captivated audiences with its twist and slick style, and now NAACP Award-winner Morris Chestnut is bringing even more sizzle to the show. He joined Joanne Feldman with more on how his defense attorney character is shaking things up.

Hulu's sexy legal drama "Reasonable Doubt" got a little sexier with Morris Chestnut: In "Reasonable Doubt," you’ll judge Jax Stewart for her questionable ethics and wild interpretations of the law ... until you’re the one in trouble. Then you’ll see her for what she is: the most brilliant and fearless defense attorney in Los Angeles who bucks the justice system at every chance she gets. This season, Morris Chestnut will join the cast as Corey Cash, a charming, media-savvy defense attorney who often represents the underdogs. When Jax brings in Corey to help on a new high-profile case, she soon realizes that he’s more shine than substance and that he’s threatening her position at the firm. Watch the trailer here.

Woman competing in fried chicken sandwich showdown

Georgians can make a mean chicken sandwich, and an Atlanta woman is putting her fried bird where her mouth is and representing the state in a national competition. Mindea Pituk stopped by the Good Day kitchen to give Alex Whittler a sneak peek at her recipe.

Mindea Pituk, winner of the Louisiana Fish Fry Competition: Louisiana Fish Fry, the number one chicken in the country, is on a national tour searching for America’s tastiest home-inspired, skillet-fried chicken sandwiches. Atlanta native Mindea Pituk was named the Georgia winner with her Asian Southern Fried Chicken Sandwich with Homemade Peach Jam and Spicy Boom Sauce. In October, Pituk will head to New York City for the final competition where she will represent Atlanta and compete for a chance to win a free trip to the 2025 Super Bowl. 

Entertainment news update with MiAsia Symone

WNBA star Angel Reese now has something to say in a new podcast, and ''Real Housewives'' alumnus Cynthia Bailey has a new boo but is keeping it quiet. MiAsia Symone shares the latest entertainment headlines..

MiAsia Symone talks the latest in entertainment news: WNBA star Angel Reese now has something to say in a new podcast, and ''Real Housewives'' alumnus Cynthia Bailey has a new boo but is keeping it quiet. Catch MiAsia on Saturdays from 2 p.m. to 6 p.m. on HOT 1079  

In the Battle for Georgia, Democrats Lose a Key Fighter

Bishop Reginald T. Jackson, a leader of the A.M.E. Church, turned Georgia into a political machine for Democrats by mobilizing voters of faith. Now, he is leaving the state just months before the November election.

Bishop Reginald T. Jackson at the Flat Rock A.M.E. Church in Fayetteville, Ga., this month. Credit... Audra Melton for The New York Times

Supported by

• Share full article

By Maya King and Nick Corasaniti

Maya King has covered Georgia politics and Black faith leaders since 2022. Nick Corasaniti has followed Bishop Jackson since his days in New Jersey. They reported from Atlanta.

• Aug. 28, 2024

When Democrats flipped Georgia in 2020, Bishop Reginald T. Jackson, the leader of the African Methodist Episcopal Church’s Sixth Episcopal District, had been in the state just four years.

That was all the time he needed to turn a disjointed operation into a political machine. His success in mobilizing Black voters of faith played a key role in sending Joseph R. Biden Jr. to the White House — and two Democrats, Raphael Warnock and Jon Ossoff, to the Senate.

Now, Bishop Jackson, who is based in Atlanta, is leaving the state he helped make competitive. He will preside over the Second Episcopal District, which includes churches in North Carolina, Virginia, Maryland and the District of Columbia.

His departure, in keeping with rules that dictate a bishop may remain in a district for only two consecutive four-year terms, creates a critical leadership void in the organizing infrastructure that Democrats are relying on to turn out the vote for Vice President Kamala Harris just months before the election. Moreover, it could pose new challenges for the state’s network of activists and operatives already facing significant hurdles to replicating their past successes.

“Bishop Jackson enabled us,” said Rev. Timothy McDonald, the senior pastor of First Iconium Baptist Church in Atlanta. He credited Bishop Jackson for taking their work “beyond an idea — which preachers have a lot of — to an actual plan of how we’re going to turn out the vote.”

The bishop, 70, is leaving as Georgia re-emerges as one of the most prominent swing states in the presidential election. Ms. Harris and her running mate, Gov. Tim Walz of Minnesota, are kicking off a bus tour through southeast Georgia on Wednesday that will culminate in Savannah, sending a clear message that Democrats believe the state is back in play after former President Donald J. Trump built up a double-digit polling lead against President Biden.

Over the past year, Mr. Trump’s strength, coupled with the lack of a statewide race and general political exhaustion, had led to apathy and atrophy among the state’s once-vibrant liberal network of Democratic-leaning organizations, civil rights groups and faith-based organizations. Black faith leaders had warned for months that the voters in their pews also lacked enthusiasm and were growing disenchanted with Mr. Biden over his handling of the war between Israel and Hamas and the humanitarian crisis in the Gaza Strip.

Ms. Harris’s replacing Mr. Biden atop the Democratic ticket has stemmed some of the free fall. But organizers across the state, including Bishop Jackson, say there is still a lot of work to do to keep Georgia competitive.

“We have got to do a job of making sure that our community, our people are informed and educated on issues and that they are motivated and they are organized,” Bishop Jackson said in an interview. “That’s the challenge that we have.”

A political fixture

After attending seminary in Atlanta, whose rich civil rights history he had been drawn to, Bishop Jackson served as the senior pastor of St. Matthew A.M.E. in Orange, N.J., for more than 30 years. As the leader of New Jersey’s Black Ministers Council, a governing body of Black faith leaders, he became a fixture of local politics. Charismatic and endlessly willing to take a meeting or give a speech, he forged relationships with powerful figures in both parties, becoming something of a political boss himself whose blessing was essential to successful campaigns or legislative efforts.

“You could not do things in politics without coming and engaging with him,” Senator Cory Booker, Democrat of New Jersey, said in an interview, recalling how he had met with the bishop before running for City Council, mayor and Senate. “It would be a malpractice in New Jersey to be politically active without seeking his counsel and his wisdom, and understanding that he was a force in his own right.”

After Bishop Jackson was elected bishop, he arrived in Atlanta months before the 2016 presidential election frustrated to find a track record of low Black turnout and disjointed efforts from fellow faith leaders to address it. He founded Operation Voter Turnout, encouraging members of Georgia’s more than 500 A.M.E. churches to vote.

By the time the 2020 election approached, the bishop had emerged as an instrumental figure in the movement to increase Black voter engagement. He pulled in leaders from other religions and Christian denominations, encouraging them to push their congregants to check their voter registration, develop a voting plan and ensure that members of their communities did the same. He also departed from some of the church’s more antiquated traditions by including women and younger clergy members in his circle of advisers. Allies remarked on his ability to pull the various factions into a common cause.

Stacey Abrams, the voting rights activist and former Democratic candidate for Georgia governor, said Bishop Jackson’s influence in the state was so great that a single call to him could generate support from dozens of allies in the faith community and beyond.

“It is a more efficient process to go directly to Bishop Jackson and that will be missed,” she said. “There’s an efficiency to having one person who can do all of the things.”

It remains uncertain whether the infrastructure he built can carry on in full without him. Several of the state’s organizing groups have warned of fewer resources and diminished donor interest this year compared with other election cycles. In meetings with his advisers, they have underlined the need to focus on Georgia’s rural stretches, where some church leaders have had a harder time organizing their members to vote.

Bishop Jackson offered a word of warning for Democrats on his way out: They are often, he said, “on the right side of an issue, but they are not as committed to the fight as Republicans of the far right are.”

Battle against voting legislation

Voting was not Bishop Jackson’s only cause. In 2020, he worked with the state legislative Black caucus to pass a hate crimes law. That same year, he pushed to make sure that rural Black Americans were counted in the census .

During the trial in 2021 of the men who killed Ahmaud Arbery, a Black man who was shot while jogging in Brunswick, Ga., Bishop Jackson helped bring a group of more than 500 Black clergy members to the city to hold a vigil.

“The people, the population, saw the Black church,” said Mr. McDonald, who worked closely with Bishop Jackson throughout his time in Georgia. “They appreciated the Black church getting outside of the stained-glass windows and cushioned pews and getting in the streets.”

But Bishop Jackson’s organizing influence was particularly pronounced in the aftermath of the 2020 presidential election and the 2021 U.S. Senate runoffs in Georgia.

Shortly after those Democratic victories, Georgia Republicans in the State Legislature rewrote the state’s election code and sought to reduce Sunday voting — which many saw as a retaliatory effort to restrict voting after church services, a Black voter rite of passage colloquially known as souls to the polls.

The response from the Black church this time, Bishop Jackson realized, would require a shift. He would still activate his network, weary from the slog of a general election and runoff, to marshal another campaign. But he began leaning on business leaders, demanding audiences with the heads of major Georgia-based companies like Coca-Cola, who would declare their opposition to the law . When Home Depot stayed silent, Bishop Jackson orchestrated a boycott of the company .

The public pressure campaign against the new law would reach as far as Major League Baseball, and Republicans in the Legislature ultimately struck the language that would have sharply curtailed Sunday voting from the legislation that Gov. Brian Kemp, a Republican, signed into law.

The experience both rattled and energized Bishop Jackson ahead of the 2022 midterm elections, when Mr. Warnock was once more on the ballot, this time vying for a full six-year term.

To respond, Bishop Jackson co-founded Faith Works, a political nonprofit that brought formal organization to the Black church’s political operation in Georgia, with the express goal of increasing voter turnout.

And in early 2024, Bishop Jackson expanded his church’s efforts to partner with the Christian Methodist Episcopal and African Methodist Episcopal Zion churches. Since its forming, the coalition has sought to mobilize more than 140,000 voters across the state.

Leaders in the network said that though their organizing figure was departing, they planned to carry on his work and advance it.

“Losing him will be painful because we are losing a friend and a brother and partner,” said the Rev. Cynthia Hale, the founder and senior pastor of Ray of Hope Christian Church in Decatur, Ga. “We’re going to stay connected with him and continue this in a nationwide effort.”

Maya King is a politics reporter covering the Southeast, based in Atlanta. She covers campaigns, elections and movements in the American South, as well as national trends relating to Black voters and young people. More about Maya King

Nick Corasaniti is a Times reporter covering national politics, with a focus on voting and elections. More about Nick Corasaniti

Advertisement

Icons Exhibit is now open!  Learn more

Open Today:

This Week's Attraction Hours

*Online ticket sales end 2 hours before closing time each day.

For the full calendar, click  here .

Celebrate your birthday with

new birthday group packages.

Treat your tastebuds to a trip around the world with a sampling of different beverages.

Explore the fascinating history

of Coca‑Cola.

Host memorable events in our

versatile spaces.

Atlanta Attractions

Centennial Olympic Park

Built originally for visitors of the 1996 Olympics to enjoy, this 22-acre greenspace is located within a short walking distance from World of Coca‑Cola.

ADDRESS 265 Park Ave W NW, Atlanta, GA 30313

0.2 Mile from World of Coca‑Cola

Georgia Aquarium

The country’s largest aquarium located right next door to World of Coca‑Cola, has more than 11 million gallons of water and tens of thousands of animals across its seven major galleries.

ADDRESS 255 Baker St NW, Atlanta, GA 30313

0.1 Mile from World of Coca‑Cola

National Center for Civil and Human Rights

This attraction, located next to World of Coca‑Cola, connects the American Civil Rights Movement to today’s Global Human Rights Movements.

ADDRESS 100 Ivan Allen Jr Blvd NW, Atlanta, GA 30313

College Football Hall of Fame

This must-see attraction for any sports fan is within walking distance of World of Coca‑Cola and features 94,000 square feet of college football history.

ADDRESS 250 Marietta St NW, Atlanta, GA 30313

0.3 Mile from World of Coca‑Cola

Zoo Atlanta

Founded in 1889, the Zoo is home to more than 1,000 animals representing more than 200 species from around the world and is less than three miles from World of Coca‑Cola.

ADDRESS 800 Cherokee Ave SE, Atlanta, GA 30315

2.8 Miles from World of Coca‑Cola

Fernbank Museum of Natural History

Atlanta’s home to adventure, only five miles from World of Coca‑Cola, is filled with dinosaurs, live animals, cultural artifacts and hands-on experiences.

ADDRESS 767 Clifton Rd, Atlanta, GA 30307

5 Miles from World of Coca‑Cola

Atlanta CityPASS®

Spend less, Experience more! CityPASS® tickets include World of Coca‑Cola admission, plus 4 more top Atlanta attractions, in one simple purchase, at a 48% savings. Visit the attractions at your own pace, in any order, over a 9-day period.

121 Baker St. NW Atlanta, GA 30313 (404) 676-5151 1-800-676-COKE (2653)

THIS WEEK'S ATTRACTION HOURS

*Online ticket sales end 2 hours before closing time each day. For the full calendar, click  here .

• General Admission
• Group Tickets
• Atlanta CityPASS

© 2024  The Coca‑Cola Company . All right reserved.